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The Most Valuable Asset of an Organization- -“It’s People”

Yes! It’s The People. Employees who take our organization to an eminent position. So creating a healthy and Safe environment for your PEOPLE is the foremost thing to be followed.

We live in this world full of uncertainties most of which we have little or no control over, our Safety does not have to be one of those uncertainties if we work together and follow the rules. “SAFETY” is one of the PRIME MOVER for an Organization in order to promote the wellness of both the Employees and Employers.

Safety Training, Practicing safety, ensuring the workplace is safe is a good way for an organization to show that they care for the people who work there which indirectly increases positive workflow and increases morale. Safety is that factor which drives a person towards a positive way of looking towards a workplace, which motivates one to work for benefits, it shows a pure dedication for “OUR” Organization.

An organization should always keep its bar high when it comes to safety, which keeps the standards of an organization to a height and produces a perfect environment for the employees to work. If a person faces unsafe, threatened, and non-organic environments to work in- their enthusiasm collapses, they find excuses not to be at work, or else just look at their workplace as a “9 to 5 JOB” which is to be completed somehow.

Some Important Aspects of Workplace Safety ---

Safety is indirectly proportional to the Brand Value and Goodwill of the organization without which there might be a spread of negative word of mouth and affect our current working employees and our to-be employees too and as a consequence organization gets a Negative Identity.

Physical Protection is one main precaution to be followed by individuals while belongings are with Industrial Activities. It is requisite to safeguard our employees as they are an important asset for Organization Thriving.

Proper Regulations and Acts are introduced in organizations for a shielded atmosphere and smooth Work Compliance without any discriminations and offense to any employee. Teaming and assigning special committees for Acts and Regulations to construct a strong safety environment for the workplace. Example – POSH Committee for Women Work Safety. At last, it’s all about how we all as a team mutually benefit each other in an organization to be on the right path.

Wherein “SAFETY” of every single person is important to live Elevated and Dignified. Safety does not require any Investment it’s just a matter of CONCERN. It’s a choice you make for yourself. Though it’s not always for yourself the way you behave towards your Subordinates, Superior and Your Colleagues and how healthy you make your surroundings to live in. OWN SAFETY And OWE SAFETY!! When it comes to Hazardous area, equipment’s, tools, solvents and etc.. It is very much essential to keep denoting of the CAUTIONS, WARNINGS, NOTES, SIGN-BOARDS with regards to safety of the person operating the particular area, which assures the safety and avoids any Injuries, Severe damage, and Death of the personnel.

A Happy Employee is somehow the co-related result of how an employee is Respected and Treated at his workplace. If such words “Workplace” ”Monday Morning” “Meeting with Boss” gives an employee sickness and negative vibes, then surely the Workplace is not a Healthy Environment to work at. Securing your employee against insurance as compensation is probably the most protective layer for any employee’s future. Insurance Claims decrease in Safe work Environments, This is a benefit to an organization that has to pre-qualify to work which gives you a better grade with your Clients.

At last, it’s all about how we all as a team mutually benefit each other in an organization to be on the right path. Wherein “SAFETY” of every single person is important to live Elevated and Dignified. Safety does not require any Investment it’s just a matter of CONCERN. It’s a choice you make for yourself. Though it’s not always for yourself the way you behave towards your Subordinates, Superior and Your Colleagues and how healthy you make your surroundings to live in. OWN SAFETY And OWE SAFETY!! 

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In a report known as “Brydon Report”, a former London Stock Exchange chair Sir Donald Brydon has suggested that the audit profession has lost its way. This was the third report commissioned by the former Prime Minister Theresa May to provide an Independent Review into the Quality and Effectiveness of Audit. After a series of high profile corporate failures such as the construction company Carillion, the retailer BHS, and the travel company Thomas Cook has shaken up the Financial Reporting Council and the British lawmakers. It has also raised questions on the effectiveness and reliability of the audit.

“Audit is not broken but it has lost its way and all the actors in the audit process bear some measure of responsibility”- Sir Donald Brydon

In a 135 pages report, Brydon has highlighted the shortcomings of the current external audit practices, especially the BIG FOUR FIRMS- PwC, Deloitte, KPMG and EY. These firms conduct the audit of FTSE-100 companies and therefore, there is almost no competition which is part of the problem. The report whilst highlighting the problems also gave various recommendation to improve the quality and effectiveness of the audit.

Key Identifications

The report suggests that there should be a change in the definition of the audit and it should be “written in plain English.” Brydon also believes “audit lacks a clearly understood and fully encompassing purpose.” The current definition fails to clearly describe the purpose of the audit and how and why it should be conducted. The change in the definition will help the auditors to make use the unique opportunity they have to verify, confirm and inform the stakeholders with everything that’s going on in the company and not just the financial statements.

