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HMXME — Are People Finally Reclaiming Fashion?

Has haute couture finally come to be ruled by the masses, instead of the masses being ruled by haute couture?



Designer collaborations on the high street started a long time ago — December 2004 to be precise. That’s when H&M released the collection they’d made with Karl Lagerfeldt. Personally, I still have some items from Sonia Rykiel’s collection with them in 2009. This year H&M teamed up with Moschino, which was featured in British Vogue. And just recently Halpern x Top Shop made waves with their glittery glam collection.

What’s currently trending on Instagram, though, is #HMXME. At a time when “haute couture” is changing, people are starting to reclaim their own sense of style. Seasons are no longer seasons. Ready to wear is a thing. The aforementioned high street collabs are happening. Female and male fashion is merging. You’re almost as likely being featured in Vogue by wearing cool clothes on the street during Fashion Week as you are if you’re a model. Companies like Vetements are protesting against the system (but still using it to their advantage to sell clothes for insane amounts of money). People are starting to wake up to the fact that sometimes it’s fashion, and with it, multi-billion dollar conglomerates, that rule them, rather than them ruling fashion. And so, the rebellion has begun. From capsule wardrobes to the importance of making a style statement by creating your personal style instead of being a slave to “the current season,” people are starting to reclaim their wardrobes by limiting seasonal influence.

Fashion is a big industry that supports a lot of people. Fashion is a great way for creative expression and simply showing off who one is through what one wears. It’s also a wonderful tool to make a statement for a cause. But, it can be used for unethical business practices, harm the environment through the use of synthetic materials and over-consumption, and ruin people’s economies (and egos) if they believe they’re nothing without the latest season designer labels in their wardrobes. What’s more, many people have come to believe that they need to be “model thin,” or airbrushed, to feel good about themselves, but that, too, has started to change.

User Generated Content for Marketing in the Fashion Industry

Burberry started a trend many years ago of using customers as their models. They encouraged people to take photos of themselves wearing their iconic trench coat and post them on social media. They teamed up with street photographers and models around the world to make it happen, but essentially they were turning their customer into a model.

Companies like Aerie (part of American Eagle Outfitters) made a pledge to only use non-edited photos of swimwear models and followed it up with encouraging people to take real shots of themselves wearing Aerie swimwear and post it on social media to raise awareness for the National Eating Disorders Association (NEDA).

There have been many more similar campaigns where companies have monetized people’s wish to be seen. It’s a marketing trick. But it’s also a trend that’s led to people being more and more in charge of the fashion industry. I, for one, find it incredibly exciting.

Quality control is still needed. H&M isn’t going to stick all photos people take on their website. In a similar manner, here at Vigyaa, we allow anyone to post, but editors are constantly going through the content, looking for what to put on the front page. Like H&M we have brand guidelines and our own set of rules for quality control. That prevents us, and H&M, from being just another social media feed. But what’s exciting is that the doors are open to anyone.

It’s the same in the publishing industry. Websites like WattPad, InkItt and FicFun means anyone can publish their novel to the world. What gets put on the front page and who the big publishers source from there is still a matter of quality control, but unlike in a bureaucratic past, every man has a shot at being seen. And it’s exciting.

To celebrate this trend we’re featuring some of the images we found on Instagram for HMXME. Personally I’m also hoping that soon HMXME will be designs created by the people, not just well-known designers. 


We can’t resist this lollipop sweet rendition of Christmas cozy. 




A classy, wintery feel. Who doesn’t love that?




Festive. We love how the red lipstick gets picked up by the red leaves in the background.




As she points out: sun in London in winter and sunglasses to match. It’s rare. Love the happy touch the colorful scarf brings.




Street style.




The matching browns are just right. And check out the metallic vibe in the sneakers.




Shearling at its best. OK so we chose this because of the matching colors in the photo — its stunning. But shearling is hot right now.




These high waist trousers are so right now. But we fell for the black and white vibe and the pose, more than anything else.




This feels kind of twenties…had it been a dress, but it’s actually a sweater and a skirt. We love the happiness this photo exudes.




Those pants. Seriously. New Years is saved.




Anyone else thinking “hello 90s punk” meets Christmas, meets general greatness?




A plunging v-neckline is all en vogue in the swimwear section right now.




This is just too cute, but with just the right amount of attitude. Love it!




That shot. The hero in the movie has arrived. 



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On one hand, the shifting to a new home makes you excited. On the other hand, moving to an unknown location sends butterflies in your stomach. Packing during your move is not restrained to your clothes. You have to take a step-by-step procedure in your packing when you are shifting your base. All the household items placed in every room need to pack and load in the moving truck. You make sure not a single thing is left out at your present residence. Although packing the entire house seems to be troublesome for everyone, there are certain steps you can follow when packing your rooms.

Are you thinking from which room you should start your packing? Here is the way out. Start from the decorative room, that is, the living room or sitting room. Talking about the living room, this is the place where most of your pricey objects are being placed for years together. Majority of your electronic items and delicate showpieces can be seen in the living room. Getting your living room packed is not a child's play. You need to have proper planning and careful consideration on each thing you are about to pack. From a cigarette ashtray to a TV set and stereos, all the items in the living room have to be packed in an effective manner. By use of the right approach, you can make the packing of your living room interesting. Do remember to fill your change of address request, the process is time taking but you can do it online also here is a step by step guide to filing us postal service change address online free, it is detailed with the image of each step. Have an overview of the article to know eight steps to pack the entire living room.

