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How to Increase Your Site Traffic from Google

if you intend to increase the volume of traffic to your site from Google,then below mentioned are a few of the important tips that you need to follow.

All of the business websites want a significant volume of traffic to come to their websites. This is not only beneficial for the generation of potential leads but also is quite effective for the enhancement of the credibility of the businesses.

There are two things which digital marketing takes care of at its best. So, if you intend to increase the volume of traffic to your site from Google, then below mentioned are a few of the important tips that you need to follow.

Important Tips to Increase Your Site Traffic

1) A Good Foundation is Necessary

A very poor structure of a website and the overall information architecture can loom as a great threat to even the best SEO campaigns thereby reducing the flow of traffic. Now, at this point in time, if your business website gets difficult for the users to navigate and Google to crawl then it is quite obvious that the rankings of your site are going to suffer. Thus, it is of immense importance, to begin with, a solid foundation. Moreover, you should be thinking about usability first which is basically the pathway to success.

2) Go for a Technical SEO Audit

Performing a technical SEO audit of your website can play a vital role in increasing your site traffic form Google. It has been found that the Google algorithm incorporates several of signals along with machine learning for the determination of search rankings. Thus, performing an SEO audit gives you an exact idea of your website and steps can be taken accordingly to increase the search rankings. Sticking to the basics of SEO services would be helpful in this regard.

3) Removal of Duplicate Content

Duplicate and similar contents are many times related to several technical issues. The most common in this regard is the multiple versions of the same page. So, it becomes extremely important to fix all of the duplicate content that exists on your website.

4) Optimizing for Mobile is Necessary

For effective digital marketing services, you need to make your website mobile-friendly. Google has already rolled out the mobile-first index, each of the websites needs to clear the mobile-friendly test. Thus, it is quite essential to optimize your website for mobile-friendliness. If you wish to avoid a mobile ranking meltdown, you should necessarily be doubling down on mobile tasks as well as performance. For the tasks, you need to think about what the users want to do on your website when to visit it. All of the tasks they need to perform should be smooth and without any kind of interruptions or difficulties even at the time of multitasking. Make sure that all of the tasks can be accomplished by the users effortlessly on your mobile-friendly site. In addition to this, it is to be made sure that the performance of the website is smooth.

5) Optimizing for Speed

The next tip to keep in mind is to optimize the speed of your website. It is extremely important to continuously monitor the speed of your website for both mobiles as well as desktop. It is recommended to keep on improving the speed of your website which would prove to be quite beneficial in increasing your site traffic from Google. Here are the three important things that you need to check for the speed optimization process.

First of all, you need to check the image file size. Here you need to use the image editing program before uploading so that you are able to further optimize the image with the help of image compression as well as optimizer tool. Secondly, you need to check the browser cache. At the time when a web browser loads a page, a number of other resources load as well. Browser caching stores these resources locally on the computer of the user. So, in this way, when the user goes to a different page, the resources need not be loaded again which enhances speed. Thirdly, you need to take care of script handling. Before the loading of innumerable CSS and JS files for improving your website, you need to ensure that you actually need those extra augmentations since they slow down the speed of the website. So, it would be ideal to minify the files by stripping comments or merge a number of scrips into a single file if possible.

6) Working on the Links

Internal as well as external links have a significant impact on the ranking of the website. So, it is necessary to work on the links. First of all, all of the broken links are required to be fixed. Then it is needed to check that there is no exact match with the anchor text and ultimately get notice of the mentions of your business website by setting a Google alert. This helps in keeping a track of brand mentions throughout the web.

After all of these tips are followed, go for an on-page optimization which is quite vital for a successful digital marketing campaign thereby increasing your site traffic from Google. 

Related Articles

SEO or Search Engine Optimization is the method of improvising the content on a website by including keywords, text, images, etc. Search engines like Google and Bing provide a ranking for every website. These rankings can be improved with the help of SEO techniques and strategies — these help in improving the quality of traffic inflow and also volume on a website. The better the quantity and quality, the higher are the chances of a website getting a higher ranking on a search engine. 

Today, SEO services in Bangalore see a rise in demand because of the number of business start-ups that are looking to make the most of these. If you are looking for a growth boost in your business, here are some of the SEO techniques that can work best.


Keyword Research

While using SEO techniques, it is best to ensure that blog posts are thoroughly researched and strategically designed. These can be focused on keywords. Keywords are the terms that are used by internet users to search on Google or other search engines. Always try and focus on enhancing the content quality along with using the keyword. Users are always on the lookout for quality content and answers that exactly address their queries. The quality of the content will also determine the footfall and eventually, the website ranking on search engines. 

