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Start-up Advice from Guy Kawasaki

I chat with Guy Kawasaki about the lessons he learned from working with Steve Jobs, startup advice and Privy the New 'Anti-Social' app from Cheeze.

I was recently fortunate to interview Guy Kawasaki on my podcast. Having worked alongside Steve Jobs as the “chief evangelist,” when marketing the original Macintosh computer, I was excited to learn more from his vast experience with social media, crowdfunding, and cloud computing.

In his books, Kawasaki writes from the heart and believes that simple and to the point is always the best way to get your point across. For many, his book, The Art of the Start was the de-facto standard for learning how to launch a startup. But, I wanted to learn more about the man himself and the lessons he has learned along the way.

After years of achieving inspirational success, what advice he would offer other up and coming entrepreneurs and wannabe startup founders?

Get the prototype out there. The purpose of any business is not to create a PowerPoint pitch, it’s to create customers, and you cannot do that without a product. I would also advise your readers to not ask your customers to so things that you wouldn’t do yourself.

If you won’t fill out a long form and hand over your credit card information even though it's not going to be charged, just to get a free account, don’t ask your customers to do those kinds of things either.

There are endless lists of essential reading online, such as 12 books you must read before starting a business that you personally recommend, but what is the book that had a profound impact on your life?

With Great Joy. I recommend a book called “If you want to write” by Brenda Ueland. This is a book ostensibly written for writers to help them get away from the naysaying and negativity, external and internal to become a writer. Even if you don't want to be a writer, the principles in this book will change your life. This book changed my life. It enabled me to become a writer.

Did you learn any crucial lessons from working closely with the late tech visionary Steve Jobs?

I will share a couple of the most significant lessons that I learned from him. First, I learned that customers are unable to give you the answers to help you innovate.

Consumers will always ask you to make more of what they're already getting from you, only better, faster and cheaper. So, in Apple’s case, better, faster, cheaper, as opposed to Macintosh or more lately, better, faster, cheaper, Macintosh as opposed to IOS device.

I also think he taught he taught us that have to get your product to market. You cannot wait for this perfect product before you launch. Back in 1984, the Macintosh 128 k was far from perfect, but it was good enough to ship. We quickly discovered that once a product is launched, you learn much more from users than sitting around in the echo chamber.

You can listen to full interview with Guy Kawasaki by clicking on the link below. We also discuss social media privacy or the lack of it and why he is working closely with a new anti-social app called Privy — A private place for sharing memories.

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There are many professional courses in this period, and one of the most talked and mostly opted courses in management studies. This course had originated in the early 20th century after the effects of industrialization. Came into light soon after companies and the industries tried to set up their management in a scientific manner. It helps an individual to learn and practice the ways to manage, lead, command, in a variety of business sectors and internal business portfolios.

A postgraduate programme in enterprise management also known as PGPEM is done with a specialization in a particular field. There are various specializations like Human Resources, Finance, Marketing, Information Technology, etc. This has to be chosen while keeping in mind where and in which field one has the ambition to work in the future. There is no bar of streams chosen in graduation for in case of joining a management study, anyone with a recognized degree can appear for an entrance exam and move forward with a PGPEM.

One has to qualify the entrance exam conducted by various universities for taking admission in PGPEM. There are various exams that are conducted on the National level for admissions in National Universities (IIMs) and various B-Schools. There are competitive exams namely CAT, MAT, CMAT, etc. for IIMs and GMAT which is internationally accepted. Your rank in the exam also plays an important role in choosing the right PGPEM school and specialization.

Specialization is the most important factor while choosing a college for management studies. This factor should always be kept in mind. The college you are willing to join should offer the specialization you are willing to opt for. Like, if a person who is more inclined towards marketing should go into it without any doubt, but it also requires some skills and polish from the professors and trainers. The specialization itself is the main part and the foundation of one’s career. As being given earlier, there are mainly four specializations and there may be more industry-specific specializations in many Institutes and B-Schools like Pharma, Entrepreneurship, Fashion, Digital Marketing, etc. which are more into light these days.

The campus is another important thing that must be taken into consideration while choosing colleges in Andheri or in any other city like Mumbai. Every other college now claims to provide you the best infrastructure and lecture rooms. But one should ensure how good the college is actually is because the campus plays an important role in your psychological and personal development. The campus must have good and comfortable rooms for lectures, soothing sound systems, well-configured computer systems, good internet facility. For people who are planning to go to some other place for studies should also enquire about hostel, food, stores and other basic needs. There should also be good exposure, regular conduct of events, seminars and industry visits, etc.

Student-to-Teacher ratio is one of the basic things which has to be kept in mind while choosing an institution from schooling to post-graduation. Because the concentration of the teacher matters. We always walk on the path which our teachers show us. The role of a teacher/professor doesn’t change even in the higher studies though many may be thinking so. If there is no concentration and attention from the teacher then the student fails to concentrate and cope-up with the subject. If there are few students and a teacher for them then it is easy to interact and know more.

Nothing in this world comes for free and nor is education. Before choosing a college and finalizing it for studies, one should enquire about Fee and allied expenses. Most of the B-Schools charge fees which more than 5-6 Lakhs, which may be unaffordable for some people. And some people may go for education loan and they should plan everything with accord to the fees charged by the institution in which they are planning to study. One should understand the fee structure and loan conditions (if applicable) before proceeding further. The return on investment should also be pondered upon. The fees paid are, in other words, an investment which should be recovered in the near future. The inquiry of the job placements must be done because most of the students of B-schools are ending unemployable or ending up earning 10k-12k per month which is not fair enough.

The clarity in Degree or Diploma certification must be there. There are not many institutions offering PGDEM programs.

The ideal institute should be like the Fazlani academy of business sciences. approved by AICTE & Ministry of HRD (GOI).

It has a good track record of delivering quality education to its students, has expert faculty who can train students to cope-up with the current industry needs. It also has a 100% placement record which is really impressive.

It offers modern computer labs, a spacious library with knowledgeable books on Management studies, various journals, and magazines. It grooms students personally for the future challenges which are to be faced, by improving their soft skills, interaction by various competitions and events. It helps in the improvement of working as a team, doing supervision, enhancing leadership skills and critical thinking. It is India’s only institute which provides placements before admission. Offers four different PGDEM courses such as in marketing, human resource, operations management, and investment banking and securities operations.

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