Fundamental Skills a Digital Marketing Professional Shoul... - Vigyaa

Delete Collection?

Are you sure you want to delete this collection permanently?


Delete Collection?

Are you sure you want to delete this collection permanently?

Everyone has a Story to Tell and an Experience to Share!

Let’s Start Writing


Fundamental Skills a Digital Marketing Professional Should Know

The truth is that the area of ​​digital marketing is constantly changing. So it is important to know what the trends are for investing correctly in your strategy.

The digital industry is vast and it can be difficult to dominate this area for newcomers or for those looking to find and properly promote their niche. So how can a digital marketer distinguish himself from the competition and climb the corporate ladder?

It does not have to be as complicated as it sounds. Get to know 6 essential skills to keep you relevant in the digital industry despite its constant change. The courtesy of these tips goes to Vander Deeman who is currently working as a digital marketing specialist @ WBS: men's floral bomber jacket.

6 digital marketing trends for 2019

The truth is that the area of digital marketing is constantly changing. So it is important to know what the trends are for investing correctly in your strategy. We then explain the main 6 for this coming year.

1 - Video marketing

The videos are everywhere and this is not going to change in the coming times.

According to MarTech, videos have the potential to keep customers' attention on websites within 2 minutes longer than the average (which is actually a digital life in the world).

In addition, a well-optimized video can increase your chances of being at the top of Google ranking.

In addition to these factors, more than 80% of customers are more likely to buy a product after seeing it detailed in a video.

Keep in mind that these are just loose statistics and they may vary depending on various issues. However what you should keep in mind is that a good video marketing strategy brings more conversion, more engagement, and better positioning.

2 - SEO

Search Engine Optimization (SEO) is the key to all digital marketing strategies and as such, whether you want to have a business or work properly with digital marketing it is important to realize how it works.

Having a solid understanding of best practices and how to optimize all forms of content that are produced is crucial to running a successful digital marketing campaign.

3 - Content Marketing

Content is the core of digital marketing and content marketing will continue to be a crucial part of the game, no matter what.

But content marketing alone is already extremely labor intensive. Briefly, you need to be able to understand how to create high quality, SEO-friendly content that fits the target's needs ...

And to make things a little more challenging, it's important to consider that content can take many forms. We are talking about videos, social networks, e-mails, web content, blogs, e-books, white papers ... and the list goes on.

To run a successful content marketing campaign, you need professional writers, The writers must be versatile and can work & write on any type of topics. Writers mostly from academic backgrounds i.e. an essay or dissertation writers have a quality to work on the variety of subjects and deliver the quality outcome.

4 - Data Analysis

No matter what stage of digital marketing your customers are in, Google Analytics is likely to be at the heart of your strategy.

Monitoring and using this tool is fairly simple, but the tricky part is essentially how to collect, analyze, and use this information to learn more about consumer behavior and apply it to new solutions that increase traffic and conversions.

Most businesses (even small ones) have huge amounts of data to track, and great digital marketing professionals need to understand how to collect and use that to their advantage.

Good knowledge in this area will ensure that you know what data to use to improve your business strategy in the future.

5 - Understand thinking and planning based on Thinking design

Design Thinking is a term that basically refers to a way to approach problems from a user-centered perspective.

The approach essentially makes us think about having as the main focus the human being, allowing the resolution of complex problems on a large scale.

According to The Interaction Design Foundation, there are 5 key phases to this process: empathy, definition, design, prototype, and testing.

The reason this works so well in the digital marketing sphere is that much of it is (or should be) focused on the user experience.

6 - Be persuasive

The truth is that a great digital marketing leader does not only have good skills in dealing with people.

In fact, it is extremely beneficial to combine analytical thinking with creative problem solving to help teams create innovative communication ideas to drive business.

And a great deal of that is persuasive. Can you persuade someone to buy it? How about convincing the other team leaders that your idea is the best?

It's not about arguing. The most important thing is to have confidence that you know what you are doing and show it in detail.

Related Articles

The festive season has started and soon it’s going to be chillier than ever and moving out would be a problem but the temptation for a rocking Christmas season would definitely make you ignore the chilly weather and have a blast out.

But in order to go out and have fun it would be sensible enough if you do a little preparation to keep yourself warm and cozy and EricDress a reputed fashion store brings you a cool range of outerwear that would keep you warm and cozy and you can avail all of them through excellent rebates like the EricDress Coupon Codes and Discount Codes at

 Here is some fabulous outerwear that you could give a thought for the festive season.

Fur Coats: A perfect wear for all those 0 degree chilly days so you don’t fall sick due to the chilly weather. You have a great selection of soft and subtle Coats that you can select from and they are highly affordable through the EricDress Coupon Codes.

Cape: If you aren’t the type who likes sweaters and coats then Capes are your best option. They are loose fitted and stylish and can be easily complimented with anything you wear. You have them in perfect Christmas colours of Red and Green.

Sweater: If you are a carefree at heart and don’t like to take care of extra Add-Ons then Sweaters are a blessing for you as they keep you warm, they are light in weight and you don’t have to carry them around. The store has some lovely Christmas themed sweaters that you can choose from and each of these are available through EricDress Discount Codes.

These are just a few scan up the store and you won’t be dismayed on the selection and the pricing of each of these. So get started and load all you want to your cart after all you don’t want to catch a cold and fall sick during Christmas do you?

Reference Image