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How Do Mobile App Reviews Help In Mobile App Marketing

Today, ratings and reviews of any product or service plays a crucial role for any user while making a purchase decision. For instance, if users go on play store to download any app they need, they usually look at the user ratings and reviews before making the effort of installing and exploring it, even if it’s a free app.

If this is the case for the free app, then think how much these reviews can affect a user’s decision in case of paid apps. These mobile app reviews indirectly affect the visibility of the apps in the app stores and also determine their chances of being featured in Featured Lists or on the home page.

Today, the app stores have become crowded, as thousands of apps are being added on a weekly basis, making it difficult for businesses to stand out and market their app effectively. This is where mobile app marketing services come into play. These app review sites explore your app thoroughly and publish honest reviews, keeping in mind the importance of app reviews for both the users and businesses.

Now let's have a look at some important reasons how these mobile app reviews play an essential role in the marketing of mobile apps.

1. Increased App Visibility

One of the ultimate aims for an app owner or business is to generate revenue from his mobile app, and this goal can only be achieved if the app becomes more and more visible and reach a larger audience. And, increasing app visibility, in turn, is a major aim of your app marketing efforts.

Positive app reviews and ratings, along with relevant category and subcategory for the app, affects your app ranking and visibility on the app stores and results in better ASO results, enhancing the visibility of your app, and making people aware about your value proposition.

2. Increased User Retention

Asking users for their feedback regarding the app is a way to engage with users, encourage two-way communication, and let them know that you are concerned about them. This makes users become sure about the thing that their app reviews are being considered, and will be acted upon. All of this helps in maintaining the loyalty of the users toward the app.

Meanwhile, only listening to users is not sufficient to retain them. It is the responsibility of the app owner or business to show the responsiveness, addressing the user's concerns, and make relevant changes in the app. These communication efforts certainly boost user engagement and encourage more positive app reviews, and in turn, build long-term loyalty to the brand.

3. Boost Revenue

The revenue from the app is indirectly related to the app reviews and ratings as they act more as a source of credibility. But, the positive reviews add up to your marketing efforts, increasing your reach and reliability, attracting more and more loyal users, ultimately boosting the revenue.

Create different channels for feedback in your app, use appropriate time and intervals to ask for feedbacks, provide option different social media channels to enable the user to reach you without any difficulty.

4. More Conversion Rate

There is no denying that the app ratings and reviews influence the conversion rate of the app. Your app marketing efforts to increase conversion and increase downloads are again aided by the app reviews. This factor doesn’t make much difference if you have achieved a level of quality unless you make efforts to maintain it.

App reviews/ratings, along with your conversion and retention, also depends on your app title, description, demo videos, screenshots, app icon, etc., as all of this affects your App Store Optimization efforts.

5. Builds Support Community

Building a community of supporters is beneficial as they support your efforts and act as the influencers for other users, and bring people together from around the globe to market your app.

This community can be built by motivating your users to review the app in return for some rewards.

This support community also comes handy if you are planning to market and promote your app on social media, increase your online presence and boost the app’s visibility.

How to get app reviews?

In this fast-paced world where we encounter some new technology updates every day, you have the option to thrive and get ahead of your competition, is to get app reviewed by a trusted and verified mobile app marketing service, along with the conventional means that we have discussed above.

There are various mobile app review sites out there, which review app in a detailed and informative manner, making it easy to reach a large user base and influence their decision. Also, the credibility of such mobile app marketing services is a crucial part of the selection of the right mobile app review site.

Final Thoughts

After going through the above-discussed role of app reviews in mobile app marketing for any business, it is evident that app reviews not only impact the visibility, conversions, retention but also affect other aspects and eventually turn out to beneficial in the long run. And this benefit can easily be availed if you get app reviewed by experts and credible mobile app review sites.

If you truly wish to enhance your app ranking on app stores, you need to pay attention to both positive and negative app reviews, because the positive app reviews guide you to the areas that are accepted and appreciated by the users, whereas negative reviews let you focus on the areas that require more attention. 



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Conversation this morning with my son, highlights the power of our conversations And most important bit….the stuff that isn’t said, that you need to listen to, so that you get the results in relationships that you want.

Me “Have you tidied your bedroom, my version of tidy, not yours.

Son “Yes”

Me No you havn’t that gap in your Yes means that you haven’t done that and in actual fact you are highly likely playing on your phone instead, and you have just looked up to check the state of your room.”

Son “Yes, I have tidied my room.”

Me “No you still haven’t, but you are now looking around the room deciding that you really need to tidy this mess before your mum walks in the room. And so said yes in a long drawn out fashion because you were actually considering how you will need to take action to get me off your back.”

Son stomps into bathroom and says “How were you watching me from in the bath?”

My reply “I’m a coach, its my job to listen to the important stuff, and that’s the stuff you don’t say!”

