Creative types of graphic designs
Graphic design is a field of work using visuals to communicate ideas and thoughts through images, colors, typography, etc. there are many different types of graphic design as well as their own area of specialisation. Although they can overlap each other as designers and animators experiment with various styles of animation.
Here are six fields of graphic design which requires their own set of expertise and understanding of design techniques.
1. Visual content graphic design
This type of graphic design is divided into four subcategories. Each may seem similar, but there is a significant difference between each. Let’s discuss them in detail.
• Marketing and advertising
Visual Content used for marketing and advertising engages the audience with the brand and provides them with the information they require to trust the brand. Marketers collaborate with designers and video animation service providers to create assortments of collaterals for various mediums of marketing.
The designers and animators may require excellent communication skills and time management skills to create designs, layout, and presentation of design. Marketing designs may include magazines, postcards, banners, brochures, PowerPoint presentations.
Publication graphic designs are similar to marketing and advertising designs, as they too communicate with the audience through the distribution of books, newspapers, magazines and other forms of print and digital formats. Graphic designers and publishers work hand-in-hand to create layouts with carefully selected layouts with carefully chosen typography and artwork.
• Visual identity
Visual identity is graphic designing to create a visual representation to create brand identity communicating the brand’s personality, tone and essence to the audience. It uses colors, typography, images, and shapes to create symbols to become the face of the company.
Designers need to have the knowledge of designs which can work through the digital medium and attract the business prospects to the brand. Not only that, the designers must have the conceptual and creative skills along with a passion for creating something out-of-the-box.
Similar to advertising and visual identity, packaging design in graphics also communicates directly with the customers with the means of colors, images, shapes and more. They include boxes, containers, bags or canisters with the design on it to tell a brand’s story to the customers.
2. Motion graphics
As the name describes, motion graphics are designs that are in motion. It includes animations, audio, typography, imagery, and more sources which can be used online and on televisions. With the advancements in technology, producing animated videos has become cost-effective and less time-consuming. The fact is that today it has become one of the leading career choices for young minds.
Motion graphic designers begin with storyboarding through a compelling script to bring ideas to life through animations. There are many types of motion graphics which requires their own expertise in software and set of skills to create.
3. Art and illustration
Art and illustrations are linked to every other type of graphic designs. However, this field to require its own skillset to be able to be effective. The artists combine various techniques to create illustrations collaborating with writers, authors, art directors, and marketers to be successful in their field.