Digital Marketer's Collections
The Smartphone that sits in your pocket or the business idea that sits in your mind both can take off to greater heights if utilized and organized properly. Now I know there must be a lot of questions coming to you that how mobile apps can help grow your business? or simply what are business apps? and how they can be helpful for your business?. the answer to this question might be different to different people based on their business ideas or the surrounding their business thrive in. But the fundamentals of it are herein the same as a mobile app can certainly give a boost to a business whether it already is in existence or it's just an idea in its initial stage.
There are some apps that can help your business grow, like help in carrying out some day to day activities that'll make it a little easier to run things smoothly like tracking expenses, recording ideas, building journals, boosting productivity, such apps are called business apps some of the popular business apps are Slack, Evernote, Skype, Expensify. These are most widely used by a variety of businesses.
Then there are apps, through which you carry out your business activities, which is specifically designed for your business.
Benefits of a mobile app
Direct Communication: a mobile app makes communication much easier and even much faster excluding any middleman, which is more helpful in initiating business endeavors and even better while handling grievances from the customers which they can make directly, and can be acted upon quickly because of the app. With direct contact, it is effective to communicate any product launches, offers & discounts, and new services to the customers.
Pervasive: a mobile app can cover more ground much faster than a physical store can. Running your business through an app can make your business and its services pervasive in nature. It helps you to understand market conditions better as per the demand and supply nature of various places and you can take the required measures to grow your business in those areas.
Brand Building: It is very important to establish your business as a strong brand in order to sustain in the market. a mobile app helps you to stand out and acts as a face for your business, hence establishing a brand and over time you can work and grow your business to build a strong brand.
Improved Visibility: People get to know about business or a physical store mostly by word of mouth or by other advertisements that are paid. With an app its not the same you get more eyes with less expenditure. your business is in the easy approach of the customers. It setups direct contact basically helps in improving visibility.
Customer Engagement/Loyalty: It is said that proper communication involving the flow of information from business to the customer is important but the flow of information from the customers to the business is equally important. an app can provide a required feedback system. and this feedback system provides a way for great customer engagement and helpful for answering the grievances quickly leading to the retention of loyal customers.
Building the app:
Let's know something about the development of apps the basics to know where to start and steps if you want to build an app for your business or hire a developer to do so. there's no definite procedure but these are certain important steps based on common observations.
Idea: The first and foremost comes the idea. The idea to build the app, here the idea can be to build a new app, based upon a groundbreaking idea for business purpose or to develop an app for your existing business to seek better business opportunities. So look out in which bracket your idea falls and how you want to go about it.
Market Research: After the idea, proper market research is prominent so as to know the target audience, the sort of people your business is concerned with and studying whether the idea is capable enough to survive in the relevant scenario.
Platform: After the research, it'll be better if you decide what type of app you want to get build for your business whether native or a hybrid app. A Native App or a Game is written in a specific programming language compatible with a particular Operating System. and a hybrid app is like a Native app with all the features of a Native app as well as the Web app. In simple terms the applications that have the features of both a Native and Web application.
Budget and App Development: Once you decide what type of app you want to build you can go about developing it. If you know how to build apps its great and if not, collect some resources, look for investors, make a budget and hire the best developers who are experienced enough to convert your idea into a reality.
Monetization/ROI: Now when your app is developed and if you looking for an app-based business, Monetization strategies are a way to earn revenue from your app. You can simply launch a paid app or you can use other ways like a freemium app which is basically a free app but to use the premium features you will have to pay. There are other ways to monetize your app like adding in-app purchases or using banner ads.
This is basically a very small fraction of how you can earn the return on investment for an app-based business. Well, on the other hand, your business app can bring out opportunities to grow your business.
Planning and Promotion: This is a very important part as it directly affects the reach of your app and how it performs in the market and how it represents your business out there. So it is mandatory that you should make a plan to promote your app. There are many agencies you can hire for promoting your apps or the developers can also help you with this.
Test and Maintenance: Once your app is live for the users It is very important that you focus on running tests ensuring proper working of the app and its security and keep up with proving regular updates with frequent bug fixes and overall security maintenance.
This article is an attempt to give answers to these most common questions about business apps and the development of business apps such as what are business apps? What are the benefits of mobile apps? How mobile app can help grow your business? Why you should get a mobile app developed for your business? and to conclude I believe you are not totally clueless about it anymore. Now if you own a physical store or you run a small business you know a mobile app can bring so much more to your business than you can think of. If you wish to build an app you now know the basics, think it through, make a plan, and contact the best mobile app development company to get your app developed.