Steve Jobs was a marketing and branding genius. A lot of this stemmed from his obsession with sleek design. His father taught him that the back of a cupboard should be as well designed as the front. And that stuck with him — the attention to detail.
Design is not just what it looks like and feels like. Design is how it works. - Steve Jobs
Apple became synonymous with the computer that is designed for functionality. At least if you’re an artist. Anyone who has used a “clunky” PC and compared it to a Mac knows the difference.
Unfortunately their appalling plugs were somehow always ignored. Ever had an Apple wire that broke? Mhm. Not that they don’t last long, but compared to the life of a Mac they’re truly appalling. But at least they look good. Design freaks are still pleased. Sort of.
Apple is known for other things than their sleek design and functionality — their adamant privacy policies and their epic customer service teams are equally well-known.
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. - Steve Jobs
However, today we are not going to look at how to do customer service like Apple (though you might want to consider getting a genius bar equivalent in your company and hand out freebies when something breaks) or how to do privacy policies like Apple (though we recommend it), but at their design. Because good minimalist design is not limited to Apple. In fact, have you ever considered doing an “Apple make-over” on your brand?
A few weeks back we decided to give some household brands in the UK the Apple treatment. That’s to say, we did our best to make them look high-end, using a minimalist philosophy.
The results? Quite good, if we may say so ourselves. Of course, we are a creative agency with a Steve Jobs obsession (not his smelly feet and appalling temper, but you know, the rest of it), but still. We’re pleased with the results.
So without further ado (we had a quite a lot of ado actually), the transformation of household brands into Apple icons.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. - Steve Jobs
We are Heue Digital — a digital marketing & design agency based in London, UK. We work with brands and personal clients worldwide. And we suffer from a minor Apple obsession. Minor, really.