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Improve your SEO CTR with prominent Google snippets

A prominent fragment (or featured snippet ) from Google is a result that appears at the top and offers a summary of a direct response to the user's query taken from the content of a web page , together with a link to the page itself, the title of this and its URL.

The Internet user launches a question, Google gives an answer. But not always does with search results in a standard format to use, but 19% of cases, according to a study by Rochester SEO - also shows some kind of enriched element, like a piece drawn by the Knowledge Graph (Knowledge Graph) in the column on the right or a highlighted fragment. 

In fact, here I have just elaborated the type of paragraph that Google likes to make it a highlighted fragment.

The goal of this differentiation is to improve the user's search experience. Getting the results of our web pages to be displayed as prominent fragments gives us, as we can see, great visibility : on the one hand, they stand out from the rest of the SERP entries; on the other, they tend to be placed at the top, just behind the payment results, so they are the best way to get the first position in organic terms .

In addition, and although some voices insist that showing a result in this way may induce the user not to click on it (after all, he has already achieved the answer he was seeking for his question), experiments carried out by Several SEO specialists show that the highlighted fragments have a higher traffic volume and CTR ( click through rate ) compared to conventional results. The difference in visits in your favor can be between 20 and 30%, says Rob Bucci, CEO of STAT; while Matthew Barby highlights in Hubspot that the rebound in the CTR can shoot up to 114 %. What to do to appear on Google as a highlighted fragment?

Google is very clear in its help section for webmasters: we can not take any direct action to make the search engine take our pages as a source to extract prominent fragments. Not even resorting to marking structured data or becoming the king of backlinks is useful. Google is the one who decides when a content is offering a direct answer to a question and, therefore, deserves to be highlighted.

Preferred definition by Google for the concept "online marketing"

However, the experiments of the SEO specialists mentioned above have been able to establish certain guidelines that, applied systematically and constantly, can bring us closer to our goal. In this regard, Bucci recommends carrying out actions such as the following:

Locate those keywords that may constitute an opportunity for positioning.

Create content in the question-answer format, or study how to adapt our current content to include definitions or interesting answers for the user. Of course, always without losing the naturalness.

Provide our content with a clear structure, including subtitles, lists or tables, to help Google digest and understand it better.

If we discover that Google is already using some of our pieces as highlighted fragments, we must continue to optimize them so that the appearance is even better.

For its part, Barby also advises reforming part of the contents of our website so that Google can identify them as answers. Some of the optimization techniques exposed by Barby would be:

Enter the terms that the user uses to ask in the search in a header or header (h2, h3, h4, etc.).

Write the direct answer to the question just below this heading, in a paragraph that has an extension of between 54 and 58 words.

And include step-by-step instructions when appropriate, numbering each of the steps so that Google can pick up the start of each of the orders as a summary of the process explained.

Mordan Sean:

I am a professional Digital Marketer @ C Logo Design company. I have been more engaged in consultation and helping brands increasing their ROI.



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Is your content driving any engagement?

Insignificant likes on your page don't mean much if your individual posts aren't picking up any traffic or engagement. This could be a direct result of focusing on the wrong targeted people or having an unbalanced segment of audience's portion. For an economical business, it's additionally essential that commitment becomes over the range of time, exhibiting a developing gathering of people.

Is Your post driving sales enough?

Commitment isn't the objective of your promoting technique, it is just the way to get to your objective of producing higher deals. So if your substance is getting a great commitment, yet not hitting the business KPIs, update your substance to adjust it to your present moment and long haul objectives.

Is your retention is low?

In the event that your substance drives a colossal gathering of people to visit your connections, yet their normal term of the visit is extremely low, it likely implies that they had a poor guest experience. All things considered, the stages of your battle should be upgraded. Numerous great organizations show distinctive designs to various purchasers in the meantime so as to check which mix of text styles and hues guarantees most extreme time spent on the destinations.

Are you hiding your ONLINE & OFFLINE presence?

You're on the web and disconnected nearness need a bringing together subject that integrates them up. In case you're a complex brand disconnected, yet you resort to unsophisticated methods on the web, it will leave your purchasers confounded and weaken your image picture all in all.

You don't have a technique

For what reason did you pick a specific stage? What are your desires from the stage and how would you intend to meet them? These are some essential inquiries that set the tone of your stage. On the off chance that you don't have solid responses to these, you don't generally have a well-considered methodology 

To learn more about business strategy and digital marketing you can check out this blog.

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