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5 tips to Increase Google Adwords conversion Rate

Do you want to increase your conversion rate with some interesting Google AdWords tips? Who wouldn’t want to? Read on to find some incredible tips and hacks to increase the conversion rate of your site.

Do you want to double the Google AdWords conversion rate? Isn’t it a silly question? Anyone would love to. If you are a smart advertiser of Google AdWords, you must be concerned about two main things. First, increasing your conversion rate. And second, reducing per conversion cost. These two things are the main goals of any marketer. Rest of the things become secondary. We are going to help you in achieving both these goals. Just know that it’s not enough to have a steady subscription to one of the internet deals such as Frontier deals, or knowing the basic things about Google AdWords. You will have to be a little proactive and acquaint yourself with the technical jargon. You have to be willing to try new and different methods. Only then you will able to achieve your goals.


5 Effective Tips to Improve Google AdWords Conversion Rate

Some terms are going to be new to you such as conversion code, conversion pixel, conversion id, and so on. Know them better and consider the following tips:

Use Remarketing Intelligently as a CRO Tool

Track Conversions

Keep Testing

Improve the CTR (Click Through Rate)

Use the Negative Keywords

Let’s elaborate on them.

Use Remarketing Intelligently as a CRO Tool

Do you know that retargeting is perhaps the most effective strategy in ad display? Proper use of a tracking code can help you go back to your prospective clients. You can improve your CRO with effective use of remarketing. It also helps in persuading indecisive visitors to come back to your site. Only an effective conversion tracker tool can do the job for you. Usually, advertisers don’t consider remarketing as an effective optimization and conversion rate tool. In reality, it can save you a lot of time and money. When someone visits your site for the first time, the chances of any conversion are little. A survey tells that around 70% of the buyers abandon their shopping carts. With remarketing, you show them the same ads and tempt them to shop again.

Track Conversions

You should be well aware of how your ad campaigns are performing before you even think about increasing your conversions. You need to know the existing conversion rate. Get efficient with your conversion tracking right away. You should have a complete data of your PPC campaigns via Google AdWords. This practice will help you make a comparison of how well different campaigns are performing. If you have a single campaign, compare months for performance.

Keep Testing

Don’t be afraid to test different elements and factors on your site. And that goes, especially for your landing page. The method is called A/B testing. Two variants of your webpage will be shown to the same people. Conversions are then tracked and the version that has better engagement rate will be used as the final version for the rest of the campaign. Various elements, which are used are images, background color schemes, call-to-action tabs, font style, form fields, and so on. The design of the landing page largely influences the conversion rate of your campaign. So, don’t be reluctant to test and try.

Improve the CTR (Click-through Rate)

You can improve the conversion rate if you manage to improve the number of clicks on your ads. If people don’t click on your ads, your conversion rate will stay low. You can do the following things to improve the click-through rate:

Target the right audience

In the Ad copy, capitalize titles

Place the Ads correctly

Use the exact match keywords

Try these hacks to improve your CTR. You don’t just need impressions, you need the clicks.

Use the Negative Keywords

Do you know negative keywords can be very useful? If you don’t know already, negative keywords are those which you don’t want to use in your ads. For instance, if you don’t have job offerings for electrical engineers, the words ‘electrical engineers’ will be incorporated in a phrase as negative keywords. This is a clever way. When someone looks up ‘jobs for electrical engineers’ or ‘electrical engineer jobs’, your ad will essentially not be displayed. In easier words, your ad will not be shown when these keyword phrases are used but ads will essentially appear when you add other keywords related to jobs in the AdWords account. There are certain benefits of using negative keywords:

Firstly, the users will not be able to see these ads and hence there will be no unnecessary clicking on your PPC ads

The users don’t waste their time visiting your site, only to leave it immediately. Therefore, the quality score of your ad and bounce rate are not affected

The users don’t click your ads and you don’t have to waste your clicks

These are just a few effective tips to improve your conversion rate with Google AdWords. You can always explore tons of possibilities. If you have a subscription to one of the ISPs such as Frontier Internet, you can find a lot of enlightening and helpful material that can guide you to improve your conversion rate. Good luck with the improvement!


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