Engage Users

The content on a web page can fetch higher rankings for your website; however, what matters is the constant consumer engagement. People are looking to give suggestions, recommendations and value those businesses that implement their ideas and recognize the user’s worth. If your business is looking to stand out from the rest, it has to act upon such user interactions and get more loyalty from the users. 

A prominent SEO company in Bangalore suggests that businesses should constantly focus on regular social media interactions. It allows them towards taking quick action upon any feedback and quick revert on any queries from consumers. This way, there are more chances of ensuring loyalty from existing customers and attracting a new customer base.

Technical Aspects

Not every business is well-versed with SEO and the various strategies that surround it. A business based in Bangalore, for example, can hire SEO company in Bangalore to understand the technical aspects and make the most of SEO strategies. Whether it is the website architecture or the overall design element, a business has to focus on all the minute aspects to ensure that it can offer enhanced user experience. It can help in generating more traffic on the website and getting higher search engine ranking. A business should focus on standing out from the rest of the competition by allowing a website to easily integrate into an app and have a mobile-friendly version of the website.

Promotion of content, email campaigns, social media presence, research, and experimentation are constant necessities for a business to gain maximum benefits from SEO strategies. Ensuring continued efforts is as important as establishing a good online presence. SEO services in Bangalore are considered to be one of the best because of their wide exposure and experience. Hiring such services can only prove beneficial for every business in the long run.

Anyone can become an e-book publisher. And when I say anyone, I mean literally anyone at all. It’s really much easier than you think. Mostly, what stops us from writing is our lack of confidence in our own work, our lack of knowledge, not knowing where to start from, our lack of skill and grip on the language, not knowing who our audience is, not knowing how much you’ll charge for it, not knowing what to write about and not knowing about how you’ll promote and sell your work/e-book. There might be other reasons, to each his/her own, but these are the most common reasons I could find.

If you’re having thoughts like the ones mentioned above then this actually means that you’ll be able to publish the e-book because in order to first solve the problem, first one must identify the problem and you’ve already done with that. This, believe it or not, is actually a positive sign. You’ve already started the thought process and all you need to do now is to organize it and deal with these thoughts one by one.

After reading up and doing a little research, I’ve basically come up with three very simple steps that, if followed, can help anyone to publish their own e-book. All you need to do is break down this, obviously huge task, into three simple steps and you’ll see how easy publishing an e-book can become even for someone who has never published any content before.

Step 1

Planning: This is the first and most important step. In this step, you’re going to plan and create your content. This is where you’ll decide what you’ll write about, who your audience is and whether you’ll write it yourself or hire ghost writers to write it for you. Not having the required writing skills might not actually be your biggest setback. As mentioned above, you can hire ghost writers to write the content/e-book for you.

If you’re writing yourself then you’ll need to think about the title very carefully, making sure it’s very attractive and captures the attention of your audience. You’ll also have to be very careful about the topic that you’ve chosen. On the other hand, if you’ll hire someone to write it for you then it’s not something you should be worried about yourself. You can simply have the ghost writer do all this for you. You can, however, give the writer your input on what you’re looking for if not in detail then at least a vague idea.

Step 2

Writing & Publishing: Now, in this step, you need to do the actual writing. Again, if you’re writing it yourself then you need to follow some guidelines, a set of instructions, which varies from website to website. Different websites have different guidelines on different things such as formats, promotions and placing images and etc. If you have a little bit of common sense, can read, understand and follow instructions then it’s not something that’s very hard to do. In other words, it’s not rocket science. Anyone can easily do it, provided they pay attention to the guidelines given by the website where you’ve decided to publish the book.

However, if you’re not writing the e-book yourself and have hired a ghostwriter than it’s not something that you need to worry about. This is something the writer has to be careful about and if you’re paying someone to do it then it’s simply their responsibility and not yours.

I would advise you to read the final product and give feedback to the ghostwriter you’ve hired and made changes that you think might make the final product better but even if you don’t than it’s probably alright, that is if it’s written by a professional writer only. It’s better to check the final product before it gets published because once it is out there than it would be a matter of your reputation and you wouldn’t want to spoil it.

Step 3

Selling: Now, this is the final step. This is where you’ll actually be selling your e-book, using the website you’ve chosen for publishing, in the previous step. You need to remember that for selling something, you first need to make your target market awareness about the existence of your product. You can’t possibly sell anything unless people you want to sell it to know about the product.

To market your e-book you can use e-mail marketing, you can use social media sites where you can either have blogs written about it or have some paid advertising done. In any case, your target is to make your audience aware of your product’s existence.

Once your target market knows about the existence of your product/e-book then all you need to do is sit back, relax and watch the magic happen. 

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