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How to Use Social Media for Small Businesses

Tips to create and run a social media campaign

No matter the size of your company, social media is a valuable part of a marketing campaign. Since so many people around the world are using various social platforms, it’s a great way for companies to reach new customers and interact with current customers.


Here are some tips on how to implement social media into your business/marketing plan:

Develop a plan - Whether your company is already on social media or is considering creating accounts, it’s essential to develop a plan that corresponds with your overall marketing plan. Keep in mind your brand and use that voice throughout all posts and engagements on various platforms.

Think about the right tools to use – Who is your target customer? What types of social media platforms is he/she using? Do some research to determine the best tools for your company. 

For example, if you’re targeting a younger audience, Instagram would be an essential platform, but you may want to think about whether LinkedIn would be beneficial. Don’t start promoting content on every platform just because you think you should.


Build an online reputation – Make sure your logo, photos, and company website are present on each of the social platforms you’re using. It’s important your customers recognize your business right away. Create captivating content and visuals to further establish your reputation and build a following.

Repurpose the best content – If you have posts that performed well, rework the content and publish it again to generate even more reach and engagement.

Consider ads – If you have room in your budget, you might try some online advertising campaigns to help increase your reach even more. Ads could be done through Facebook, Instagram, Twitter, LinkedIn, Google AdWords, etc. You can also target ads to a specific area and reach consumers with particular interests.

Think about hiring a specialist – If you already wear many hats within your company and you don’t have much social media experience, consider hiring a specialist who does.


Work with Influencers – Social media influencers generally have a large following, so working with them can help you reach even more consumers. 

Brands will often give away items or allow influencers to purchase at a considerable discount in exchange for the influencers promoting the content online and encouraging their followers to use a coupon code.


There are numerous benefits to using social media such as:

Increased awareness – Having an online presence can help you reach more people you otherwise wouldn’t have been able to get in contact with. Did you know that 60% of Instagram users say they find new products on the platform? 

Better brand reputation – Consumers can begin to see your company as a reputable source when you’re posting interesting and compelling content. This helps people trust your business and believe in what your brand has to offer.

Improved website traffic – Linking back to your website content (blogs, about page, reviews, etc.) can increase website traffic and help overall SEO through the use of backlinks.


Stay relevant – According to the Pew Research Center, most social media users log in to their accounts at least once/day. By posting content regularly, you can continue to be seen by your target audience. 

This repetition can lead consumers to choose your company the next time they need a product or service you offer.

Create new leads – Certain social media campaigns can help move consumers down the funnel by increasing awareness and gathering information from people. If you’re able to get emails from a social campaign, for example, you can then use those to market to consumers via email campaigns to further build awareness and trust.

Improve sales – According to Sprout Social, people are often more likely to buy from a brand they follow on social media.


Instagram ads, for example, have proven successful for many online retail companies. Users can click on an ad and go directly to the website to purchase items immediately.

Manage online reputation – Having an online presence allows you to stay more on top of what people are saying about your company online. It’s a good idea to respond to both positive and negative reviews and work to resolve any conflicts customers have had. You don’t want people saying negative things to others about your business!

Does your company have a social media campaign in place? Are you seeing as much success as you could? 


J. Richard Kirkham B.Sc.

Good tip about Instagram I didn't know that thank you.

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Cottages have been used for inhabitance of the people for centuries. People like to live in them since they are very stylish and close to nature. The interior design of the cottages has always been different from the rest of the houses.

Cottage styled interior is loved by everyone and the cottage interior designs offers are the most perfect one. Because they have been developed by keeping every nitty-gritty in view. You can also improve Your Office & Home with Curtains Dubai. So, if you are going to get a cottage styled cozy interior for yourself. Then be ready because it requires a lot of work and concentration.

This uniqueness compels the people to design their house interiors as the same as that of the cottages. If you want this to happen then it is not a difficult task to perform. A person can easily get his house designed in a cottage style with the help of a professional and experienced interior designer.

What are the factors that play a vital role in the interior of the cottage:

There are some major factors that are considered to play a vital role in the interior of the cottages. All of these factors are listed below:

• Since the cottages are meant for comfort that is the reason it should be ensured that the interior of your place is extremely comfortable. If we start from the colors or the paints on the wall to the wood panels installed. Everything should comfort the eyes of the person who wants to live there.

• The design must ensure that almost every niche of the house is made of use and nothing remains empty.

• The painted or covered wooden floors are also a part of the cottage designs. If we extend these woods on the wall, then they provide a more elegant and cozier look.

• To provide the cottage styled designing then it is essential that the bedside paneling is carried out.

Making your cottage more comfortable should be your first priority:

Comfort is the first priority of every person and that is the reason why we should ensure that the interior of our design is comfortable for inhabitance or otherwise there is no point of living there if the comfort is subtracted from the equation. In the interior design of the place, you must try to ensure the installation of the accessories and furniture items in such a way that they make you feel in heaven.

How to design the walls of the cottages:

The walls of the cottage play a vital role in the design and they must be designed in such a manner that all of the sturdiness remains and the colors of the wood panels on the walls make them brighter that feel so amazing that it takes the breaths away of the spectators. To avoid the wooden panels applied on the wall get bent or dented we must ensure that the quality of the wood panel is up to the mark. If not, then it will be havoc for both the beauty and the strength of the house. Secondly, the method of the installation of these wooden panels is also of utmost importance.

