Search Engine Optimization or commonly known as SEO is a process of getting quantity and quality of traffic from the ‘free’, ‘organic’, ‘editorial’ or ‘natural’ search engine results. In other words, SEO is art and science of driving targeted website traffic to your site through search engines. Search is a big source of traffic, approximately 60% of all traffic on web starts with the Google Search and with the addition of other popular site such as Bing, Yahoo and YouTube then together 70.6 % of all traffic instigates from search engines. For example, if you run Tools Company and Google claims that 110,000 people search for necessary tools every month. According to the first result, Google gets 20 % of all clicks which means 22,000 visitors to your site each month if you rank the top position. For that search phase an average advertiser spends almost 1 dollar per click which result the web traffic of 22,000 people that is worth of $22,000 a month. It’s just for search phase; SEO friendly website can rank for hundreds or thousands of different keywords. While for real estate or insurance industries and SEO services in Islamabad the value of search engine traffic is quite higher.
Parts of SEO
Understand the true meaning of SEO as we scattered the definition into easy part. Let’s have a look.
Quality of Traffic:
Attracting all the computer users in the world is possible, you can do it by different means but if they’re coming to your site just because Google tells them, that is not quality traffic. First time they might visit your site but when they not find their interested products they will not approach you again. To get quality traffic you need to attract the visitors who are genuinely interested in your products.
Quantity of Traffic:
Once you start getting quality traffic, your quantity of traffic will get increase. When right people start clicking from those search engine result pages (SERPs), more traffic is better.
Organic traffic is that traffic for which you don’t have to pay anything. Ads are best source to generate significant portion of many SERPs. Organic search traffic is that unpaid traffic that comes from SERPs.
How SEO Works?
Generally, people consider search engine as a website that they visit for searching like Google, Yahoo, Bing or other search engines that magically replies with the long list of answers to their questions. But wait! Have you ever think who is behind all those magical lists of links? Let us tell you how all this happens.
Every search engine has a crawler that goes out and collects information related to the content they can find on the internet. Then the crawler brings all the 1s and 0s to the search engine in order to build an index. And that index is fed through an algorithm that works to match all the data with your question.
How to Build SEO-friendly site?
Once you intend to join the SEO services in Islamabad, next is the time to apply those SEO techniques on your website. No matter your site is brand new or an old one, using SEO techniques can bring improvement. These pages will help you in get started with everything from choosing SEO-friendly domain name to best practices for internal links.
Content and Related Markup
No site is complete unless you have some good quality content. SEO for content has adequate certain variables that we’ve given it its own section. It is the content of page that makes it worthy of search result position. Content is what user see and it is very important for search engines as well. Thus, you need to produce good content. So what is the definition of quality content? Good content must have two attributes, according to SEO. It must supply a demand and must be linkable.
Good content supplies a demand:
Information is also affected by supply and demand like any other market. The content that supplies the largest demand is the best one. It can be an image, video, text, sound but it should supply a demand in order to be fall in good content category.
Good content is linkable:
From the SEO and Social Media Marketing ISB perspective if the content is not linkable, there is no difference between good and worst content on internet. Search engines are unlikely to rank the content if people can’t link to it, which means content is unable to drive any traffic to the website. Thus content that doesn’t supply a demand or not linkable is not the quality content.
Once you done with producing quality content and related markup, next you need to get technical with information about robots.txt. It is a text file webmasters creates to instruct web robots on how to crawl pages on their websites.
Try to dig deep into everything to know about links from anchor text to redirection. Don’t forget to read the series of pages to clearly understand when and how to use nofollow.
IF you reach here then you already mastered the ins and outs of daily SEO and prepare for advance things. Make sure that the traffic has the easiest time possible converting with CRO or conversion rate optimization and then go to the micro level with local SEO.
With the rapid advancement, search engines algorithms also change quite frequently and SEO tactics evolve in response to those changes. Somewhere if you feel uneasy about SEO or Social Media Services Islamabad and advice, check in with the specific topic page.