facebook Simple Ways To Increase Customer Value - Vigyaa

Delete Collection?

Are you sure you want to delete this collection permanently?


Delete Collection?

Are you sure you want to delete this collection permanently?

Everyone has a Story to Tell and an Experience to Share!

Let’s Start Writing


Simple Ways To Increase Customer Value

There are various ways that you can improve your marketing and sales funnels that will encourage your existing customers to buy more from you. After all, keeping your current clients is a lot cheaper than getting new ones! Read on to find out more.

If you want to make more money for your , it might be a good idea to look at your sales and marketing methods, and concentrate on increasing customer value, instead of reducing your prices or going after new customers.


There are various ways that you can improve your marketing and sales funnels that will encourage your existing customers to buy more from you. After all, keeping your current clients is a lot cheaper than getting new ones! Read on to find out more.

1] Check your sales funnel

The first thing you need to check is whether or not your sales funnel is working as effectively for your existing customers as it is for new ones. It is not enough to just establish relationships with your potential clients; you also have to maintain them.

You have to ensure that you are engaging with your customers through your marketing funnels, instead of just trying to sell them. Remember that reciprocity and a good relationship are worth more than a professional sales pitch in many cases.

Some good customer relationship management software, such as , can help you to analyze data to see what is working and what isn't so that you can amend your funnel accordingly.

Even now, many people still will not trust a website until they have read reviews on social media, Google, and review sites such as TrustPilot . Encourage your customers to leave reviews, and display testimonials on your social media and your website.

This will help you gain trust and will increase the likelihood of further purchases. If someone leaves a negative review - and it does happen once in a while, even to the best of businesses - keep it there but respond as soon as possible in a professional way, detailing how you have or intend to put things right.

Sometimes how you are seen to be dealing with any issues is just as important, and your customers will respect you more for being honest.

3] Add surveys and questionnaires

It is essential that you get to know your market and show that you care about the people who engage with your business. You can add surveys and questionnaires in your sales funnel, so you can show that you care about what your customers need as individuals and that they are not just another number.

If you can encourage people to engage with your brand, they are much more likely to remember you next time they need the service or product that you are offering.

4] Think about what makes you unique

From the very beginning, you need to develop your brand image and identity. After all, even in the most niche of markets, there is bound to several other companies selling the same things as you.

By finding your unique voice and sending out marketing and messaging, which is consistent with your brand, you will develop a recognizable identity that your customers can connect with.

5] Upsell where possible

One of the most straightforward ways of increasing the amount of money your customers spend with you is by implementing upsell offers. If you already have a product or service, think about a way you can add value and get people to spend more.

As an example, if you are selling electronics, you can add an extended warranty scheme. If you own a computer shop, you can offer ongoing technical support for a monthly fee and create a residual income. If you are selling children's toys, see if they need batteries to go with them.

6] Exclusive customer offers

As we mentioned above, building customer loyalty is incredibly important , and one of the best ways you can do this is by bringing in a membership program, discounts, or loyalty scheme. Think about rewarding early adopters and lock them into a low price, even if you are going to raise your fees later on.

Perhaps they can have a stamp card or loyalty card, so that every six purchases or so, they get a free product. Reward their loyalty, and they will come back.

7] Treat your customers with respect

It goes without saying that the most important thing of all is treating your customers with respect. This will have a huge impact on how much they spend, and, if you make them feel valued and supported, they will come back for more and recommend you to their families and friends. Show your appreciation all the way and treat your smallest customer as if they were the biggest.

kina patel has done Masters in Computer Science from University of Mumbai, India. He is a passionate blogger, technology lover, plays chess, innovative, likes t



Related Articles
Overall, these invitation boxes have a large variety of roles that they paly inn making your invite seem more special. We will be looking at these aspects later on. But first, we must know what we are talking about. We have all seen these boxes at least once in our lives. They are the basic requirement for any event invite. Let’s have a look at what these invitation boxes are. What Are These Boxes? The invite that we receive is packaged in a box that helps it to look grander and more effective. These boxes are made of cardboard that has been designed in the most attractive and eye-catching manner. These boxes are often decorated. That is because the invitation box is the first thing that the receiver will see. And that is why they must look their best. These boxes will determine the way that the receiver views the invitation. A well-designed box will convey the impression that the event is special as well. And more importantly, when you are inviting someone, you have to make sure that they feel valued and appreciated. That is why you have to make an effort to appeal to them. Invitation packaging will help you to do that. You have to have the best boxes to make sure that people feel valued and special after receiving them. Now that we know what the basic role of invitation packaging is, we can have a look at the importance of these boxes in detail as well. Why Use These Boxes? Many factors lead us to use invitation packaging. We have made a list of some of the most major aspects of thee boxes and the role that they play in making your invitation look better and create a better impression on the people that you invite. The Protection Of The Invitation We talked about how these boxes are sued to make the best impression on people. But there is another very effective role in the invitation packaging. These boxes are made of cardboard that serves as the perfect form of packaging for these boxes. The invite is written on paper usually, and that is why it at risk of getting damaged. These boxes have a stable design and a strong structure. These boxes can be used to protect the invite from any harm. The box will not allow the invite to get folded, torn, or damaged in any other way. Also, invitation packaging has a lidded structure. That will prevent any action of moisture from destroying the paper or the printing. These boxes will make sure that the invite reaches you in the best condition and is as beautiful as possible. They Enhance The Appearance The main role of any display box is to make sure that the product looks even more special. We have talked about how you need to make sure that the visual impact of these boxes is as great as possible. That can be achieved if you have the most attractive display boxes. There are many ways in which these boxes can be made attractive. You can easily have them, custom-designed, as they are made of cardboard. That will allow you to make the boxes according to the design that you have in mind. It will also allow making sure that the boxes are well made and are as unique as possible. That is the only way you can make the display boxes stand out and set the importance of the invite itself. If you are using these boxes, you will have to make sure that they are cut, folded, printed, and designed in the best possible way. If you can do that, the invite display boxes will make your invite even more compelling. And we also talked about how the boxes will make the invitee feel special. This is the only way to make sure that it happens in the most effective way possible. These are the two main reasons why we see the display boxes for any event being given so much importance. These boxes will help you to make sure that the invite reflects quality and standards, making a much better impact on the people.

Reference Image