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Adobe to buy marketing software firm Marketo for $4.75 billion

Adobe Systems Inc on Thursday agreed to buy Marketo Inc for $4.75 billion from private equity firm Vista Equity Partners Management, adding heft to its cloud-based digital marketing business. The U.S. Photoshop maker is sharpening its focus on the fast-growing cloud business, a fiercely competitive market dominated by Microsoft Corp , Oracle Corp and Salesforce .

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Adobe Systems Inc on Thursday agreed to buy Marketo Inc for $4.75 billion from private equity firm Vista Equity Partners Management, adding heft to its cloud-based digital marketing business.

The U.S. Photoshop maker is sharpening its focus on the fast-growing cloud business, a fiercely competitive market dominated by Microsoft Corp , Oracle Corp and Salesforce .

Marketo`s business-to-business marketing applications will complement Adobe`s digital marketing business, which provides cloud-based tools to help create, manage and analyse advertising and marketing campaigns, the companies said.

Marketo, started in 2006 as an email marketing service, was taken private by Vista for $1.8 billion in 2016.

The San Mateo, California-based company generated revenue of about $321 million in 2017, according to credit ratings agency Moody`s Investors Service Inc.

The deal is expected to close in the fourth quarter of Adobe`s fiscal 2018 and Marketo Chief Executive Officer Steve Lucas will join the company`s senior leadership team and continue to lead the Marketo team, Adobe said.

After Vista acquired Marketo, it changed its management team, adding Lucas, a former SAP SE executive, as the CEO in 2016, who helped revive sales growth at the company.

Adobe has been on something of a shopping spree lately. In May it agreed to buy cloud-based e-commerce services provider Magento Commerce from private equity firm Permira for $1.68 billion.

Reuters had exclusively reported earlier this month that Adobe was in talks to buy Marketo.

JP Morgan advised Adobe, while its legal adviser was Hogan Lovells. Morgan Stanley and Kirkland & Ellis advised Marketo and Vista Equity Partners.

Adobe shares were up marginally in extended trading.

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Pneumatic conveying is a type of system which we use to transport heavy material, powders and granules using a pipeline instead of using the conventional methods such as conveyors or other forms of technology which can be used for transporting such materials. The system of pneumatic conveying is solely depended upon differential pressure and the flow of nitrogen and air so that they can move the materials. The pneumatic conveyors can be broad of two types such as pressure conveyors, and vacuum conveyors. The two types have their own advantages and disadvantages. However, let us now take a look at the numerous advantages that we get from suing pneumatic conveying. As you can gather there are a variety of benefits which we get from using such a transporting system. Here is a list of some of the important benefits which we get from pneumatic conveying.

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Simple Routing

One of the major advantages which we get from using the transporting system is that it follows a simple route of transportation. This means that certain of the pneumatic conveying system will run in a certain way. For example, let us consider the screw pneumatic conveying system. This system runs only in a straight line and even the inclination is solely depended upon the materials. It follows a uniform pattern and does not stray from the originally laid down path. Since the pneumatic conveying system is of pipelines we can allow the pipelines to be laid down both horizontally and vertically. The pneumatic system can be laid on the floor and hence it can be used at any site which makes it easier for the workers without any troubles. Hence this is a major benefit which we get from using pneumatic conveying.

Wide Range Capacity

As you know that the pneumatic system is depended upon the pressure of gas and sir. Hence it can easily take up great loads. Therefore instead of relying on nut and bolts, you rely on gas and air. And we know that this will allow us to have a greater capacity enabling us to transport more materials at one go.

Ease of Installation

Another reason why we find most people using the pneumatic conveying system is that they are extremely to install. For the installation of the pneumatic system all, we need to do add an extra valve and we can successfully increase the scope of the pneumatic conveying system. Hence this also helps in saving loads of cost which can be avoided. Therefore we should keep these in mind when we considering the transporting system. This is a major advantage which we get from using such type of system.

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Low Maintenance

As you can see that we do not have to spend much time on the maintenance of pneumatic conveying systems. We can easily just have some of the parts removed and we are good to go. You should also know that in the pneumatic conveying system there are only a few parts which need to be changed regularly and which can be done at a very low cost. The parts that need maintenance regularly are the valve, vacuum pump, air compressor, and other such items. These items can easily be fixed in the house also. Hence we save greatly on the maintenance costs.

As you can see that these are some of the important benefits which we receive from using the pneumatic conveying. There are various other benefits which include things such as safety of and also optimal performance is achieved from the system. The pneumatic system is well devised and never fails to give us it's the best working.

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