Fundamental Skills a Digital Marketing Professional Should Know
The truth is that the area of digital marketing is constantly changing. So it is important to know what the trends are for investing correctly in your strategy.
The digital industry is vast and it can be difficult to dominate this area for newcomers or for those looking to find and properly promote their niche. So how can a digital marketer distinguish himself from the competition and climb the corporate ladder?
It does not have to be as complicated as it sounds. Get to know 6 essential skills to keep you relevant in the digital industry despite its constant change. The courtesy of these tips goes to Vander Deeman who is currently working as a digital marketing specialist @ WBS: men's floral bomber jacket.
6 digital marketing trends for 2019
The truth is that the area of digital marketing is constantly changing. So it is important to know what the trends are for investing correctly in your strategy. We then explain the main 6 for this coming year.
1 - Video marketing
The videos are everywhere and this is not going to change in the coming times.
According to MarTech, videos have the potential to keep customers' attention on websites within 2 minutes longer than the average (which is actually a digital life in the world).
In addition, a well-optimized video can increase your chances of being at the top of Google ranking.
In addition to these factors, more than 80% of customers are more likely to buy a product after seeing it detailed in a video.
Keep in mind that these are just loose statistics and they may vary depending on various issues. However what you should keep in mind is that a good video marketing strategy brings more conversion, more engagement, and better positioning.
2 - SEO
Search Engine Optimization (SEO) is the key to all digital marketing strategies and as such, whether you want to have a business or work properly with digital marketing it is important to realize how it works.
Having a solid understanding of best practices and how to optimize all forms of content that are produced is crucial to running a successful digital marketing campaign.
3 - Content Marketing
Content is the core of digital marketing and content marketing will continue to be a crucial part of the game, no matter what.
But content marketing alone is already extremely labor intensive. Briefly, you need to be able to understand how to create high quality, SEO-friendly content that fits the target's needs ...
And to make things a little more challenging, it's important to consider that content can take many forms. We are talking about videos, social networks, e-mails, web content, blogs, e-books, white papers ... and the list goes on.
To run a successful content marketing campaign, you need professional writers, The writers must be versatile and can work & write on any type of topics. Writers mostly from academic backgrounds i.e. an essay or dissertation writers have a quality to work on the variety of subjects and deliver the quality outcome.
4 - Data Analysis
No matter what stage of digital marketing your customers are in, Google Analytics is likely to be at the heart of your strategy.
Monitoring and using this tool is fairly simple, but the tricky part is essentially how to collect, analyze, and use this information to learn more about consumer behavior and apply it to new solutions that increase traffic and conversions.
Most businesses (even small ones) have huge amounts of data to track, and great digital marketing professionals need to understand how to collect and use that to their advantage.
Good knowledge in this area will ensure that you know what data to use to improve your business strategy in the future.
5 - Understand thinking and planning based on Thinking design
Design Thinking is a term that basically refers to a way to approach problems from a user-centered perspective.
The approach essentially makes us think about having as the main focus the human being, allowing the resolution of complex problems on a large scale.
According to The Interaction Design Foundation, there are 5 key phases to this process: empathy, definition, design, prototype, and testing.
The reason this works so well in the digital marketing sphere is that much of it is (or should be) focused on the user experience.
6 - Be persuasive
The truth is that a great digital marketing leader does not only have good skills in dealing with people.
In fact, it is extremely beneficial to combine analytical thinking with creative problem solving to help teams create innovative communication ideas to drive business.
And a great deal of that is persuasive. Can you persuade someone to buy it? How about convincing the other team leaders that your idea is the best?
It's not about arguing. The most important thing is to have confidence that you know what you are doing and show it in detail.