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How to Improve Online Presence with Responsive Website Design

Responsive design resizes website content based on the type of device in use.

Responsive design is the concept of a website resizing itself based on the type of device in use. This has become increasingly popular, as consumers now conduct searches on mobile devices, tablets, and computers of varying sizes.

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Responsive design ensures your website is easily viewable on all types of devices.

Viewing a ‘Fixed’ Website

Think about a traditional, fixed website that has several columns of text/images. When viewed on a mobile device, a user may have to scroll horizontally to see all the content. There’s also a chance the images are distorted.

According to Statista, over 52% of online searches are done from a mobile device. Because of this, a ‘fixed’ website that is not mobile-friendly is no longer ideal.

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Ensure your website is mobile-friendly.

Make sure your website can effectively communicate to your audience via visual elements and concise, descriptive text that adapt based on the viewing screen size.


Here are 10 ways to improve online presence with responsive design:

1. Adapt to Numerous Devices – You want your website to be able to adjust based on different types of devices so consumers can have a positive experience no matter how they’re viewing your site. If one potential customer first views your website on his or her mobile device then visits again later from a tablet, the website layout should make sense and be easy to use on both. If not, you may lose that customer to a competitor.

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Here's an example of a website with responsive design.

2. Improved Search Engine Rankings – Google rewards websites that use responsive design and are more mobile-friendly, so improving how your website appears on mobile devices can help you rank higher in search results and boost brand recognition.

Also, mobile searches are expected to continue to increase, so adapting your website to be more responsive will only help improve SEO.

3. Better Customer Experience – Websites that can be viewed from phones, tablets, or computers help improve the overall customer experience as well. Whether you have products or services you’re selling; your potential customers want websites to be user-friendly.

They want to be able to easily navigate your website no matter the type of device from which they’re currently viewing. It’s much easier when images align properly and visitors don’t have to scroll through endless pages of text to find the information they want.

4. Increased Speed – Consumers expect websites to load very quickly. If your website takes longer than a few seconds to load, you’ll likely lose numerous potential customers.

Having responsive web design can help ensure your site loads quickly across all platforms.

5. Avoid Duplicate Content – Perhaps you’ve seen brands that have different websites for different devices. This results in duplicate content and can significantly harm your SEO. Ensure you’re only using one domain name for your company across all platforms. This will help Google index your website and can help improve rankings.

6. More Visually Appealing – We don’t want to view a website on our mobile device that has an extensive amount of text which requires horizontal scrolling. We want engaging images, compelling video, and to have our questions answered right away.

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Make your website visually-appealing with engaging content, photos, and video.

7. Keep Bounce Rate Down - Unresponsive web design is a significant factor of higher bounce rates. Google monitors websites’ bounce rates and adjusts SEO rankings accordingly. If consumers are enjoying your website, they won’t want to leave.

Are you monitoring your bounce rate? Do you know what could be done to help reduce it?

8. Social Media Shares – A majority of social media use is done via mobile devices, which is another reason why responsive web design is crucial. Users will be more likely to share articles from companies with user-friendly sites.

Think about how you conduct searches and engage with brands online. Are you more likely to share an article on Facebook from your phone? Your consumers might be as well. In addition to responsive design, ensure your website has social sharing options to help boost traffic and exposure.

9. Save Money – Rather than spending money on advertising campaigns to increase website traffic, having a responsive website design can improve SEO rankings in a more cost-effective way.

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Responsive design can help improve SEO rankings organically.

In addition, you can save money by having one domain instead of running multiple versions of the same website.

Responsive design is also easier to maintain once executed.

10. Rise Above Competitors – How do you currently rank against the competition? Responsive design is a crucial method for ranking higher in search results.

Visit your top competitors’ websites from different devices and note how they look. Does it seem as though your competitors are already using this method? If so, it’s vital your website does as well. If not, it’s still important to help you potentially rank higher.


How Responsive Web Design Works

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Users should easily be able to access your website from all devices.

Instead of sizing elements on a web page by pixels, they’re sized by proportion. For example, if your website’s home page has three columns, you would determine how wide each should be in relation to the others rather than exactly how wide each should be.

This design also uses a fluid grid system which offers more flexibility between different sized devices.

Don’t Forget Visuals

How are you currently using visuals in your marketing campaign? Examples of types of visually-appealing features to include on your website, blog, and social media pages are photos, videos, infographics, presentations, screenshots, and GIFs.

When used as part of a responsive design strategy, users can easily share your content and boost your online traffic and exposure.

According to business.com, U.S. adults spend about two hours and 51 minutes each day on mobile devices. Also, if a website isn’t mobile-friendly, about 40% of Internet users will visit another website instead.

Don’t lose consumers to the competition, and don’t miss the opportunity to reach more potential customers.

Other Options

If you don’t have coding experience, there are numerous responsive design templates available. If you’re using WordPress, you can find free templates or pay a small fee for one. You can then have a web developer customize the template to your brand.

Are you tracking where your website traffic is coming from? How many of your visitors are from mobile devices?

Consider implementing a responsive design if you haven’t already!

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