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5 Alternatives To SEO For Boosting Your Website Traffic

For most companies, search engines are the main source of web traffic. However, there are other ways in which people can stumble across your website too. Here are just a few alternatives to SEO that could help to encourage some extra visitors.

Website-traffic

For most companies, search engines are the main source of web traffic. However, there are other ways in which people can stumble across your website too. Here are just a few alternatives to SEO that could help to encourage some extra visitors.

Alternatives To SEO For Boosting Traffic On Your Website

PPC (Pay Per Click) advertising is a common way for businesses to build brand exposure and generate extra web traffic. You can set these adverts up to lead directly to your website - you then pay for them to display until a certain number of people have clicked on them.

Google Adwords is the most popular PPC platform and you can hire an AdWords agency to help launch a successful ad campaign. PPC advertising can also be done via Facebook advertising (who own and Instagram ads ) and Microsoft advertising (who own Bing and Yahoo ads).

Sharing links to your website's content on social media can also encourage visitors. Facebook, Twitter and LinkedIn are some of the biggest sites for sharing such content. Setting up pages on all of these platforms is free, although you can pay to promote posts.

You should also try to encourage other social media users to share your content (you could agree to cross-promote with another local business, sharing a link to their web content in exchange that they do the same for you).

Email marketing can also generate website visitors. Using emails sent to targeted people, you can encourage recipients to click on links leading to your site.

Setting up a mailing list can help you to build up a loyal following of people interested in your content - you can encourage people to sign up to this mailing list with a pop-up on your site.

4] Business directories

There are also business directories out there such as , which can also provide traffic to your website. You can create ads on these sites for free and use them to provide a link to your website.

Review sites such as TrustPilot can also be a valuable source of traffic - many consumers now use these sites to research a company's reputation, from which they may then want to visit your site.

You can also attract web traffic by printing your website address onto various forms of physical media such as business cards, flyers, signage and even your company vehicle.

QR codes are a particularly novel way of attracting visitors - these are printed codes that when scanned with a smartphone camera take the user to your website. You can generate online for free.

kina patel has done Masters in Computer Science from University of Mumbai, India. He is a passionate blogger, technology lover, plays chess, innovative, likes t

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It is clear that a website is important to any online business to increase revenue, brand awareness, and audience reach. However, you must take note that running an impressive online site is way more elaborate than simply focussing on its total design. A website marketing specialist would let you know that you need to focus on other important aspects like the content, social media authority, overall search rankings, loading speed, and more.

If these seem foreign to you, it isn't a terrible idea to acquire help from a professional search marketing company. They're staffed with people who are well-versed with tested and proven tactics to make your online site stand out among the competition. If you're still not convinced, listed below are a few of the most common methods they use to boost your entire digital marketing campaign and improve your online site even more.

SEO Advice

An ideal website marketing plan starts with assessing your online site's condition or status. By examining its weaknesses and possible areas of improvement, it will be easier to create a good plan and determine which strategies to employ. Your search marketing company can have a closer look at your online site's performance in terms of search engine rankings. They will analyse the aspects of your online site that might be stopping you in getting a high ranking and having a functional website. Through these assessments, they can share important suggestions for boosting your website traffic and converting that into sales.

On-Page Optimisation

A fantastic method to begin optimising an online site is by concentrating on on-page aspects like photos, meta descriptions, title tags and more. On-page optimisation refers to actions that can be done within the online site to boost its rankings in the search engines. More often than not, it also involves producing pertinent and SEO-friendly content, utilising internal links, increasing loading speed, and creating efficient source codes.

Off-Page Optimisation

Off-page optimisation indicates the activities outside of your online site. Providers of search marketing services are also well-versed to this approach, and they possess the abilities and tools to conduct various off-page optimisation work. This consists of utilising anchor texts in your content, building backlinks, and ensuring that your NAP (name, address, and phone) citation details are consistent across the Internet.

Social Media Strategy

Because an increasing number of individuals are utilising different social media websites to acquire the products and services they require, you should also concentrate on incorporating social media work into your digital marketing strategy. You must be aware of the most used platforms by your target market, create business social media profiles, and then post engaging content. These would consume a lot of energy and time, but you will be glad to know that those who offer search marketing services can also help you out with this kind of work. By availing of their services, you can be certain to have better rankings and stronger online reputation at the same time.

These are just some of the highly efficient tactics that are involved in website marketing. By executing these onto your website with the assistance of specialists, you can ensure that your profits and traffic can become much better.

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