1) Dump Unwanted Stuffs:

Make a list of items which are of no use. Having observed carefully, you will come across several items which will be unworthy to you. Collect the unwanted stuffs and pike them up at one place. Sorting out the unwanted items of your living room will give you an idea about the necessary items you have to pack in the boxes.

2) Organize:

Do not rush into packing all the items at once. Keep all the glass wares and fragile items at once. Then, look for the items which are smaller in size and do not take much space. Keep a pile of books, small photo frames, files and small decorative art pieces in separate boxes. Organizing the items will make your packing work easy. Hence, it is recommended not to pack the household objects in the living room without any proper planning. Make your unpacking easier by labeling the boxes after you pack. Ensure to bubble wrap your breakable objects.

3) Pack The Large And Small Picture Frames:

The valuable paintings which you once bought from a store cannot be allowed to mishandle by strangers and outsiders. The beautiful painting gifted to you by your near ones on a special occasion holds precious memories and cannot be thrown in a trash bin. Any art work has a sentimental touch and it requires a lot of attention during the time of packing. The fine artistic work and the intricate designs on the frame have its own unique importance. Hence, you should be very careful when you remove the picture frames and mirrors from the walls. Always place the picture frame and mirrors on a large sheet or newspaper by facing it downwards and bubble wrap the object to prevent any cracks. Each frame, small or large, should be wrapped and kept separately. If needed, seek professional help from packers to get the most delicate glass-based items rightly packed.

4) Lamps And Chandeliers:

After you remove the chandeliers or lamps from the affixed point, you should be very careful while placing on to the floor. Make use of large, plain white paper to place the objects. Get a large size packing box and slowly unhook all the minute screws that are attached with the box and wrap the item with the help of the packing tape. Do not stack any other items above the box. Always, label it with colorful and bold alphabets.

5) Basic Furniture Objects:

Remove all the drawers and wrap them with papers. Keep aside the cushions, pillows and other accessories you use to deck up the look of your furniture items. Take large plastic covers, which are easily available from any movers, and wrap the chairs, sofas, coffee table, dining table and other furniture objects at your place. For additional protection, you can use moving blankets to safeguard the objects from any potential damage and scratches. Make sure, you remove glass doors, drawers and cabinets before wrapping up the furniture.

6) Decorative Pieces:

If you have large decorative pieces such as flower vase, antique clock, wall art pieces, a classy pen set, candle stand, brass statues, clay-based statues, sculptures and so on in your sitting room, you should get the boxes of appropriate size for the safety of your priceless goods. Keep in mind to choose the boxes which are a bit larger in size, so that your decorative pieces do not get tightly fitted in the box. Cover all the corners of the boxes with newspapers or clothes and place your items flat inside the box.

7) Curtains And Drapes:

Who does not use curtains and drapes in the living room? The curtains enhance the appearance of the room. Unhook the screws of the curtain rods and place the rods one by one inside the box. During the transportation process, chances are the drapes and curtains can get crumpled. Hence, pack curtains and drapes in the wardrobe box which is accessible from any moving store. The wardrobe box will shield the curtains and drapes from getting wrinkled. Put the minute screws and rails either in a plastic or in a Ziploc bag. Alongside, put the large window pieces at the bottom of the wardrobe box. In case you fail to get a wardrobe box, you can fold the curtains in a careful manner and put them in a bureau drawer.

8) Electronic Items:

Any electronic items consist of delicate parts which need to be taken care of, especially at the time of handling the products. As you know that mishandling electronic goods can ruin the pricey electronics in no time. Therefore, you need to be very cautious when you pack the electronics. Before you start placing the electronic objects in the packing boxes, you should keep the manual book along with you. A manual book will provide you with necessary instructions you should follow while removing the parts of your electronic device. It is best to place your desired electronic product in the original packing box which was provided at the time of purchasing the device. If not, then you can use the packing boxes supplied to you by your packer and mover. As for large electronic items, it is advised to seek an expert help from a proficient mover. For other basic packing in regards to other electronic objects, have a quick glance over the points mentioned below.

a) Television and Music System:

Ask for assistance, if required during the packing the vital electronic items such as television and music system. Unplug the wires and place it in the individual box. Get hold of boxes which are tailor-made for large and heavy sized-items from your mover to pack the heavy television set. You can also use padding for extra protection. Depending on the type of music system, pack the electronic device part by part to stave off from any damage. Bear in mind to roll and pack the remotes and the reader’s manual book of both devices into the box.

b) Speakers:

Make use of padding to wrap the speakers of any electronic device. Take small speakers at first and wrap each speaker by using the method of anti-static bubble wrap. Place each of the wrapped material in the dish pack. Now, take large speakers and wrap each speaker once again by way of anti-static bubble wrap. Apply padding on the top of the wrapped material for safety purpose.

c) CDs and DVDs:

Pack CDs and DVDs with cardboard. Put them at the edge of a cushion box.

You do not have to worry about packing your living room any more. As the living room contains a maximum number of items compared with the items in other rooms, the packing task may seem to be lengthy and daunting. But, the right process of packing can save your time and energy. The aforementioned right steps will help you pack the stuffs of your living room with ease.

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