facebook Different Marketing Tools for WhatsApp Digital Marketing - Vigyaa
Close

Delete Collection?

Are you sure you want to delete this collection permanently?

Close

Delete Collection?

Are you sure you want to delete this collection permanently?

Everyone has a Story to Tell and an Experience to Share!

Let’s Start Writing
3f29208e-d171-43cd-9d31-da0b9fa86989

43 views

Different Marketing Tools for WhatsApp Digital Marketing

Around the world, billions of people are scrolling through various posts on social media, using apps like GPS and store locators, shopping online for almost every product they need, and reading the various customer reviews before deciding their purchases.

Digital marketing is trending right now, thanks to the increasing use of and dependence on the internet and smartphones by users. Around the world, billions of people are scrolling through various posts on social media, using apps like GPS and store locators, shopping online for almost every product they need, and reading the various customer reviews before deciding their purchases. 

None

 

Having a credible presence on the internet is important for a business to explore new markets and expand the customer base. Digital marketing is different from traditional marketing in many ways.

For one, the results of digital marketing can be seen in realtime. Enterprises do not have to wait for days or weeks for the promotional campaign to take off and for the users to know about it. A message shared on the internet can travel across the globe in just a few hours.

Scheduling limited period offers, flash sales that stay live for 12-48 hours, running clearance sales on the social media page or websites, etc. are some of the ways in which enterprises can promote a product for a short time with effective results. Let us discuss a few WhatsApp marketing tools that are effectively used for digital marketing.

It comes as no surprise that WhatsApp is the first name on the list. The app has more than 1.5 billion users throughout the world. Millions of new users are joining the app every day. From sending text messages to making voice and video calls, the app is being extensively used by users of all age groups and economic classes in society.  

The best WhatsApp marketing tool could be any of the following or a combination of all methods of marketing on WhatsApp. That is because the app itself is the best tool for marketing a brand. The response rate on WhatsApp is as high as 90% when compared to other such applications. 

WhatsApp allows direct communication between enterprises and their customers. Customers find it easier to talk or chat with a person representing the brand on WhatsApp. 

There are many ways in which an enterprise can promote the business on WhatsApp. WhatsApp Business has been developed specially for business enterprises and has features that will help enterprises in planning marketing strategies. 

Use Quick Replies

Enterprises can create templates with standard replies to frequently asked questions.

When a customer asks a question, they can use the shortcut key to enter the message instead of typing the same answer each time.

Welcome greetings, thank you messages, ‘not available’ messages, etc. can be saved and shared with customers using the messaging tools feature.

Cross-Platform Communication

WhatsApp provides one of the best cross-platform promotion and communication tools. A message sent on WhatsApp can be with anybody on any platform.

The WhatsApp message can be posted to the news feed on social media, sent as a text message, and shared with non-WhatsApp users with ease.

It makes it easy for customers to promote their favorite products among their circles. Customers tend to bring more customers using this method.

Messages and posts shared on other platforms can also be shared on WhatsApp to spread the word.

WhatsApp Groups

Enterprises can add up to 256 contacts in each WhatsApp group. There is no limit to the number of groups an enterprise can create.

Creating a group for different products and services, sharing the group code on social media, and send invites to existing customers to encourage them to join the groups is a way to connect with many customers at once.

Posting a message in the group will enable all members of the group to read the message. The latest feature where the admins of the group can control the group posts so that only they can post will keep the groups free from unwanted messages and spam.

This will ensure that customers do not get irritated by hundreds of unwanted messages and exit the group.

WhatsApp Status Messages

The status message feature can be used to attract users’ attention. Sharing images and videos about products and services, posting flash sales, etc. will promote the business by creating a sense of urgency in the users.

As the status message stays active only for 24 hours, users will want to make most of the time and purchase the products.

Introducing new products, or creating a hype about the latest product releases by sharing images, behind-the-scene videos, etc. will excite the customers.

