10 Tips for Web Design & Development That Drives More Sales
You may have great SEO service India and may get ample traffic to your business website. But, are you getting the required sales? If not, what could be this gap between traffic volume and conversion?
It is nothing but your website design. Yes, the web platform guarantees a majority of the success in conversion. Even if you hire the best SEO company, you cannot overlook this aspect, which can otherwise be very costly for your business. Surviving in this digital world needs a holistic approach to getting your business ready to compete in the market.
A user assesses the credibility of your website based on the following factors:
• Organic rank in the Search Engine Results Page (SERP)
• The security parameters - SSL certificate
• The web design
Here are the top 10 tips on web design and development that can boost sales as per any top web design company India:
Different colors have different effect on users. Many businesses have seen a considerable increase in the conversion after they made color changes to the Call-to-Action (CTA). You can also resort to generalised preferences to changing the color of your CTA based on the target audience.
Videos are a great way to engage the audience and deliver product- or service- related information to them. Videos often have an emotional or humour appeal to them, which is received positively by the target audience. Video backgrounds are hence popular as of 2019.
• Visibility of the Most Vital Information
If you were to use eye tracking heat map for your website, you would notice that ‘above the fold’ areas get the maximum attention. Users would generally avoid scrolling down to get more information. Hence, if you want to sell more, place those products or services highlighted in these ‘above the fold’ areas.
• Credibility Factor
Your target audience would love to see a few trust symbols such as the badges from consumer forums, testimonials, and reviews from previous customers. It enhances the perception of your business among the target audience. You need to establish this trust factor and build credibility for higher sales.
• Offers and Discounts
Do not deter from providing great deals and offers to your target audience. Everybody loves discounts and offers, especially when they are customised as birthday or anniversary offers. These must be adequately highlighted on your business for your audience to view it.
• Avoid Lengthy Forms
If you want your audience to register to that weekly newsletter, make sure you do not make it annoyingly long and time-consuming to fill. A two-step form is preferred over the long ones.
Chatbots are a great addition to a website. They are intelligent assistance, which can respond to the basic customer inquiries about any product or service that your business has to offer. Chatbots can enhance the user experience and therefore, help in increasing sales.
• White Space
Minimalistic designs are ruling 2019. Make sure that your website is clean and has enough white space to make the elements on your website look synchronised. Too much clutter can turn your visitors away.
Much like the design and white space, the navigation of your website should be clean and easy to understand. You need to pay attention to the menu navigation and the hierarchy of the information displayed on your website. These factors can positively influence the sales on your website. Imagine browsing through a website and being unable to find the solution you were looking for; the frustration that follows for having to navigate through 100s of pages is unaccounted for. Hence, make sure your visitors have a clear line of the path to follow and the most important product/service related information is available to them in minimum number of clicks.
• Social Elements
Your target audience will turn to their fellow colleagues or mates to inquire about the product or service they are about to purchase. This is to make sure that they are making the most informed and rational decision. They will look for knowledge of what the people surrounding them are doing and let the influence take over. Hence, do add social sharing buttons to your products or services. Let your audience share it with their peers for advice or alternatively recommend it to them.
It will be safe to conclude that web design is one of the top elements of the conversion funnel and we are very much certain that the above web design and development tips will help you drive more sales. If you are new to all these, irrespective of your niche or industry, you must hire a good web design company as this investment will surely give you more returns on your investment.