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How to Use Big Data to Improve Business

Big Data Can Lead to Company Success

Big data is transforming our lives and offering numerous benefits to companies around the world.


What is ‘big data?’ – Big data involves large sets of data from a variety of forms that can be analyzed and used to benefit companies.

Examples of different forms include online search history, engagement with posts on social media, credit records, etc.

Gathering Big Data – Companies have a few different options in which they can collect massive amounts of data. A tracking software could be used to gather information on people’s browsing history. With this, a retail company could see that a consumer spent just 10 seconds on a particular web page on their site, for example.

Another option is using cookies. You may have noticed that many websites will have a pop-up window that asks you to check if you agree to the use of cookies while you’re on their site.


1. Better business intelligence – It’s now much easier to develop more insight into your customer base thanks to big data. Because of this, you can adapt business strategies to help align with what your customers want.


Examples of areas in which big data can impact business intelligence are through sales analysis, inventory analysis, and consumer analysis. Utilize the data gathered in each of these areas to understand where your company currently stands and what could be done to help improve performance.

2. Less work, but better results – Once you’ve started collecting vast amounts of data, you can observe the data coming in with minimal effort. You can then be ready to take action when necessary. 

Also, big data makes it easier to create more targeted campaigns. With PPC ads, for example, you can have a better outcome by getting the potential customers you want to click on your ads once you have more data to support those efforts.

3. Customer attraction & retention – Better, more targeted marketing campaigns can help you reach new customers. In addition to attracting new customers, it’s also crucial for companies to be able to excel in customer retention. 

Are you using big data to listen to your customers and continue to provide what they’re looking for? Determine what works for your business, and work to continue to make improvements.

4. Understanding & targeting potential customers – Gathering and analyzing big data is one of the best ways to get to know your customers. Develop an understanding of the demographics, behaviors, and preferences of your current and potential customers.


Tools that help you gather social media information and browser logs can give you a complete picture so you can adjust marketing efforts accordingly.

5. Improved efficiency – Big data allows companies to run much more efficiently by providing information about every product and process. Through this, you can develop an understanding of constraints as well as whether those constraints are inescapable. Eliminating any restrictions possible can help increase performance.


Also, big data does the heavy lifting, so you don’t have to take time and energy away from your team.

6. Less expense – What business isn’t interested in saving money when possible? Through the use of big data, you can gather the necessary information to predict when sales will happen and when production will be required. Know how much inventory will be needed and what should be done to keep customers happy.

Maintaining inventory is expensive, so being able to plan when and how much to produce is ideal.

7. Continuous customer support – Gathering data from your CRM (Customer Relationship Management) system can provide invaluable insight into your customers. This data can also help optimize chatbot conversations and create a feedback loop of what customers are saying.

Putting in the effort upfront can help your company save money and increase overall business success.

Does your company use big data? If not, you might consider doing so to remain competitive in your industry. Technology will only continue to advance, so it’s important not to be left behind. 

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There is no lack of evidence to support the fact that professionals in the sales sector can achieve performances which are superior to the average professional in the field when they are provided consistent and high-quality sales coaching from their mentors or their managers. The coach assigned with the task works to create improvements in the sales performances of the professionals.

These can be seen in the form of an increase in revenue, acquiring bigger deals, attaining higher close rates, negotiation of higher margins, deeper account penetration, and selling solutions among other major factors. The sales coach does this through imparting a direction and feedback on the performance of the sales professionals, using methods which are tried and tested through analysis of hundreds of sales measurement projects with the participation of organizations from over seventy countries across the world.

To decide whether you require the help of formal sales coaching is done through inspection of the current state of your sales teams and answer some important questions. First, you need to see if the sales goals, which were penned down by you, are being left incomplete due to your sales team having a few 2nd or 3rd quality members. Try to sense if the level of motivation in your sales team is low despite the best efforts of your sales leaders. Ask yourself if you would agree that formal sales coaching can play a role in uplifting the level of performances that your sales representatives have been delivering.

Sales leaders and managers benefit a lot from the core coaching skills and tools which are provided through this coaching. These are essential when it comes to the facilitation of the development of the sales team, which they lead with the help of a consistent process. The focus of the program lies towards contribution to the high level of performance from the sales team through the creation of standards of performance in clear sales, the tools and processes required to make successful sales.

This is accompanied by regular constructive feedback to the sales team for improving the methods and their efficiencies as they work on the development and monitor their sales plans for improvement in their performances. The workshop works for developing the optimal sales strategies, imparting the required knowledge as skills for your professionals and increase the engagement of your sales team along with their satisfaction to create a conductive environment for higher performances.

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