Customers can reply to the status messages and ask for more information. WhatsApp statuses are a great way to generate customer-initiated messages.

WhatsApp is undoubtedly one of the best digital marketing tools in the industry, and it is here to stay for a long time. 




Related Articles

Smartphones are meant to make our lives easier. In fact, with so many technological advancements it wouldn’t be wrong to say that smartphones do happen to simplify our day-to-day tasks. Whether you have an iPhone or Oppo mobile, the smartphone would help in a lot of multitasking. However, with so many new flagship phones available in the market, it has become a bit difficult to choose a smartphone.

It might sound a little funny, but the first thing that you need to think and consider while buying a smartphone is that do you actually need it? Buying a good smartphone is expensive these days, and you need to make sure that a mobile phone has everything that you want while making the purchase. So we thought why not make your lives easier by comprising a list of some quick guidelines that you should check before buying a smartphone. Just take care of these mentioned points and you will be able to score a good smartphone for you.

5 Tips for Picking the Right Smartphone
Google Image

 

Choosing the Right Screen

Over the past few years, the screen size of smartphones has been getting bigger and bigger. Now the majority of the phone that are seen in the market comes with a bigger screen size. In fact, the majority of the people even like those enormous and gigantic screens. However, that doesn’t mean that you have to too. Choosing the right screen size should always be your top priority because it influences your phone selection a lot. You can go for a smaller screen or you can go for a bigger screen, as well.

Secondly, the quality of the screen also comes into play. With Full HD Retina, LED, AMOLED, QHD, etc. screen qualities being available in the market, you should always select the one that matches your needs. If you want a screen that has great quality and even better results in sunlight then you should definitely go with a Retina or HD display. However, those screen phones would definitely be on a pricey side. So, if you are someone who is on a tight budget can go for an LCD phone screen.

Operating Systems

Now here there are quite some pros and cons involved, which should be evaluated in a proper manner to choose the right phone. iOS is much easier to use whereas you get more customizations with Android. If you can’t seem to decide on one then go for an iPhone as it will have an interface that will be easier to use and navigate. However, if you are someone who wants to have a lot of options on their phone and then even want to customize their settings should surely go for an Android phone. There will be more hardware options and then you would also find much cheaper phones, as well. It should be noted that iOS provides the best security.

Storage

You wouldn’t want to have a phone on which you are not able to store all your pictures and documents. If you are someone who loves to capture pictures and create videos then you need to have a phone with bigger storage, even a phone that has an extendable storage capacity. Thinking of extendable storage capacity, iPhone wouldn’t be a good choice because you get only a limited amount of storage in it. However, android phones are great at it because you can extend the internal storage of the phone to 256GB, which is quite a lot. Evaluate and think that what would be the files that you would want to store on your phone. Also, analyze what are some of the files that can be stored on iCloud or Google Drive.

Battery

Another crucial factor to consider is the battery capacity of a phone. You wouldn’t want to buy a phone that is only running for a few hours and then the battery dies. Read about Project Free Tv for how to watch movies and shows. A smartphone that comes with a good battery life should always be given preference because it is one of the most prominent features in a phone. Devices that have a strong battery capability would also provide a good battery life, as well. So you should always purchase a device that has an outstanding battery life with more hours of standby capacity.

Budget and Price Point

Considering the price and budget of the phone should also be kept in check because you wouldn’t want to buy a phone that is out of your budget. There are a lot of times when people end up buying very expensive phones that are out of their budget. It puts a big dent in your pocket and you shouldn’t pay for something that you don’t plan to buy in the first place. Decide a budget or a price point on which you would like to purchase your phone, and stick to it. There are a lot of brands like Samsung and Xiaomi that offer great phones on a good budget.

Moreover, factors like good camera megapixels and processors should also be considered. If you are someone who loves to take a lot of pictures then having a smartphone with a bad camera wouldn’t add value to you. 

Reference Image
Close