The Streaming Epoch ‘Netflix’
In the beginning, there was “television” then it was “cable” and now it’s “NetflixX”.
The era has vanished where for Entertainment we had only the “Traditional Options”- Going to Theatre for the Morning Shows, Matinee show, Night Show or the last option Television with the same daily soaps and the same movies routinely which left us with no self-choice. This new dawn aroused with all new thoughts, exigency of variety, Hi- Speed Internet, less efforts- more output, One-Touch and done, mood swings for each minute right from a year-old baby to Grand’s everyone is addicted to the Trend.
And to talk about the current Trend in People especially the Youngsters is all about “Streaming Services” “Video on Demand Services” which offers one’s with a whole online streaming of a package full of Movies, TV Shows, LiveNews, TV Series those produced in-house that too all sorted in a manner for ease of operating and searching as per one’s mood.
NETFLIX is one which started the trend and took off more for creating an active role of both Producer and Distributor for both Movies and Television Series and also offers it’s “Netflix Original” content through its online library. Netflix released an estimated 125 + original movies and TV Series in 2016 which was more than any Network and Channel and forecasted for 700 +.
So on its wide varieties and the power to relate with the touchpoints of what the viewers are expecting especially the youths they subsequently got growth in their subscribers. To be more specific it’s has reached 250 million subscribers and counting daily with more and more. NETFLIX works on subscribe and watch basis, no kind of content is free to watch let that be Netflix’s original content, any Movies, TV Shows, Series and etc.
Initially, there was “Television” then it was “Cable” and now it’ s “NETFLIX” Contents of NETFLIXLicensed, 2nd Run: This incurred of the movies with great popularity and are already released. In this NETFLIX buys the online streaming rights and license fee for the particular duration depending on the watching frequency and popularity on the content. Licensed Original: This acquires the content which is been produced by some other companies, but the distribution rights are acquired by NETFLIX.
This trend started in 2013. Self-Produced Original: Netflix started its own production content in 2016 in which all rights are incurred right from the Production to Release from the Original Content “Stranger Things”. In Self-Produced originals, the cost of the licence fee and buying the rights to stream cost a lot which got skipped in their own casting, Production, and Release, and got more popularity by its original content. The main revenue generated from NETFLIX generates by its Monthly Subscriptions which is chargeable and varies with your Watching Habits or Watching style, whether you prefer on your Mobile App, Laptop, your iPad/ Tablet or Television. The monthly packs are variable too with respect to one’s preference to ”Watch – on”, satisfaction on different categories like HD, Ultra HD, access to Unlimited Movies and with regards to packages like Mobile, Basic, Standard, and Premium with variations in costs depending on the usage of individuals. The best strategy of NETFLIX is that it’s one month of Free Trial, which subsequently makes the customers habitual and addicted to the Content. Mainly the TV Series whose most Trending example in Indian Youths, which is an original content made my NETFLIX especially for Indian audience, took a budget of 100 Cr for NETFLIX for its second season which is “Sacred Games” after which due to word of mouth created in the surrounding NETFLIX created its own craze and now has become unstoppable and eventually resulting in increased number of Subscribers which indirectly results in increased revenue.
According to 2018 financials, revenue generated by NETFLIX was 16 Billion Dollars. Which owns 151.6 million paid subscribers.