Maria Garner's Collections
Images and textual content has always been quite popular but now that is being slowly replaced by animated video content. At first, we saw the change occur through infographics but today is the era of animations as such content can be used across various online channels such as websites and social media platforms. However, the types and genres of animation are many so you have to first know the sort of message you want to convey. Once you know that better, selecting an animation type would become easier to pick. Whiteboard animations are becoming a popular form of animations and it is being widely used across several channels. The upsurge in whiteboard animation is also because whiteboard animation video services are becoming more and more common.
Here are the top 4 key benefits of using a whiteboard animation:
The purpose of an animated video is not limited to displaying your brand or business offerings to your audience instead it is far greater than that. The prime use of animation is to build your brand identity and allow your audience to perceive your brand as a unique and distinctive entity. The animation creation process of a whiteboard animation is not time-consuming but most importantly, it is cost effective compared to the rest of the animation forms and genres.
Brands tend to invest in 3D animations and live action videos but it makes them exceed their budget and at times, the outcome is not what they desired. Whiteboard animations are a feasible investment and if you happen to have a tight budget then a whiteboard animation is great for building your brand prospects.
Less Production Time
It is often seen that brands build their marketing strategies and campaigns from scratch and it is a very time-consuming process. A simpler approach is to rely on animated video content. The notion of research and analysis is isolated when you use a whiteboard animation. If you happen to be creating a 3D animation then it is bound to take a lot of production time and it would become arduous if you desire to make further changes in the 3D animation but a whiteboard animation can be easily customizable and personalized.
An explainer video is somewhat similar to whiteboard animated videos but it still takes more time to animated an explainer video. Whether your concern is your budget or you are currently bounded by a strict deadline, you can easily overcome it with an engaging whiteboard animation.
Appealing and Convincing
The one thing that makes a whiteboard animation visually striking is its simplicity. Since it does not take much time to produce such videos, you can convey your message or story in a few panels and still manage to make it look visually appealing. The key is to capture the attention of the viewer and leave a lasting impression on your mind. Since a whiteboard animation is highly simplistic, it is easier to remember and recall. Static visuals such as images and photos are still popular across many websites and social media platforms but with an animation, you can reach out to a greater audience at once.
If you intend to use a whiteboard animation on your website as a promotional video then it is an incredible idea too. The concern of every online business is to lower its bounce rate and for that reason, they tend to invest in various other marketing techniques but the most feasible approach is to rely on a whiteboard animation as it has the tendency to keep the viewer intrigued and that in turn would increase your user retention rate.
Being compelled towards the realm of animation, the main objective of using animated content is to stay engaged with your audience. A whiteboard animation is certainly visually appealing and it possesses the power to drive your audience to share it across their social media channels or websites in general. A highly detailed and carefully curated whiteboard animation can also receive a mass appeal from influencers and that would provide you with free publicity. Every brand wishes to acquire the tendency to go viral and it is possible with a whiteboard animation.
The qualities of a viral video are that it needs to provoke and enliven emotion. If the viewer is deeply moved by your video then it increases the possibilities of virality. Another essential factor is that your message needs to be unique and not overused, as only then it will strike interesting to your audience. Lastly, before coming up with a video concept, you have to know your audience and analyze what they would find to be visually interesting.
December 6, 2018
The domain of fashion illustration is extremely great but many people out there do not know that. The focus of fashion illustration is not solely bounded to human portraits as objects, jewelry and even anything related to the media is considered a part of it. It is a diverse field and if you begin to explore the realm of the fashion industry then you will be exposed to so many new features and details. The notion of drawing illustrations is becoming the norm now and those who think that they want a fashion illustration for themselves but do not know how to get on can always look for fashion illustrators for hire. Working with professional illustrators can allow you to know about the spectrum of this industry better and in turn, diversify your knowledge as well.
Here is what you need to know to draw illustrations that simply stick out:
Anatomy of the silhouette
The one thing that matters the most in a fashion illustration is the proportions of the silhouette you are drawing. Flaws in the anatomy a drawing are easily observable and correctly them consumes a lot of time. You have to practice thoroughly before you proceed to draw the actual illustration and with every stroke of line, analyze if you have kept the proportions anatomically accurate. Once you know how to master the shape and proportions of the illustration, you can easily add a clothing item and adjust it accordingly. The pose matters too and it varies on the kind of clothing your illustration figure is wearing.
Bring purpose to your illustration
Illustrations are generally static visuals but to make your fashion illustration stand out, you have to add a flair of style and persona to it. If it is like any other static visual then it would look to stagnant and boring to the viewer. Analyze what you want to draw first and who your audience then decides how much space you need on the canvas to make it look visually appealing. From the clothing items to the hair of the silhouette, every such little detail matters. If you are drawing a certain pose then it is important to display movement or the illustration would look unmoving.
Use space wisely
It is an art itself to utilize the space you have wisely. You could be drawing a scene of a park and with the extra details; your main design figure would lose its significance. A background that is cramped with too many details is never considered visually appealing so you have to smartly align the objects on a blank canvas and not necessarily consume any space that you see. Try to keep a minimalistic and simple background so that the attention of the viewer does not divert to the background but sticks to the core figure of your illustration.
Patterns in design
Patterns play a key role in clothing and there are several kinds of it. Some patterns have existed as popular trends throughout history and they are still prevailing. Since these patterns have existed for centuries, each of these also has a story to tell. If you master the notion of understanding patterns and understand how to use them in a certain illustration, the process of illustration creation will become easier for you.
When you look at an illustration, you build a perception about it and it is likely that your observation would not be similar to others and other people would have different views about it. That is why it is said that illustrations entirely depend upon perception and it varies from person to person. The viewer is the one that creates meaning for what he sees but if you are drawing a fashion illustration then it is better to use simplistic visuals and try not to complicate the design too much.
A certain style is more often used for the anatomy of fashion illustrations. Some tend to stick to sleek fashion figures while some illustrators experiment various design styles and merge them together. However, you have to create your illustration in such a manner that it brings the attention of the viewer to the exact element you want his focus to be. The anatomy of fashion illustration varies from the standard proportions and you have to chance those proportions into a design that enhances the average anatomy features that we see.
December 6, 2018