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Video SEO: How to optimize your on-site clips for video marketing

Search engine optimization has changed severely over the past two years; today, the video is a crucial part of any SEO campaign. In the past, optimizing the content of a website's pages as well as obtaining as many backlinks were two things for. But now we have to focus on several aspects.


Search engine optimization has changed severely over the past two years; today, the video is a crucial part of any SEO campaign. In the past, optimizing the content of a website's pages as well as obtaining as many backlinks were two things for. But now we have to focus on several aspects. Video has become a very significant aspect of SEO. If you aren't currently utilizing it, here are the major reason why video is super vital for SEO Services.

Video is versatile as well as the engaging content format that not only offers us a real-life picture of what is going on; it's also simple to share across several platforms. Consumers like it because it's simple to entertaining as well as engaging, and marketers like it because it may offer a potentially enormous return on investment through several channels.

Video SEO is about making video content discoverable in the search engines of each of the major video platforms (YouTube, Google, Bing, Vimeo) as well as social channels (LinkedIn, Facebook, Twitter, Pinterest). There will be differences as well as nuances for each platform however there are broad steps and activities that may help optimize video across all.

Promote Discussions

The amount of comments as well as engagement a video obtains the better the ranking as well as chances of discoverability. It also grows session time significantly as well as this community engagement is a wonderful and often neglected video optimization method.


As always, the utilization of keywords aids identify words that match to the video you are looking for. Keywords should be added in the video title as well as the description.


This is a major step before you upload your video as well as optimize it, make sure that the file as well as the title of the video match and that every word is separated by a hyphen.

Submit a Video Sitemap

While Google's crawlers will find out videos on your site, you may enhance discovery of site-hosted videos by generating a video sitemap as well as submitting it to Google Search Console. Make a separate video sitemap, or insert video entries to an existing sitemap.

Optimize Video File Metadata

Just like common search results, titles and descriptions shows in video searches. While Google will search something to display if this information isn't provided, you'll drive more views as well as rank higher in results if this metadata is optimized.

Video titles As well as descriptions should:

  • Be compelling to encourage click-throughs.
  • Add keywords which match user intent.
  • Utilize meta descriptions that are 155 characters or less.
  • Titles that are 55 characters or less.
  • Be related and applicable to the content.

Additionally, Google shows a thumbnail for video results. Thumbnails are to videos as pictures are to blog post selecting the right thumbnail is crucial.

Entries in a video sitemap should include video title, play page URL, description, thumbnail, and raw video file URL, as well as must match the detail included on your site.

Related Articles

A website development undergoes several issues and one of them is the Canonical problem. It is another form of illegal activities and can bring down the traffic on your page. It appears primarily when the 301 redirects are misplaced. As a result, other URLs can access your site from different browsers. This is a major setback since it makes your site vulnerable. You lose the authority you have over your sites because the search engines can index your page differently in each browser. All these subtle technical glitches can make your content look duplicate and plagiarized. Therefore, one must remove canonical problems to make the site stronger.

Effects of Canonization on Your Website

Canonical troubles can hamper the site’s well-being. Being one of the technical issues that need a constant check, it is gaining momentum in recent times. This illegal activity is one of the reasons why most startup companies fail despite having the right requirements for a booming business. Canonization hampers your page in the following ways-

• It stops multiple URLs to appear on-site for the same content.

• It also hinders the link juice dilution process. That means the equity for the URLs is no longer maintained.

• Finally, it diverts search engines into choosing the original and unique content. As a result, the best URL no longer features in the SERPs.

In connection to the impact, it throws on your page, you must know about its implementation first. 301 redirects and link tags are the prime areas of the concern. Any misfunction in these departments can drastically affect your company’s business.

The search engines like Google will index each URL separately. As a consequence, the customers will not choose your page due to its poor performance. Since generating high conversion rates is necessary for profits, any glitch can miserably drop it down.

Prime Concerns

To resolve canonical issues, two areas must be kept in mind. One is the 301 Redirects and the other is Link Tag which is using Rel Canonical. The misfunctions of these commands and links can hamper the overall performance of the site/blog or pages. The developers fear the 301 Redirects the most. It has already plagued ample sites and affected digital business.

301 Redirects

It is a code or a chain of commands that comes from the server as a requested URL. Since it is a moved page response and is permanent, it plays an important function. The 301 Redirects passes the link juice to a separate location. Thereby, helping the bot procedure for the site visitor to find the page. This helps the online viewer to find the page easily while searching on the web.

The command can be implemented through the server or coded into the page format. The primary issue leading to canonization appears when these commands are misplaced. Problems appear when the htaccess files are written wrongly. The root directory stores the wrong information. Since the coding can take place in various languages, the situation further worsens.

Rel Canonical Embedded Link Tag

Website handlers often encounter troubles with the link tag. Though Google tried to resolve the problem through rel canonical, alas, it has done more harm than good. The tag has simplified the work for the search engine bots.

At the same time, it has allowed the wrong URLs to enter the internet platform. Which means the users will confuse themselves and can link with incorrect portals in the future. Since you cannot do anything about Rel Canonical, you have to depend on 301 commands.

Resolving Canonical Troubles

For eliminating the issues related to duplicate contents, you need to undergo thorough research about the server for your hosting site. Though tools are present for helping you, it is better to seek professional aid for security issues. Whatever path you decide to choose, make sure a few changes will take place.

1. The domain name along with the text at the header is changed.

2. The root directory must store the updated information. Make sure the prefix and the root domain is written carefully.

3. Finally, check the renamed domain portal twice. Refresh the page untill there are no cached pages left.

4. As a word of caution, the IIS files should not have wrong information.

Resolving the Issue using Windows Server

In case you host the site using Windows server, move to the All Programs section and navigate to Administrative Tools. Now, simply move to IIS button. Internet Information Services is the acronym for that. Check the domain and choose Properties option. Now, click on the tab Home Directory and choose the radial icon for redirecting the URL. Type the domain name and begin the process by pressing the OK.

Final Remarks

With technological advancements, the website issues are gaining prominence. Canonical troubles are one of the many. Hope this article and the solutions were helpful for you. Though this is just a quick fix, it is advisable to seek expert advice if necessary.

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