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Why Is It Important to Have Responsive Email Designs?


More than half of the users' open emails on their mobile devices. Most of them are likely to get deleted if they don’t display correctly on their mobile device. Think for a moment how many subscribers will be lost if the emails are not compatible with their mobile devices. In this age of responsive email marketing, what you are doing to ensure that your emails are being read on the audience preferred mail device. Here are the various reasons why mobile-friendly email templates are getting popular and suitable for the audience.

1-Audience Will Delete Emails That Don’t Open Well

According to the latest research, a large chunk of the people will delete the email which is not optimized for their mobile device. If your email template is not looking good on the audience mobile devices, the chance of it being valid are meagre.

2-People Look at Their Phones Many times a Day

There are numerous opportunities to reach your audience in the day. According to research, an average mobile user turns to its phone more than 100 times in the year. If you have an existing email design to gain the attention of the audience, during these moments, results are going to be there for sure.

3-More Time Is Being Spent On the Smartphone than Ever

Again there are researches to prove that people are spending more than 4-hours in a day on their mobile phones. You stand a better chance to reach your audience if the email is compatible with their devices. But you need to get their attention quickly.

4-Adapt or Opt-Out

If you have been sending promotional emails to the users, a large number of them are going to opt-out if they don’t work well on the smartphone. If a user opts out, it is unlikely that they are going to subscribe to your content again.

5-More Open Rates with Mobile-Friendly Email Templates

Numerous companies have found that mobile-friendly designs have higher click-through rates and open rates as compared to the non-responsive designs.

6-Continuous Rise in Number of Mobile Users

With the rise in the popularity of mobile devices, mobile will reach half the population of the world in the years to come so this medium can’t be ignored.


Responsive email marketing runs on the responsive email web design, and you need to ensure that there are minimal issues in opening the emails.

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