How Do Mobile App Reviews Help In Mobile App Marketing
Today, ratings and reviews of any product or service plays a crucial role for any user while making a purchase decision. For instance, if users go on play store to download any app they need, they usually look at the user ratings and reviews before making the effort of installing and exploring it, even if it’s a free app.
If this is the case for the free app, then think how much these reviews can affect a user’s decision in case of paid apps. These mobile app reviews indirectly affect the visibility of the apps in the app stores and also determine their chances of being featured in Featured Lists or on the home page.
Today, the app stores have become crowded, as thousands of apps are being added on a weekly basis, making it difficult for businesses to stand out and market their app effectively. This is where mobile app marketing services come into play. These app review sites explore your app thoroughly and publish honest reviews, keeping in mind the importance of app reviews for both the users and businesses.
Now let's have a look at some important reasons how these mobile app reviews play an essential role in the marketing of mobile apps.
1. Increased App Visibility
One of the ultimate aims for an app owner or business is to generate revenue from his mobile app, and this goal can only be achieved if the app becomes more and more visible and reach a larger audience. And, increasing app visibility, in turn, is a major aim of your app marketing efforts.
Positive app reviews and ratings, along with relevant category and subcategory for the app, affects your app ranking and visibility on the app stores and results in better ASO results, enhancing the visibility of your app, and making people aware about your value proposition.
2. Increased User Retention
Asking users for their feedback regarding the app is a way to engage with users, encourage two-way communication, and let them know that you are concerned about them. This makes users become sure about the thing that their app reviews are being considered, and will be acted upon. All of this helps in maintaining the loyalty of the users toward the app.
Meanwhile, only listening to users is not sufficient to retain them. It is the responsibility of the app owner or business to show the responsiveness, addressing the user's concerns, and make relevant changes in the app. These communication efforts certainly boost user engagement and encourage more positive app reviews, and in turn, build long-term loyalty to the brand.
3. Boost Revenue
The revenue from the app is indirectly related to the app reviews and ratings as they act more as a source of credibility. But, the positive reviews add up to your marketing efforts, increasing your reach and reliability, attracting more and more loyal users, ultimately boosting the revenue.
Create different channels for feedback in your app, use appropriate time and intervals to ask for feedbacks, provide option different social media channels to enable the user to reach you without any difficulty.
4. More Conversion Rate
There is no denying that the app ratings and reviews influence the conversion rate of the app. Your app marketing efforts to increase conversion and increase downloads are again aided by the app reviews. This factor doesn’t make much difference if you have achieved a level of quality unless you make efforts to maintain it.
App reviews/ratings, along with your conversion and retention, also depends on your app title, description, demo videos, screenshots, app icon, etc., as all of this affects your App Store Optimization efforts.
5. Builds Support Community
Building a community of supporters is beneficial as they support your efforts and act as the influencers for other users, and bring people together from around the globe to market your app.
This community can be built by motivating your users to review the app in return for some rewards.
This support community also comes handy if you are planning to market and promote your app on social media, increase your online presence and boost the app’s visibility.
How to get app reviews?
In this fast-paced world where we encounter some new technology updates every day, you have the option to thrive and get ahead of your competition, is to get app reviewed by a trusted and verified mobile app marketing service, along with the conventional means that we have discussed above.
There are various mobile app review sites out there, which review app in a detailed and informative manner, making it easy to reach a large user base and influence their decision. Also, the credibility of such mobile app marketing services is a crucial part of the selection of the right mobile app review site.
After going through the above-discussed role of app reviews in mobile app marketing for any business, it is evident that app reviews not only impact the visibility, conversions, retention but also affect other aspects and eventually turn out to beneficial in the long run. And this benefit can easily be availed if you get app reviewed by experts and credible mobile app review sites.
If you truly wish to enhance your app ranking on app stores, you need to pay attention to both positive and negative app reviews, because the positive app reviews guide you to the areas that are accepted and appreciated by the users, whereas negative reviews let you focus on the areas that require more attention.