Close

Delete Collection?

Are you sure you want to delete this collection permanently?

Close

Delete Collection?

Are you sure you want to delete this collection permanently?

Everyone has a Story to Tell and an Experience to Share!

Let’s Start Writing
a5eac721-6b93-4d42-9e5d-a1524604f9e4

Facebook Feeling the Pain in Civil Charge for Racial Discrimination

That's a big one for Facebook, too.

Typically Facebook would be the last entity to ever be accused of anything racial or discrimination-based. But guess what: anything can happen especially in this day and age of data privacy hacks and global terrorism. What once was a paradise for all in pixelated form may now be a segmented cyberspace version of what life once was like during the Civil Rights Movement:

The U.S. Department of Housing and Urban Development (HUD) Has Actually Charged Facebook With Discrimination

#

And when it comes to real estate, there's no slacking or leniency. Heck, you could be POTUS, and that's grounds for impeachment. In any case, according to HUD, Facebook is in violation of the Fair Housing Act given the targeted advertisements on the platform catering to specific race and color --

Because of Facebook's algorithm and targeting features, this allowed for the platform to serve those ads to specific groups, hence discriminating against those other groups of differing national origin, religion, familial status, gender and disability. Of course, HUD is seeking damages and relief on that even though Zuckerberg made attempts to rectify the issue with HUD and prevent those ads from being shown, which brings us to the big point here --

Is It Really Facebook's Fault That Discriminatory Ads Are Showing on Their Platform?

Keep in mind who's running those ads; it's not Facebook. Companies run ads on Facebook daily, including realtors and property management companies. The targeting features on Facebook truly aren't meant to discriminate but to refine online marketing campaigns and discover the best possible audiences for the highest quality leads.

You'd think the ones responsible should be the businesses running the ads, not the platform hosting them. Alas, it's a sign of where accountability lies -- not with advertisers. Of course, these advertisers are shelling out the money for these ads, so naturally Facebook benefits from them.

The issue at hand was that Facebook willingly enabled advertisers the ability to exclude certain demographics and characteristics -- which is no different than realtors turning people down in searching for a home due to the color of their skin. The underlying focus is that since advertisers are the ones paying the money, Facebook certainly would want to accommodate them with the most possible features and abilities in online marketing at their disposal.

No doubt that limiting that with their new advertising portal catering to housing and employment will specifically ban certain targeting options; but obviously that may seem too little, too late, for the social media giant as the big charge is slapped on their behind by HUD, and once again Facebook is in the limelight.

#

 

Sadly, This Isn't a Limelight Facebook Wants at the Moment

When technology is on top, lots of entities can work hard to bring it down fast. Although we're willing to bet Facebook might be not too burdened by this given the rest they've had to deal with, and in all honesty we haven't seen the advertising dollar amounts decrease, nor the traffic and membership diminish on the platform! What do you think about Facebook? SIGN UP FOR A FREE VIGYAA ACCOUNT AND START WRITING SOME INFLUENCER PIECES YOURSELF and be sure to CHECK OUT THE DATA DRIVEN INVESTOR FOR MORE TECHNOLOGY INSIGHTS!


Related Articles

For choosing the Best Vehicle Graphics Company in Abu Dhabi UAE, We can check the selected companies previous works and delivering timings and their track records, by considering all criteria we can find that Access Ads has the leading role in that.

#

Access Advertising has been closely working as a full service signage company since 2004. We started this company by realizing the fact that signage is the primary element of a customer’s brand. People buy brands, it’s a fact, and customers make purchases based on trust. Whatever your business, Access Advertising can produce commercial signage to accompany your brand identity for the interior and exterior of your workplace. We point out any potential challenges that you may not have considered and ways they can be overcome. We flip ideas into reality, translate concepts into 3 dimensions, and make sure everything is managed, produced and installed to systematically high standards every time.

Vehicle Graphics Company in UAE

Vehicles are one among the foremost cost-effective marketing solutions out there. Take advantage of your open canvas, and place your message on the road. Businesses that have opted to do graphics on their vehicle or fleet of vehicles have benefited from a rise in brand awareness. Vehicle Graphics are a wise, innovative and affordable way to advertise your business. For less than the daily cost of a cup of coffee you’ll advertise your business ahead of tens of thousands of potential shoppers every day. Studies show there are few marketing choices as reasonable and effective as vehicle wraps.

A vehicle is the ultimate brand visibility tool. Corporate identity and the other long lasting decoration are often used on vehicles to extend their visibility. Trucks, vans or any commercial vehicles become a fabulous way to enhance whole awareness for your customers, using opaque and/or reflective and fluorescent graphic films. Reflective vinyl graphics will bring a vehicle to life at twilight or through the night – advantageous for promotional functions however additionally a crucial safety thought. They are specially designed to provide high visibility at night when artificial light passes over them and are typically fitted to vehicles that need to be seen due to the nature of their work and journeys.

From simple logos and contact details to bright colorful full vehicle graphics, we are able to assist you to show your company vehicle into a mobile advertising board. At a time once each penny spent on marketing should show a tangible come back, vehicle advertising represents far lowest cost per capita of any other advertising medium. Whether it’s for identity markings or advertising, we can design and produce the decals to suit your needs. Decals in any size shape and color.

Access Ads Provides Customers or Clients for choosing the Best,

Signboard Company in UAE

Signage Company in UAE

Sign Company in UAE

Engraving Company in UAE

Etching Company in UAE

Vehicle graphics Company in UAE

Aluminum cladding Company in UAE

3D signage in Abu Dhabi

Neon sign Manufactures in Abu Dhabi

LED Signs in Abu Dhabi

Reference Image
Close