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How Technology has Changed our Lives

In the day and age of technological advancements, it is no surprise that telecommunication has come a long way from telegrams and phone lines.

In the day and age of technological advancements, it is no surprise that telecommunication has come a long way from telegrams and phone lines. Advancements include mobile phones, internet and much more in order to reach people from one corner of the earth to the other. One key method of communication in real time over a large distance is that of SMS messaging. Short Message Service or SMS is a method of sending small text messages over a phone number. This method of communication has remained strong over the years, despite having to compete with the internet and social media messaging applications. This is because SMS messaging is an extremely reliable and dependable platform for sending and receiving messages. Alongside this, it is also a perfect mode of communication for businesses that wish to send time sensitive information. Moreover, it also has a higher read rate than Emails. It also does not need to be downloaded or updated, as it is already installed in the phone’s software. Although SMS messages cost money, it is comparatively cheaper now with the help of SMS packages introduced by various telecommunication companies. Lastly, it is very versatile and can be used for many different purposes, and not just for personal communication.

How SMS can be a tool to spread awareness

Companies also make use of SMS messaging in order to spread awareness about their brand and products, and also remind customers of offers and deals, as well as upcoming events. This method of using SMS messages is called SMS marketing. SMS marketing in Pakistan has recently reached an all-time high. With companies, businesses, restaurants, clothing outlets as well as schools marketing their products and services through SMS. SMS marketing is done when a customer texts a short code SMS to the company’s provided number in order to get updates about offers and deals. This method is used by companies to not only reach their target audience quickly while incurring the least cost, but also to create a database of their most loyal customers.

The Plan of Action

A way through which companies can carry out SMS marketing is through bulk SMS, which is a useful and effective way of mobile marketing. It allows a company to send large quantities of messages to various numbers with the help of different mobile networks. A bulk SMS provider in Pakistan will be able to carry out this task and deliver the company’s message to a large number of recipients at once. It helps companies to build strong relationships with their customers and also reach a target audience quickly and efficiently. This type of SMS marketing is mainly used for mass SMS advertising, sending notifications, alerts and reminders, for conducting safety checks in case of confirming passwords etc, providing product information, spreading news and awareness about the brand, and for giving updates on entertainment opportunities.

Optimal Solution

This method is the best solution for businesses that aim to reach a wider audience at one time, over a large audience, whether it be local or global. Moreover, people who use bulk SMS consist of banks, enterprises, airlines, and media outlets among many more. 

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