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How Online Food Delivery Organisations are ruling over the market

Increase in online food orders is forcing the leading online food delivery platforms to invest in Artificial Intelligence to understand customer behaviour and provide an outstanding customer experience.

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The online industry has grown very fast and so the food delivery Apps. The top leading online food ordering Apps like Zomato, Swiggy and Uber Eats have already became popular and know to everyone now. But still it’s a long way to cover.

The debate among restaurateurs and online food delivery organisations, for example, Swiggy and Zomato took a new turn, with an eatery affiliation addressing if the new businesses are making purchasers 'discount addicts.'

Profound discounts were among the issues talked about at the first taskforce meeting between the National Restaurant Association of India (NRAI) and online food delivery companies like Swiggy, Zomato, Foodpanda and Uber Eats.

"There is no uncertainty that the aggregators have made a stage to convey eateries closer to the client through the advantage of digitalisation, however is it making the clients 'rebate addicts' under the pretense of 'client is winning?' One can't offer at misfortune to pull in clients, misshape rivalry and make strength through capital dumping," NRAI president Rahul Singh said. Questions sent to Swiggy and Zomato stayed unanswered till press time.

The administration's FDI arrangement on web based business was likewise postponed at the gathering and the issue of whether any commercial center activities power over stock or offers special treatment to its own non-eatery private names and cloud kitchens was additionally talked about.

The gathering tended to the question among independent and chain eateries and the aggregators with respect to profound limits, information concealing and private names.

"As a relationship of independent and chain eateries, we have been drawn nearer by individuals with respect to out of line and prejudicial web-based pursued by web based business nourishment aggregators.

The eatery business comprises of lakhs of independent companies, for the most part kept running by little and family business visionaries and their interests should be remembered while seeing this issue," Singh included.

All the online food delivery organizations give lot of discount for adding value to the customer base. Nowadays, zomato referral code is used by zomato by which anyone who refers to their friends earn discounts on next food order. The same type of offer is given by swiggy known as swiggy referral code. These refer and earn programs are something which compels users to refer the app to their friends and relatives for getting discounts and in this way these companies add new customers to their base.

But it is not the right way in which it is happening. Recently, around 500 little to medium sized restaurants and other food organizations claimed "abuse of overwhelming position by online delivery App organizations including Swiggy, Zomato, Uber Eats and Food Panda," marking an online appeal routed to the Competition Commission of India (CCI) and the Prime Minister's Office (PMO) with this impact.

Blogger, Gadget Guru and a well experienced Digital Marketer. Keshav loves to review the new tech updates and Gadgets.


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Hello Mr Businessperson! What if I told you that I could reduce your sick leave by 20%? If we worked really hard maybe even 45% or even 55%?

15.4 million days were lost in the UK during 2017 to 2018 due to mental health alone. That makes up 57% of all work sick leave. Almost half (44%) of those 15.4 million days were due to workload. This data is compiled yearly by the UK’s Health and Safety Executive but is isn’t unique to the UK.

For decades the World Health Organisation has been monitoring death rates and the global trend is terrifying. Suicide is the biggest killer of men from their teenage formative years right into their 50s. Whilst the UK male suicide rate was at its lowest in 2017 (since 1981 when the UK’s Office for National Statistics started) it is still the biggest killer of men from their teens to the time they should get their bus pass. In 2017, 5,821 people ended their own lives. 4,382 (75.3%) of those were male.

The worst part? This isn’t news. It has been this way for decades. While we have all be shocked into action and the fight against medical issues like AIDS, TB and cancer, men have been killing themselves rather than live in a devolved country. A large proportion of this has a relation to work and as we discovered above, 44% is workload itself.

Since the recession of 2009, budgets in all businesses have been tightened. Sometimes processes simplified or corners cut. There are occasions where this isn’t a bad thing but sometimes removing unique services and products alienates your customers and your own staff. Making people redundant and then being surprise there is not enough people to handle your sales or service calls is embarrassing, farcical, damaging and, worryingly, not uncommon. Your customers big and small no longer regard you as a market leader – suddenly your higher prices are no longer ‘worth it’ because your service is now no better than the cheaper competitor. They think they have achieved the savings the business needs but it’s self-destructive and I’ve seen it first hand.

The businesses that have flourished in the last ten years are the ones who took a small pair of pruning shears to the ‘bush’ of their processes, services and staff and not the businesses who took a machete.

Businesses who support their staff see better sales and reliability. Happy staff do more for the business, in and out of work.

Mind, a leading mental health charity in the UK, run their own Workplace Index. Their report from 2017 showed that only 54% of staff, in an array of industries, felt their manager support their wellbeing and mental health.

Simple solutions such as offering occasional one-2-ones help focus your staff and support them. It also allows managements to see where the real issues are – the issues that actually affect your customers and your profits. Mind encourage companies to sign up to their pledge and join the battle. Big industry leaders such as Heineken and JaguarLandRover have been on board for years. Suicide is preventable. A short conversation, an occasional check-in with someone who may be struggling to cope can go a long way, and might even help save a life.

In 2015, I suffered workplace discrimination. I tried to end my own life. It has taken years to recover. It was embarrassing for the management and the brand involved as well as costly due to the legal action that followed. If you want talented staff doing their best and the sales and profits that match, you have to offer the right service to your staff. The alternative is either the staff burnout, which in my example is costly, or the staff go to your competitors.

It’s finally business savvy to care about the wellbeing of your staff.



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Nineteen years ago, Barry and I were having a difficult time in our marriage. We were having increasing trouble being in harmony. We were both becoming discouraged and beginning to feel that it might be easier and better for both of us if we just separated. Our first child, Rami, was two years old at the time and we were feeling that it would also be better for her if we lived separately. We came very close to ending our relationship, yet we had never asked ourselves from the deepest place of our being, “Why am I in this relationship?” So we both began to ask in prayer and meditation. In a beautiful moment our intuitive wisdom came to both of us. We are in the relationship as part of our service. Learning to deeply love one another and be in harmony is our service to the world. Previously, we had had a vision of someday writing and doing workshops together. We saw that the current inharmony and difficulty in relating was all in preparation for our service. Once we found this important why that resonated in both of our hearts, we felt the power to bring our relationship into a place of harmony and love.

We have not sunk to such a low place in our relationship again. When we begin to even sink a little bit, we both go to the place of “Why are we here together?” and the answer allows us to go even deeper into our love and understanding of one another. Learning to love, honor and respect each other completely is a gift we are giving to the world. This is our service and the compelling Why that keeps us together.

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