Improve your SEO CTR with prominent Google snippets - Vigyaa

Delete Collection?

Are you sure you want to delete this collection permanently?


Delete Collection?

Are you sure you want to delete this collection permanently?

Everyone has a Story to Tell and an Experience to Share!

Let’s Start Writing


Improve your SEO CTR with prominent Google snippets

A prominent fragment (or featured snippet ) from Google is a result that appears at the top and offers a summary of a direct response to the user's query taken from the content of a web page , together with a link to the page itself, the title of this and its URL.

The Internet user launches a question, Google gives an answer. But not always does with search results in a standard format to use, but 19% of cases, according to a study by Rochester SEO - also shows some kind of enriched element, like a piece drawn by the Knowledge Graph (Knowledge Graph) in the column on the right or a highlighted fragment. 

In fact, here I have just elaborated the type of paragraph that Google likes to make it a highlighted fragment.

The goal of this differentiation is to improve the user's search experience. Getting the results of our web pages to be displayed as prominent fragments gives us, as we can see, great visibility : on the one hand, they stand out from the rest of the SERP entries; on the other, they tend to be placed at the top, just behind the payment results, so they are the best way to get the first position in organic terms .

In addition, and although some voices insist that showing a result in this way may induce the user not to click on it (after all, he has already achieved the answer he was seeking for his question), experiments carried out by Several SEO specialists show that the highlighted fragments have a higher traffic volume and CTR ( click through rate ) compared to conventional results. The difference in visits in your favor can be between 20 and 30%, says Rob Bucci, CEO of STAT; while Matthew Barby highlights in Hubspot that the rebound in the CTR can shoot up to 114 %. What to do to appear on Google as a highlighted fragment?

Google is very clear in its help section for webmasters: we can not take any direct action to make the search engine take our pages as a source to extract prominent fragments. Not even resorting to marking structured data or becoming the king of backlinks is useful. Google is the one who decides when a content is offering a direct answer to a question and, therefore, deserves to be highlighted.

Preferred definition by Google for the concept "online marketing"

However, the experiments of the SEO specialists mentioned above have been able to establish certain guidelines that, applied systematically and constantly, can bring us closer to our goal. In this regard, Bucci recommends carrying out actions such as the following:

Locate those keywords that may constitute an opportunity for positioning.

Create content in the question-answer format, or study how to adapt our current content to include definitions or interesting answers for the user. Of course, always without losing the naturalness.

Provide our content with a clear structure, including subtitles, lists or tables, to help Google digest and understand it better.

If we discover that Google is already using some of our pieces as highlighted fragments, we must continue to optimize them so that the appearance is even better.

For its part, Barby also advises reforming part of the contents of our website so that Google can identify them as answers. Some of the optimization techniques exposed by Barby would be:

Enter the terms that the user uses to ask in the search in a header or header (h2, h3, h4, etc.).

Write the direct answer to the question just below this heading, in a paragraph that has an extension of between 54 and 58 words.

And include step-by-step instructions when appropriate, numbering each of the steps so that Google can pick up the start of each of the orders as a summary of the process explained.

Mordan Sean:

I am a professional Digital Marketer @ C Logo Design company. I have been more engaged in consultation and helping brands increasing their ROI.

Related Articles
Having a Web site that gets found in Google and the other engines isn't hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started. 1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose a domain name that best fits your brand, and start out by optimizing just the home page. (Many SEOs recommend purchasing a keyword-rich domain name; however, I've been optimizing sites successfully since 1995 without using them. A Perfectly Optimized Page: How To Do?) 2. Learn basic HTML. A lot of search engine optimization techniques involve editing the behind-the-scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren't. Minimally, you should be able to view the source code of any page and understand what it all means, as well as be able to slightly edit it as necessary. 3. Choose keyword phrases wisely. The phrases you think might be perfect for your site may not be what people are actually searching for. To find the optimal words for your site, use a research tool such as Wordtracker. Decide on two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as "travel" or "vacation" as they are rarely (if ever) indicative of what your site is really about. 4. Write approximately 200-250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to "read" keyword-rich copy on your pages so they can understand how to classify your site. Write the copy based on your keyword phrases, and not the other way around. Don't be afraid to use your phrases as many times as it makes sense to do so. The optimal number of instances will vary by search engine, the number of words on your page, and also by how well the copy actually reads to a person. Simply sticking keyword phrases at the top of the page or only in headlines probably won't cut it. (Purchase and read my "Nitty-gritty of Writing for the Search Engines" handbook for exact tips on how to do this.) 5. Create a killer Title tag. Title tags are critical because they're given a lot of weight with all of the search engines. You must put your keyword phrases into this tag and not waste space with extra words. Do not use the Title tag to display only your company name, or to simply say "Home Page." Think of this tag more as a "Title Keyword Tag" and create it accordingly. It should reflect exactly what your page is about, using the keyword phrases people might be using at a search engine to find your company. 6. Make sure your site is " Digital Marketing Trends." Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity. You can go out and request hundreds or thousands of links, but if your site sucks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information -- other sites will naturally link to it without your even asking. It's fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines. 7. Create meaty Meta tags. Meta tags have some value, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages, especially if the keyword phrase that was searched upon in the engine appears in your tag. The Meta Keyword tag isn't quite as important as the Meta Description tag. Contrary to what many people believe, what you place in the keyword tag will have very little (if any) bearing on what keywords your site is actually found under, and it's not given any consideration whatsoever by Google. Feel free to use this tag for technical synonyms or common misspellings if you want to, but do NOT obsess over it; it definitely won't make or break your rankings How to Get Traffic for Website 2019?. 8. Be careful when submitting to directories such as Yahoo, DMOZ, JoeAnt, Gimpsy and the like. Having directory listings are a key component to getting your site spidered and listed by Google and the other search engines. Therefore it's important to read each directory's FAQ and follow it precisely. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game. Be cognizant of the fact that you will be dealing with human editors, and always think about how you can make their job easier when it comes to listing your site. 9. Don't expect quick results. Getting high rankings takes time; there's no getting around that fact (even with paid-inclusion). Once your site is added to a search engine its rankings may start out low and then slowly work its way up the ladder. All search engines measure link popularity, and it takes time to really and truly become one of the most popular sites in your niche. Be patient and give your site time to mature. 10. Don't constantly "tweak" your site for better results. It's best not to make changes to your on-the-page optimization for at least three months after you optimize it. You certainly don't need to sit on your hands or twiddle your thumbs during this period, however. You should constantly work on adding new stuff to your site to make it better and better, plus you should always be on the lookout for other sites that might be interested in making your site available to their site visitors. If you've followed these tips and still can't find your site in the engines, the first place to "tweak" would be your page copy. If you added less than 250 words of visible text on your pages, this could be your culprit. Also, double-check your keyword density, and make sure that you only targeted two or three phrases per page. Read Blog: What is difference between White Hat SEO and Black Hat SEO Eventually, you'll see the fruits of your labor with many top-ten rankings in Google and the rest of the search engines!

Reference Image