The point here is yes it took me a long time to train and then hone my skills. However we all have the ability to listen between peoples words. To listen to where the other party takes a breath, to note the gaps in the sentence and many other things to ensure the power of our relationships improve.

Because let’s be honest when we have good relationships with all those around us we then feel better, we feel happier and when we are at our happiest we are at our most productive and creative and thus we are more successful in what we do.

So how can you power up your skills in relationships?

You don’t need to not see the person. Just looking at someone’s body language can give you clues. If you have asked a person a question and their body language changes from open to closed, ask yourself why?

Use words that allow a person to expand on what they are saying rather than give you a short answer. Instead of saying things like “This is what you should do.” Say things like “Could this be more interesting for you to do taking into account what we are discussing?” This is powerful because the minute you TELL someone what to do, you are likely to get their hackles up and they will fight you. Letting people feel like it was their idea creates responsibility and ownership and a desire to get a result.

Give people the space to think for longer. If you find your a person who struggles with a gap in a conversation, in your mind say what they are saying, so that you are really hearing them. You may not feel any different. But the other party will definitely feel it. They will feel listened to and that is very powerful in good relationships.

The length of a word. A Breath at the start or midway through are all indicators. What could they be indicating to you without saying?

Picking up on the subtleties of what people are not saying and the way that they are conversing with you will power up your relationships. People will feel more respected. More listened to and more valued. You will have a greater understanding of their viewpoint and that in turns gives you more information to work with.

And it freaks 12 year old know-it-alls!

I

He had a tough day at work. He comes back home, exhausted and slightly frustrated because he had to drive a long way back home amidst heavy traffic. He reaches home. As he is about to ring the doorbell, he smiles. He visualises his better half opening the door with a smile. A smile that has the capability to reduce, if not erase the stress. Instead, when the door is opened, he finds a tired looking woman in front of his eyes. No smile, dishevelled hair. He is disappointed but he accepts that she is a human, too. She must have had a rough day as well. He enters the house. She brings him a glass of water and attempts to smile because she knows he likes it but he is not seeing her smile now; he is irked by her body odour, she is sweating. He tries to convince himself that she must have not gotten the time to freshen up. He gets up and walks to the bedroom. He freshens up, comes back to the living room and switches on the television. He is not in a mood to start a conversation. It is dinner time, the dinner is arranged on the dining table, while she is serving him dinner, he attempts to start a conversation. She replies in monosyllables. He gives up and has dinner in silence. He finishes and walks to the kitchen, does the dishes, he always does it. She joins him in the kitchen and does her part. He looks at her, she looks beautiful despite how untidy she is. She goes to the bedroom; he decides to watch news before joining her. He goes to the bedroom after some time. He tries to get close to her, she does not play along. He is angered. He turns around and tries to sleep.

II

She had a tough day at work. She reaches home slightly earlier than him, but she is exhausted and sweating. The drop from office is God sent but that does not mean no traffic. She enters the house, empty house. She collapses on the couch but gets up immediately because she needs to tidy the house and prepare dinner before he comes. She changes her clothes; she wants to freshen up but decides to postpone it for a while. She tidies the house. She starts with dinner preparations. The doorbell rings right at the moment when she is making vegetable. She opens the door and rushes back to the kitchen in time to save the vegetable from getting burnt. She goes back with a glass of water; she tries to smile because she knows he likes to see her like that. However, he is not paying attention to her smile now. She realizes that she is sweating and perhaps stinking. She is disappointed. She understands that he needs to see her smile. He has told her so many times that her smile makes him feel good about life. He has never liked the stench of sweat on her, she does not blame him; in his shoes perhaps, she would have not liked that as well. He goes to the bedroom to freshen up. She prepares dinner. He watches television. She takes a quick shower, sprays deodorant.

He is still watching television. She then arranges dinner on dining table, he comes and sits. He does not notice that she has freshened up. She is hurt. He tries to start a conversation. She is too hurt to speak; he gives up right at the time when she decides to give in. She wants to know how his day was. She hopes he would ask her how her day was. He finishes dinner in silence and so does she. He does the dishes. She does her part. She sees him watching her. She finishes the work and goes to the bedroom; she looks in the mirror and smiles. She washes her face and neck again, especially behind the ear. She knows he likes to kiss her there. She climbs into bed and waits for him. He does not come. He is watching television. She tries to sleep. He comes to the room and kisses her behind the ear, slowly moving towards her neck. By this time, she is angered. She feels like a sex object. She does not respond. He stops, turns around and tries to sleep. She is on the verge of crying.

Such little things often happen especially when the couple is newly married. Whose fault it is in this scenario? Who would take the initiative to correct the errors and misunderstandings? These and many more similar questions still remain to be answered. What's your take on this?

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