Here’s what you need to know about Casual Shirts manufacturers in India
India is one of the biggest players in the apparel market and is rivaled by top-notch manufacturers of the globe.
India is one of the biggest players in the apparel market and is rivaled by top-notch manufacturers of the globe. The apparel market is further segmented into various categories primarily, men and women. Now, it is quite common to find different products in women fashion but the impressive portion of the shirt manufacturing business is for that of men. Many would debate that men don’t have much fashion. Well, that might be true but they definitely deserve clothing that is comfortable to them. This has led to the setting up of major shirt manufacturing industries in India that has been giving stiff competition to international apparel brands.
There are many casual shirts manufacturers in India who have been catering to the comfort of every man. Since there is a huge demand for this category of shirts, many brands have tried their luck to bit a huge chunk of the market but swaying repeat customers is never easy. So, what do the manufacturers actually do to wow the customers as well as the prospects?
The marketing by casual shirts manufacturers in India
The manufacturers over the years have been trying to make people aware of the brand. But it is not only the brand that flourishes. The major reason for which a person buys a casual shirt is due to its quality. In an open survey, around 78% of Indian men claimed that the material and quality of the shirt means more to them whereas the rest believed in the features like color, size, fittings, and renowned brand. The casual shirts manufacturers in India know that the best way to make their product sustain the market crests and valleys is by providing the consumer with high-end material that exceeds standard quality so that it can satiate the intrinsic desire for the consumers. Now, the casual shirts division for any manufacturer includes shirts, polo t-shirts, V-collar, etc.
The marketing techniques of the manufacturers typically involve the activities like pushing the products forward into the supply chain. The supply chain comprises of the distributors and retailers that make the product available to the market. Other marketing activities include advertisement and promotions of the products so that the consumers are aware of the product. Moreover, the modern casual shirts manufacturers in India have also implemented the integrated marketing channels to facilitate the smooth flow of the products. This has pushed the sales of indigenous shirts to a great extent.
Know the worth
The manufacturers now know the value of presence into the market due to which many are considering to foray into supply business as well. So, the producers are also converting themselves into retailers so as to facilitate direct consumption. There are many reasons as to why they have found it a better option than to sell to the distributors and suppliers. The manufacturers who had a good amount of money to invest in this vertical found that selling the products was a lot easier than to push to retailers. From the consumer’s perspective, they could afford the same casual shirt at a lower price than other retailers. Internet technology and e-tailing have made it more effective in the present scenario.