The word "google" might actually be the only thing in the dictionary referring to an actual company when you think about it. Go ahead and research it. We're willing to bet that's the case. Google has gotten so big that they can even manage massive lawsuits without breaking a sweat. No biggie. Well, guess what -- they're getting into the cloud gaming business, so Microsoft? Watch out.
Google Recently Announced That a Browser-Based Video Game Streaming Service STADIA Will Be Released Shortly
Thanks to the power of cloud technology, this is a no-brainer. In capitalizing on the fact that Google's actually pretty big on that technology, along with their network of global data centers, this is undoubtedly a massive money maker for them.
Here's why cloud gaming is so cool.... You basically don't have to wait for downloads. You start playing immediately. No question. That allows for superior accessibility provided you have that primo Internet connection.
Now, of course, Google hasn't offered timing or pricing, much less any available titles, for this service, but you better believe that's coming, and Amazon and Microsoft may be shaking in their boots as the BIG G goes for the gaming jugular very soon.
And It May Blow Away the Competition, Too
When you think about the efficacy of Microsoft and Amazon, we're already in love with cloud gaming -- Google, however, may take it up a notch with the power of its network backing every button click a gamer will make on the browser. The only thing stopping a gamer would be the Internet connection; that's it.
Recently Google did sample a couple titles: try Doom or Assassin's Creed. That's right. However that doesn't necessarily mean they'll feature those titles per se as we're talking about licensing matters. Google will develop certain games in-house, though, so Microsoft shouldn't be the only competitor quaking in the boots: Nintendo and Playstation should watch out, too.
The Trouble, Though, Here Is the Shift Change, the TRANSITION
Google may have something going here along with its competitors, but let's remember that gamers have been punching buttons for decades via console, CD, and cartridge, so the idea of game streaming is still pretty new, and it will take some time. Top game publishers may even be hesitant as the current disc game selling business still goes strong with outlets like GameStop and other retail stores are hotbeds for money transactions involving cute characters, shooters, and sword-wielding pixelated monsters.
But here's the biggest question -- you might see game publishers releasing their own streaming services, too. After all, streaming technology is where it's at, and as we see Netflix continue to soar, who knows: Sony, Microsoft and Nintendo might also get in on that subscription base for film and TV.
Undoubtedly, Google Stands to Rake in Some Hefty Cash If They Build Some In-House Development
In fact, that's Google's one weakness -- they don't have their own "Mario" or "Sonic." Build that brand out, and that might be one heck of a money maker. Apple has it with their App Store, of course (no in-house, though), and Amazon's got Twitch. Google hasn't scored big with virtual reality or televisions (yet) either.
Once Stadia launches, though, think about the possibilities: Chromebooks, Chromecast, you name it -- the sky's the limit with gaming at that point, because you already have the accessories necessary to make it happen.
Just when you thought the video gaming industry couldn't get any bigger.... Google gets it bigger.
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