How to manage the cottage according to the climatic conditions mainly the temperature:

The climate is what effects the most. Many houses and cottages have been destroyed by extreme climatic conditions such as rainstorms and floods etc. so designing the house or cottage in such a way that it can resist the climatic factors can be of extreme importance. The house should be painted with a quality enamel that should protect it from the harms of the rainfall and other climatic factors.

What are the materials that should be used in the cottage styled interior designing:

The materials that should be used in the cottage styled interior designing are the main factors that will give your place a cottage styled look. These materials are mentioned below:

• The walls in the start must be painted with a neutral color. Because the contrast of the walls made up of wood and light paints is extremely beautiful. Sometimes the darker colors can ruin the walls.

• The designing must be carried out by using the traditional and artistic masterpieces to decorate the place. This will give it a vintage style and a cottage look.

• Wood is the most common feature of any cottage so getting more and more wooden objects installed in the house will help you enhance the cottage style of the place. Especially the furniture should be made up of wood.

• The last thing is your decoration skills. With the help of these kills, you can ensure that your place stands out in all the other places in the world.

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For some folks, a definitive warm-climate hairdo looks something like the late spring wedding haircutOpens in another Window. — adaptable enough to go from function to grill. At that point there's the other camp: The folks who feel that first warmth wave and break out the scissors. If you want best and smooth experience for shaving your head so then you have to go for a head shaver.

For whatever length of time that you're going into it with a strategy, the tennis-ball course is one serious parcel less expensive than visiting a hair stylist. Tony DeAngelis, ace hair stylist and co-proprietor of Blue and BlackOpens in another Window. in Brooklyn, says the style is do-capable for most folks. "I think the hummed or uncovered look is extraordinary," he says. "It's perfect, constantly expert, and looks great on many individuals. For a person who is wavering to pull the trigger, I state simply take the plunge."

In the event that you burrow the edited look, you can cause this the season you to stay away from the hairdresser seat. Here's the ticket.

DeAngelis suggests a scissors, not a trimmer, while attempting a buzz cut. Hairdressers use scissors with solid engines to deal with consistent use, however for one person, a mid-run scissors made by Wahl, Oster, or Andis works fine. Simply ensure the connection is a "3" (that is 3/8 inch) or lower. Anything more than "3" escapes buzz an area.

A sufficiently bright region with mirrors is an absolute necessity, so do this in the washroom. Snatch an additional hand-held mirror, as well, to assist you with seeing the back of your head, and haul out the vacuum for cleanup later. Ensure your hair is spotless and dry before beginning, and in case you're shaking a long mane, hack it down with scissors first. Note: numerous scissors have a switch as an afterthought that controls sharp edge dispersing. At the point when the switch's shut, the shave will be nearer. It's ideal to begin with an open switch for more squirm room.

Start with the sides. Find the spot where you need your sideburn to start (mid-ear is a decent wagered for most folks). Stretch the skin on your head rigid to get a smooth, even surface, and move the scissors contrary to what would be expected — almost in every case straight up. "On the off chance that you do it with the grain, you will have a great deal of stray hairs standing up before the finish of the trim," DeAngelis says. Different goes with the scissors ought to reduce this issue, yet running a fine-tooth go over crisply hummed hair can uncover runaway hairs, as well.

Pursue the south-to-north example on the two sides of the head. From the highest point of your temple, buzz straight back. DeAngelis says it's fine to buzz in long strips, yard cutter style, however that shorter, back to back strokes work, as well. In any case, go over each spot more than once to get any hairs that were setting down on the first go.

The back of the head is the place the procedure gets precarious. Buzz from base to top, as you did on the sides, yet check the course of your hair development. "On the top-back of the head for most folks, the hair sort of joins and does this little winding," DeAngelis says. "You'll need to circumvent that whirl with the scissors and hit it from each point."

Winding in any case, nailing your neck area alone is an extreme employment, and this is the place the hand reflect turns into your closest companion. Stand confronting endlessly from the mirror, at that point hold up the hand reflect so you can see your common neck area. Beginning close to the base, acquire the scissors a descending movement, gradually and with short strokes. When all the hair is hummed, utilize a security razor to tidy up any strays. Once more, shave in a descending movement with the neck area as opposed to endeavoring a fresh yet-testing flat line. "Going for a straight line is simply too hard for somebody styling their own hair," DeAngelis says.

A couple of words on your facial hair, on the off chance that you have one: No compelling reason to make it coordinate your hair length — fellows like Tim Howard have made the short-hair, long-whiskers style cool. Be that as it may, it's imperative to mix the buzz into the sideburns. Utilizing a size four (or higher) scissors connection, buzz down the sideburn until you arrive at a spot even with your ear cartilage (ensure the switch is open now). At that point turn and buzz the contrary way, gradually shutting the switch as you go to mix the more extended sideburn toward the edited hair.

DeAngelis demands that with regards to styling, staying with one length is most straightforward. Be that as it may, the switch on the scissors can include some variety. Leave it open on the top and shut on the sides for an unobtrusive, longer-on-top look. Avoid extravagant methods, however. "I truly wouldn't prescribe blurring it yourself," DeAngelis says. "It's not really that simple. Leave that to experts."

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