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Diversity All the Ways, We are Different..!!

The word Diversity is a social category that people bring to the table it might be Race, Gender, Age, culture, community or any minimal characteristics.

We use the social categories to differ who is similar to us and different from us. But that’s not it, diversity is also about what people actually think. What are their values, perspective, their experience what is that they bring to the people? There are different views about diversity on the differences of people.

“Diversity is working with different people with different backgrounds, age- group, cultures, caste, and community” Well!!! Gone are the days when people use to follow a traditional method to work, a one-track mind followed with the same ancient process without any brainstorming, with sitting and working together with only the people, the same faces, beliefs they get along with.

Phew! But nowadays the dynamics are changing so quickly that you need to mold yourself and get along with people and work with fusion combination of people from different cultural backgrounds, the age group who makes the entire community a wider space of individuals with different perceptions and identities.

Well with such diverse elements of workplace diversity it only makes sense that you have a very broad out- view of people and things that whom you work with. It’s very important to be flexible and adaptable and not be rigid with your own way of thinking when working with diverse people. But though somewhere somehow even in fact with the changing trends, the changing broad mindset people don’t tend to work with diversity, they discriminate, they become age and gender-biased which is mostly seen at workplaces.

So, many organizations take a step ahead in Training their Employees on Diversity. Special expertise is invited in-house or teams are sent for Training at some well-reputed Institutes for the Training. Who make them understand –

What Diversity exactly is?

What are the Standards for working with and serving People from Diverse populations?

Skills and Strategies for Dealing with Interpersonal conflicts and Addressing the differences Your Rights, Responsibilities, and Obligations

The output of Diversity Training:

Diversity Training when conducted for people in general or working employees benefits one’s and an organization with many aspects. It stands beneficial for ‘n’ number for reasons including some of these below-

“Mutual Respect”

You tend to have mutual respect, which fosters respect amongst people surrounded or team members at the workplace. Your angle of viewing to an individual’s perspective changes into an improved and respected form.

“Conflict Resolution”

When people start gaining respect for each other’s differences. The road to conflict resolution becomes easy. They start learning from each other and reduce conflicts.

“Self and Business Reputation”

When an organization makes an effort to build a diverse workforce, it acquires respect and profitability. Respect amongst your superiors, subordinates, and colleagues which results in a friendly and acceptable work environment that indirectly affects and increases the profitability of Business. Wherein fair employment practices and diverse workforce attract more qualified people.

“Job Promotion”

When you work in an organization that encourages diversity, you become globally accepted. You will be treated with respect and integrity when you join international organizations. The competitive market becomes acceptable when you work with people from different cultures and communities.

“Increased Exposure”

When you are meeting or dealing with the diverse background it definitely helps you become more exposed towards things, you tend to get the understanding of knowing diverse people surrounding you with different ways of thinking and executing which surely gives and increases your knowledge and ideas and to deal with different situations with different ways.

Key Notes of Diversity Training to Convert YOURSELF to YOURSELF -

Mentor someone who is different from you

Prioritize your Communication

Assign responsibility to someone new face rather than your anytime “go to” person

When promoting think about who has made a contribution that you have overlooked

Ask the shy or introverted employee for input during the meeting

Get to know someone different from you by asking them to join you for lunch

Speak up when you see or hear around any inappropriate or disrespectful comment said in your presence

But at first, Monitor yourself and observe when your bias is getting in the way

You have the ability to influence change right now Because Change starts with You and within You !!!! 

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When you need a to toothpaste, what do you ask for? A Colgate or Pepsodent, right? This is known as brand awareness. They have become so well-known that they have replaced the common terms for similar products. For us, dog food is pedigree, for treating cold Vicks Vapour Rub, cold drinks mean Pepsi and so on.

Moreover, it also leads to satisfied customers. No business wants his or her customers to be unhappy with their brand. Some are unhappy for obvious reasons and some not. But solving them is a satisfying way is vital for every enterprise.

Let’s first read the five best pieces on how to build brand awareness:

Tip #1 Target Social Media Contest

Want your brand to reach millions? Don’t miss out on this trend. Social media is your one-stop hub to get organic followers. Run a social media contest and let the customers upload their pictures, videos and refer the same to their friends. Offering discounts, prizes can be the best call for a successful social media campaign.

Tip #2 Infographics

How to build brand awareness? Infographics are the key! These bright and colourful ways of displaying and marketing your brand have gained lots of importance so far. A powerhouse tool for brand building that reaches millions across the world.

Tip #3 Story Telling for Compelling Personality

A story that is compelling and not only emotional but inspirational too turns many heads. If you can create a story that connects deeply with your target audience, then they won’t forget your brand. Whenever they purchase your products or services, they can relate it to the story narrated through videos or any other way.

Tip #4 Interviewing Podcasts

This is the new emerging marketing trend that is undoubtedly going to reach great heights in 2020. Starting your industry podcasts where you interview industry experts can help build your relationship with customers and with others in your field.

Tip #5 Who Doesn’t Love Freebies?

Give freebies to your customers with your brand's name printed on them in events, fairs, etc. This is how people will always remember your brand whenever they use these products.

Following are the four surprising ways on how to deal with unhappy customers:

Tip #1 Listen before reacting

Never react without listening to your customers completely. Hear them out and let them know that you are paying attention to their complaints. When your customer stops, then summarise what they said and clarify their allegations.

Tip #2 Keep Calm

Never shout or answer back in foul language even if your customer is. Maintain yourself and keep calm. Never yell or shout and respond as wisely as possible. Ultimately it leads to building your brand awareness.

Tip #3 Apologise Sportingly

Convey your apology to customers gracefully. If you want them to stay, you need to express your concern towards their problem and actively sympathise for their unpleasant experience. A simple statement can help, like, “We are sorry for the inconvenience caused, let’s see what can be done to make it right.”

Tip #4 Solve their Issues Professionally

Ask suggestions from the customer as to what can be done to solve their problems. Give a realistic answer to their question and provide them with a higher degree of satisfaction.

Your Takeaway

Applying these trendiest tips on how to build brand awareness and how to deal with unhappy customers will lead to greater possibilities. Cope with these emerging techniques and easy ways to solve tense situations for best possible results.

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