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The latest trend in the field of marketing

Marketing is not just a word but it is an important part of the business that is filled with a number of concepts and the constantly changing methods.

Marketing is not just a word but it is an important part of the business that is filled with a number of concepts and the constantly changing methods. Marketing has never been the same the changes in the marketing could be clearly seen with the fact that from traditional it has now been shifted to digital and this has made a number of new trends to be presented in the market. Here we have listed a few latest trends of the marketing that is highly applicable to the current needs of clients.

1. Having a social media appearance

Social media has become the most used platform in recent times and people have been using it for multiple purposes. The reach, accessibility and the networking ability of the social media platform were recognized by the marketers and then it was considered to be a platform that was fit for marketing. This is recently in the top marketing trends and this has made all the companies consider having a social media appearance to having excellent marketing results for their organization.

2. Influencer marketing

There are people who have more power and expertise in influencing the thoughts of the people. These individuals have the power to pursue the thinking and behavior of other and this was thus considered another way through which the marketing could be done and this was named as influencer marketing where organizations marketed their products through the best of the abilities of these influencers.

3. 3d animation

The animation was proposed as a recent technique in the field of graphics yet people with innovative minds made it be used for marketing as well. This was able to add the innovation and detailing to be done to any of the techniques of the marketing and the marketing ads especially. 3d animation services in the recent days is hired in order to make the contemplations on getting the professional animation in order to use it for marketing as well as making it be used for the details and depth to be communicated to the potential and target customers.

4. Interactive content

Content has become the most important element of marketing in recent times and it is said that anything without content in recent times would be considered as worthless. But using the content interactively is said to be an art and is one of the trends that are currently in the market. Interactive content is used to make the indulgence of the customers as well as extracting the thoughts of the customers to be used for the better processes and operations in the organization.

5. Sampling

People now have a tendency to get the brands that satisfy them and this could be only done once they have used it and thus companies and organization in their marketing consider sampling to attract the customers towards the brand by making them experience the brand or product in actual and then making them decide the best product for them. This increases the costs of the marketing for the organization yet it makes them able to catch the attention of the potential customers more appropriately.

6. Word of mouth marketing

Letting your customers or other people talk for you is yet another great marketing technique that you can rely on. However, in recent times, it is planned and the people talk about your brand making it be marketed in front of your potential customers. This is said to be word of mouth marketing and this could be yet another great technique for the marketing of your brand in recent times.

Billboards and print media was in fashion once and now you see it has been wiped off with other techniques. These 6 things are in the latest trends in the current times and I am sure that these will help you out in marketing your product or brand effectively but one thing to mention here is that you must keep a room for the change while planning your long-term marketing techniques cause change is the only thing that is constant in the marketing field.

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Images and textual content has always been quite popular but now that is being slowly replaced by animated video content. At first, we saw the change occur through infographics but today is the era of animations as such content can be used across various online channels such as websites and social media platforms. However, the types and genres of animation are many so you have to first know the sort of message you want to convey. Once you know that better, selecting an animation type would become easier to pick. Whiteboard animations are becoming a popular form of animations and it is being widely used across several channels. The upsurge in whiteboard animation is also because whiteboard animation video services are becoming more and more common.

Here are the top 4 key benefits of using a whiteboard animation:

Cost Effective

The purpose of an animated video is not limited to displaying your brand or business offerings to your audience instead it is far greater than that. The prime use of animation is to build your brand identity and allow your audience to perceive your brand as a unique and distinctive entity. The animation creation process of a whiteboard animation is not time-consuming but most importantly, it is cost effective compared to the rest of the animation forms and genres.

Brands tend to invest in 3D animations and live action videos but it makes them exceed their budget and at times, the outcome is not what they desired. Whiteboard animations are a feasible investment and if you happen to have a tight budget then a whiteboard animation is great for building your brand prospects.

Less Production Time

It is often seen that brands build their marketing strategies and campaigns from scratch and it is a very time-consuming process. A simpler approach is to rely on animated video content. The notion of research and analysis is isolated when you use a whiteboard animation. If you happen to be creating a 3D animation then it is bound to take a lot of production time and it would become arduous if you desire to make further changes in the 3D animation but a whiteboard animation can be easily customizable and personalized.

An explainer video is somewhat similar to whiteboard animated videos but it still takes more time to animated an explainer video. Whether your concern is your budget or you are currently bounded by a strict deadline, you can easily overcome it with an engaging whiteboard animation.

Appealing and Convincing

The one thing that makes a whiteboard animation visually striking is its simplicity. Since it does not take much time to produce such videos, you can convey your message or story in a few panels and still manage to make it look visually appealing. The key is to capture the attention of the viewer and leave a lasting impression on your mind. Since a whiteboard animation is highly simplistic, it is easier to remember and recall. Static visuals such as images and photos are still popular across many websites and social media platforms but with an animation, you can reach out to a greater audience at once.

If you intend to use a whiteboard animation on your website as a promotional video then it is an incredible idea too. The concern of every online business is to lower its bounce rate and for that reason, they tend to invest in various other marketing techniques but the most feasible approach is to rely on a whiteboard animation as it has the tendency to keep the viewer intrigued and that in turn would increase your user retention rate.

Going Viral

Being compelled towards the realm of animation, the main objective of using animated content is to stay engaged with your audience. A whiteboard animation is certainly visually appealing and it possesses the power to drive your audience to share it across their social media channels or websites in general. A highly detailed and carefully curated whiteboard animation can also receive a mass appeal from influencers and that would provide you with free publicity. Every brand wishes to acquire the tendency to go viral and it is possible with a whiteboard animation.

The qualities of a viral video are that it needs to provoke and enliven emotion. If the viewer is deeply moved by your video then it increases the possibilities of virality. Another essential factor is that your message needs to be unique and not overused, as only then it will strike interesting to your audience. Lastly, before coming up with a video concept, you have to know your audience and analyze what they would find to be visually interesting.  

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