"There has been a slow evolution, since the 1970s, in the role of audit from being just a periodic external check on the accuracy of financial reporting towards a value-adding function, but this has further to go."

Along with the shift in definition, auditors should be given proper training to make use of modern technology. Auditors also fail to make their reports more informative and useful.

“The purpose of an audit is to help establish and maintain deserved confidence in a company, in its directors and in the information for which they have a responsibility to report, including the financial statements, and the balance sheet

The auditors should look beyond the accuracy of financial statements and communicate better with the shareholders and other stakeholders. In current audit practices, even if auditors found a point of concern, they don’t inform it to the shareholders instead just discuss in the closed rooms with the directors, CEO and CFO. Thereby, they fail to grasp the opportunity to expand the scope of the audit and communicate better.

"In hiding behind the need only to confirm and verify, many auditors have failed to grasp the opportunity to make their reports more informative. Many do take this opportunity in private, communicating well beyond the narrow confines of auditing standards when reporting to audit committees, but not to shareholders or other stakeholders."


Following are the key recommendations made by Sir Donald Bryden.

•A redefinition of audit and its purpose;

•The creation of a corporate auditing profession governed by principles;

•The introduction of suspicion into the qualities of auditing; the extension of the concept of auditing to areas beyond financial statements;

•Mechanisms to encourage greater engagement of shareholders with audit and auditors;

•A change to the language of the opinion given by auditors;

•The introduction of a corporate Audit and Assurance Policy, a Resilience Statement and a Public Interest Statement;

•Suggestions to inform the work of BEIS on internal controls and improve clarity on capital maintenance;

•Greater clarity around the role of the audit committee;

•A package of measures around fraud detection and prevention;

•Improved auditor communication and transparency;

•Obligations to acknowledge external signals of concern;

•Extension of the audit to new areas including Alternative Performance Measures; and

•The increased use of technology.

Source: Brydon review final report

When you need a to toothpaste, what do you ask for? A Colgate or Pepsodent, right? This is known as brand awareness. They have become so well-known that they have replaced the common terms for similar products. For us, dog food is pedigree, for treating cold Vicks Vapour Rub, cold drinks mean Pepsi and so on.

Moreover, it also leads to satisfied customers. No business wants his or her customers to be unhappy with their brand. Some are unhappy for obvious reasons and some not. But solving them is a satisfying way is vital for every enterprise.

Let’s first read the five best pieces on how to build brand awareness:

Tip #1 Target Social Media Contest

Want your brand to reach millions? Don’t miss out on this trend. Social media is your one-stop hub to get organic followers. Run a social media contest and let the customers upload their pictures, videos and refer the same to their friends. Offering discounts, prizes can be the best call for a successful social media campaign.

Tip #2 Infographics

How to build brand awareness? Infographics are the key! These bright and colourful ways of displaying and marketing your brand have gained lots of importance so far. A powerhouse tool for brand building that reaches millions across the world.

Tip #3 Story Telling for Compelling Personality

A story that is compelling and not only emotional but inspirational too turns many heads. If you can create a story that connects deeply with your target audience, then they won’t forget your brand. Whenever they purchase your products or services, they can relate it to the story narrated through videos or any other way.

Tip #4 Interviewing Podcasts

This is the new emerging marketing trend that is undoubtedly going to reach great heights in 2020. Starting your industry podcasts where you interview industry experts can help build your relationship with customers and with others in your field.

Tip #5 Who Doesn’t Love Freebies?

Give freebies to your customers with your brand's name printed on them in events, fairs, etc. This is how people will always remember your brand whenever they use these products.

Following are the four surprising ways on how to deal with unhappy customers:

Tip #1 Listen before reacting

Never react without listening to your customers completely. Hear them out and let them know that you are paying attention to their complaints. When your customer stops, then summarise what they said and clarify their allegations.

Tip #2 Keep Calm

Never shout or answer back in foul language even if your customer is. Maintain yourself and keep calm. Never yell or shout and respond as wisely as possible. Ultimately it leads to building your brand awareness.

Tip #3 Apologise Sportingly

Convey your apology to customers gracefully. If you want them to stay, you need to express your concern towards their problem and actively sympathise for their unpleasant experience. A simple statement can help, like, “We are sorry for the inconvenience caused, let’s see what can be done to make it right.”

Tip #4 Solve their Issues Professionally

Ask suggestions from the customer as to what can be done to solve their problems. Give a realistic answer to their question and provide them with a higher degree of satisfaction.

Your Takeaway

Applying these trendiest tips on how to build brand awareness and how to deal with unhappy customers will lead to greater possibilities. Cope with these emerging techniques and easy ways to solve tense situations for best possible results.

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