They say one of the first questions they are usually asked is, what type of LED sign is best for a particular organisation. This really comes down to budget, location, target audience and the amount and type of information you wish to convey.
Do I have to buy a full colour LED sign? Not necessarily. In fact, the monochrome display is the most popular, because it offers eye-catching colour and design at an affordable price.
How do I know I’m getting a high-quality LED sign? The first thing to look for is a model designed for use in Australia. This means it is tougher and can withstand our extreme temperatures and weather. Ensure the sign comes with a warranty; if no warranty is offered, you should be very cautious. Also, you should only buy from a reputable LED sign company, that offers installation, training and servicing.
Still not convinced about LED signage? Here are some statistics that prove it’s a no-brainer!
Compared to traditional advertising mediums, LED signs are far more noticeable. They are also far cheaper than running TV campaigns and are shown to be seen by over 60% of potential customers.
Being seen doesn’t necessarily mean you get the customer, right? But the reach of your LED sign is around 70% and that’s more than Facebook!
Best of all, LED signs are proven to increase brand awareness, which means customers that don’t shop with you on the day they see the sign, will remember you when they need your product.
Consumers admit they are more likely to enter a store than uses LED signage as it shows the business is on-trend and digitally aware.
What happens when your customers have to queue for service? Do they get frustrated, even aggressive? Do they walk out? Research shows that where LED signs are visible to queuing customers, the wait time is perceived to be shorter.
LED signs boost sales. It’s a proven fact. They catch the eye and encourage the customer to buy additional products, specials and so on. LED signs can be strategically placed in your store to push certain products, advertise sales and markdowns and launch new products.
Let’s say you invested $10,000 in a high-quality LED sign, but then experienced an increase in business of up to 150%. I’m not that good at math but even I can see that’s an unbeatable return on your investment!