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Types of Logos and Why You Should Know Them!

Every marketer and business owner knows well how logos impact a business’s growth and identity. Selecting the right logo design takes a lot of insight of both market and design industry. But as they say, knowledge is power.

It really is when it comes to designing a logo. To have an idea about which design will work for your business, you must understand what a design must have to be effective.

A good logo is the one that is good at communicating the business values, is attractive and engaging, and visually appealing as well. Logos are the cover page of your brand’s book as all marketing platforms from printing and television, to digital marketing require a company to represent themselves with logos to have distinctive identity in the sea of competitors.

Whether you are a brand manager, a business owner, or a logo designer, knowing the basics of the logo designing is important for you in order to design the logo as well as to judge or approve a logo design. You can have some basic knowledge of a logo by going through our blogs. Let’s start with the basic aspect of logos, that is, the types of the logos!

Types of the Logos that are Trending!

There are various types of logos that businesses have been using since the beginning of the logo industry. This article is going to cover a few famous and effective types of logos that have been trending since last few decades. Examples will be added with each type to clarify the description. Hope it will help you begin the journey of knowing more about logos.

Wordmark Logo Design

Wordmark logos are one of the simplest types of the logos where the company uses its brand name to establish its identity. This type of logo is also called monogram logo. There is graphic element in the logo and it wholly relies on typography, fonts, and the text. These logos are simple and speak for themselves as they are the name of the brand. Wordmark logos sometimes include the service type of the business as well. If your brand name is capable of conveying your brand’s message and tells the functionality or service of the brand as well, you can consider having a wordmark logo. Google is a really good example of wordmark logo.

Lettermark Logo Design

Lettermark logo designs are the ones that use letters in the logo designs. This type of logo uses initials of the brand name to create the logo design. Like wordmark designs, this type is also based on typography, font, and the text. This type is made by using the first few letters of the brand name sometimes. FedEx, for instance, uses first few letters of the words in its brand’s name. This type of logo is very effective for creating designs for brands who have a big brand name and they want to shorten it in the logo. CNN, KFC, and BBC are a few good examples of lettermark logos.

Brandmark Logo Design

Brandmarks are basically small pictorial entities used as logo marks. This type is also called symbolic logo design. Apple’s logo is a vivid example of this type of logo. This type of logo design is on a rise these days as brands are choosing to use small images to represent themselves for effective results. This is because images are good at exhibiting concepts to the audience, catch the eyes, and attract the attention more strongly. Brandmark designs involve creativity as the designer has to represent a brand by metaphorical image that will make the viewer realize the brand as a certain persona. 

Animated Logo Designs

This is the latest trend in logo design and said to be very effective. This type of logos are cool, easy to remember, charming, and eye-catching. Animated logo designs include an animated character or element in it and used on digital platforms including websites and social media. You can create and use cartoon characters to personify your brand with animated logos. There are a number of good cartoon logo maker available online with which you can design good animated logos. 

Iconic Logo Design

Iconic logo design are the designs that include both a text or a monogram and an icon or image. These logos are also called combination logos as they combine wordmark logos and brandmark logos. There are various styles that are used in iconic logo designs. Sometimes the monograms and images are closely attached while sometimes both appear separately in the design. This designs is used for making brand names more memorable by linking them with an effective visual element. Also, such logos can be reduced to just the brand name or the logo symbol according to the need of different marketing platforms.

Related Articles

The domain of fashion illustration is extremely great but many people out there do not know that. The focus of fashion illustration is not solely bounded to human portraits as objects, jewelry and even anything related to the media is considered a part of it. It is a diverse field and if you begin to explore the realm of the fashion industry then you will be exposed to so many new features and details. The notion of drawing illustrations is becoming the norm now and those who think that they want a fashion illustration for themselves but do not know how to get on can always look for fashion illustrators for hire. Working with professional illustrators can allow you to know about the spectrum of this industry better and in turn, diversify your knowledge as well.

Here is what you need to know to draw illustrations that simply stick out:

Anatomy of the silhouette

The one thing that matters the most in a fashion illustration is the proportions of the silhouette you are drawing. Flaws in the anatomy a drawing are easily observable and correctly them consumes a lot of time. You have to practice thoroughly before you proceed to draw the actual illustration and with every stroke of line, analyze if you have kept the proportions anatomically accurate. Once you know how to master the shape and proportions of the illustration, you can easily add a clothing item and adjust it accordingly. The pose matters too and it varies on the kind of clothing your illustration figure is wearing.

Bring purpose to your illustration

Illustrations are generally static visuals but to make your fashion illustration stand out, you have to add a flair of style and persona to it. If it is like any other static visual then it would look to stagnant and boring to the viewer. Analyze what you want to draw first and who your audience then decides how much space you need on the canvas to make it look visually appealing. From the clothing items to the hair of the silhouette, every such little detail matters. If you are drawing a certain pose then it is important to display movement or the illustration would look unmoving.

Use space wisely

It is an art itself to utilize the space you have wisely. You could be drawing a scene of a park and with the extra details; your main design figure would lose its significance. A background that is cramped with too many details is never considered visually appealing so you have to smartly align the objects on a blank canvas and not necessarily consume any space that you see. Try to keep a minimalistic and simple background so that the attention of the viewer does not divert to the background but sticks to the core figure of your illustration.

Patterns in design

Patterns play a key role in clothing and there are several kinds of it. Some patterns have existed as popular trends throughout history and they are still prevailing. Since these patterns have existed for centuries, each of these also has a story to tell. If you master the notion of understanding patterns and understand how to use them in a certain illustration, the process of illustration creation will become easier for you.

Perception varies

When you look at an illustration, you build a perception about it and it is likely that your observation would not be similar to others and other people would have different views about it. That is why it is said that illustrations entirely depend upon perception and it varies from person to person. The viewer is the one that creates meaning for what he sees but if you are drawing a fashion illustration then it is better to use simplistic visuals and try not to complicate the design too much.

Design optimization

A certain style is more often used for the anatomy of fashion illustrations. Some tend to stick to sleek fashion figures while some illustrators experiment various design styles and merge them together. However, you have to create your illustration in such a manner that it brings the attention of the viewer to the exact element you want his focus to be. The anatomy of fashion illustration varies from the standard proportions and you have to chance those proportions into a design that enhances the average anatomy features that we see. 

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