How Apple Technology Is Going From a Repair Mindset to a Retail Atmosphere
The clue here is the iPhone (which sales have been dropping).
We're willing to bet that a lot of you have noticed one thing about Apple: they're literally the one tech giant out there with its own retail store.
Stunning accomplishment when you think about it. As amazing as technology is, the very innovation we've been enjoying for literally generations has never seen its own supposed brick-and-mortar. Largely when we walk into a store, technology generally has been relegated to its own "department." Even Best Buy encompasses a wide variety of tech-related products, but more or less the retail products stand out and not the technology behind them.
Apple, However, Is Different -- They're a Tech Company Featuring Their Own Defined and Standalone Retail Store
And no one else has done that. Sure, Amazon has their own brick-and-mortar, too, but largely around books. Google doesn't have that. Not even Microsoft has that. You can't walk into a "Microsoft store" and purchase your very own desktop computer. You walk into, you guessed it, a Best Buy, which features a whole host of computers including Apple products.
So it's a big deal that Apple will leverage that uniqueness about their product especially since the iPhone continues to decline. Because they have a footprint in the retail space, they've been transforming that from a place you go to to buy the new iPhone and get repairs to a central hub where you can "hang out" and even "take classes" and talk and learn about the latest technologies Apple will be offering. Sort of like what Barnes & Noble has become.
This Is a Direction Apple Will Be Taking, Because....
Apple's head of retail Angela Ahrendts will be stepping down very soon after accomplishing a half-decade's worth of work revamping retail the way Apple wants it to be, and now the company will be charging the head of HR Deirdre O'Brien to continue running that retail operation -- that's the biggest shift in the company to date. This could mean a number of things -- Apple employees may not only be selling and repairing products, but also showcasing and educating customers on subscription offerings and services, such as TVs featuring some of Apple's original streaming programming. A true retail store.
Interesting. Very interesting, indeed.
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