The “Secret Formula” to SEO

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Whether you are in the midst of starting a new business or working towards improving someone else’s, SEO can be difficult to navigate. This is why we took some of the most effective and valuable techniques to date and summarized them into one article. Here are some simple tips for improving your on-site and off-site SEO to increase your website conversions.

1.Content is King

Without relevant & quality content, your website will never rank on the first page of Google. Google’s #1 priority is to provide the best contextual information to its users - in order to compete with millions of other websites, your content must be exceptional. Your writing team must know how to curate content so that Google bots and potential customers alike will find it beneficial and relevant to your audience’s search queries. Having an outstanding vocabulary, paired with creative diction is a must when it comes to copy. Quality content paired with advanced SEO techniques, assures that your rankings will improve substantially.

2. Loading Speed Matters

The average attention span of an adult is roughly 8 seconds. If those 8 seconds are spent staring at a blank page, chances are that your potential customers are going to return back their search results, giving you a very high bounce rate. To work around this issue, ensure that your web pages load quickly, while still maintaining the highest quality of images and features. There are many tools you can utilize to optimize your images to lower their file sizes.

3. White Hat SEO is the Only Option

When you use an SEO Toronto company that focuses more on Google’s algorithms than your user’s experience, your ranking and conversion rate may suffer. Google will always reward businesses that use legitimate ways of being known. Having an authentic website that reflects your business will give you the best results.

4. Featured Snippets

Featured Snippets appear at the top of the SERPs, so being featured increases your exposure, and drives more traffic to your site. By searching Google Search Console for rankings containing queries, you can pick out the top keywords with the highest volume of traffic that are relevant to your content. Optimize your page by providing a detailed but concise answer to the relevant query, and add any additional information to the page that the reader would find helpful. These changes will increase your chances of snatching that coveted Featured Snippet spot.

5. Utilizing Analytics

To find out the pages that are converting on your website, look into the vast amount of data provided by Google Analytics. This is where you can determine the keywords that are driving traffic using Search Console. Also, paid campaigns will reveal your top-converting keywords. Focus on the successful keywords and pages, as they will prove the efficacy of your SEO.

There are several ways to prove the value of investing in quality SEO, the sooner you start investing the better!

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