Delete Collection?

Are you sure you want to delete this collection permanently?


Delete Collection?

Are you sure you want to delete this collection permanently?

Everyone has a Story to Tell and an Experience to Share!

Let’s Start Writing

Natural Capitalism Case Study: Kleen Kanteen

Klean Kanteen embodies two key components of natural capitalism: radical resource productivity and investment in natural capital.

Not only does Klean Kanteen produce a product that invests in natural capital, specifically eliminating bisphenol A (BPA) from our environment, but also ensures that every step in the manufacturing and distribution process uses resources most effectively. Because of these factors, Klean Kanteen exhibits how businesses can successfully sell and manufacture products without creating a negative environmental impact, perhaps even benefitting the planet and still make a profit.

Strategies of Natural Capitalism

In Natural Capitalism, Paul Hawken, Amory Lovins and L. Hunter Lovins write, radical resource productivity “is the cornerstone of natural capitalism.” The effective use of resources “slows resource depletion...lowers pollution...and provides a basis to increase worldwide employment with meaningful jobs,” (Natural Capitalism, p.10). At Klean Kanteen, management understands the importance of radical resource productivity, and has integrated it in a meaningful way into their business model.

According to the Klean Kanteen website, the company has adopted a “Code of Conduct” that requires manufacturers to measure and report their annual energy, water, waste, and chemical substance use associated with production. The Klean Kanteen website reads, “Suppliers who wish to be long-lasting partners with Klean Kanteen, or any business seeking to flourish in the unfolding era of resource efficiency requirement, must endeavor to understand and actively manage their use of the natural resources and ecosystem services that underlie all manners of operation and delivery of product and/or service.”


Also, Klean Kanteen's packaging is recycled from post-consumer waste. Packaging and in-store display items that cannot be made from recycled materials are made from materials certified by the Forest Stewardship Council (FSC). Even the Klean Kanteen web site is hosted with Canvas Dreams, company that is entirely wind powered. It is important that in their implementation of radical resource productivity, Klean Kanteen monitors their own resource use as well as the resource use of their business partners.

Investment in natural capital involves “reversing worldwide planetary destruction through reinvestments in sustaining, restoring, and expanding stocks of natural capital, so that the biosphere can produce more abundant ecosystem services and natural resources,” (Natural Capitalism, p.19). This includes removing harmful chemicals from our environment, as well as providing for the restoration of natural resources.

Klean Kanteen's primary objective is to eliminate the presence of Bisphenol A (BPA) and create safe portable food and water containers. According to their website, “Klean Kanteen was the first company in the bottle industry to identify BPA as a dangerous and harmful substance.” In this way, Klean Kanteen's product itself is an investment in health. 

BPA was first synthesized in 1891, and since has become a key building block of plastics. According to a 2008 article in Scientific American, “BPA mimics estrogens, binding to the same receptors throughout the human body as natural female hormones. And tests have shown that the chemical can promote human breast cancer cell growth as well as decrease sperm count in rats, among other effects.” 

Studies have also shown that BPA can leach from plastic containers into food when exposed to prolonged use or high temperatures (“Plastic (Not) Fantastic,” Scientific American). Even some water bottles that claim to be BPA free can still contain traces of BPS, which are equally toxic. Prevention magazine reccommends Klean Kanteen's products because they are free of both BPA and BPS (Prevention Magazine – October 2012, p.14).

Klean Kanteen's business practices also work towards restoration of natural resources. In 2009 Klean Kanteen began a renewable energy credits (RECs) program with Green Mountain Energy. Through this program, Klean Kanteen offsets its electricity use at their distributing facilities as well as main offices in Chico, California. The Klean Kanteen staff writes that it has aspirations for their own on-site electricity generation, but in the meantime, “RECs provide the opportunity to support climate-positive actions proportional to the impact we cause by our own facility consumption from the grid.”

Additionally, Klean Kanteen is a member of 1% For The Planet and donates over 1% of profits to organizations such as The Breast Cancer Fund NatureBridge, Environmental Working Group, and Buffalo Field Campaign.

Related Articles

There is no lack of evidence to support the fact that professionals in the sales sector can achieve performances which are superior to the average professional in the field when they are provided consistent and high-quality sales coaching from their mentors or their managers. The coach assigned with the task works to create improvements in the sales performances of the professionals.

These can be seen in the form of an increase in revenue, acquiring bigger deals, attaining higher close rates, negotiation of higher margins, deeper account penetration, and selling solutions among other major factors. The sales coach does this through imparting a direction and feedback on the performance of the sales professionals, using methods which are tried and tested through analysis of hundreds of sales measurement projects with the participation of organizations from over seventy countries across the world.

To decide whether you require the help of formal sales coaching is done through inspection of the current state of your sales teams and answer some important questions. First, you need to see if the sales goals, which were penned down by you, are being left incomplete due to your sales team having a few 2nd or 3rd quality members. Try to sense if the level of motivation in your sales team is low despite the best efforts of your sales leaders. Ask yourself if you would agree that formal sales coaching can play a role in uplifting the level of performances that your sales representatives have been delivering.

Sales leaders and managers benefit a lot from the core coaching skills and tools which are provided through this coaching. These are essential when it comes to the facilitation of the development of the sales team, which they lead with the help of a consistent process. The focus of the program lies towards contribution to the high level of performance from the sales team through the creation of standards of performance in clear sales, the tools and processes required to make successful sales.

This is accompanied by regular constructive feedback to the sales team for improving the methods and their efficiencies as they work on the development and monitor their sales plans for improvement in their performances. The workshop works for developing the optimal sales strategies, imparting the required knowledge as skills for your professionals and increase the engagement of your sales team along with their satisfaction to create a conductive environment for higher performances.

Reference Image