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How to Improve Online Presence with Responsive Website Design

Responsive design resizes website content based on the type of device in use.

Responsive design is the concept of a website resizing itself based on the type of device in use. This has become increasingly popular, as consumers now conduct searches on mobile devices, tablets, and computers of varying sizes.

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Responsive design ensures your website is easily viewable on all types of devices.

Viewing a ‘Fixed’ Website

Think about a traditional, fixed website that has several columns of text/images. When viewed on a mobile device, a user may have to scroll horizontally to see all the content. There’s also a chance the images are distorted.

According to Statista, over 52% of online searches are done from a mobile device. Because of this, a ‘fixed’ website that is not mobile-friendly is no longer ideal.

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Ensure your website is mobile-friendly.

Make sure your website can effectively communicate to your audience via visual elements and concise, descriptive text that adapt based on the viewing screen size.


Here are 10 ways to improve online presence with responsive design:

1. Adapt to Numerous Devices – You want your website to be able to adjust based on different types of devices so consumers can have a positive experience no matter how they’re viewing your site. If one potential customer first views your website on his or her mobile device then visits again later from a tablet, the website layout should make sense and be easy to use on both. If not, you may lose that customer to a competitor.

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Here's an example of a website with responsive design.

2. Improved Search Engine Rankings – Google rewards websites that use responsive design and are more mobile-friendly, so improving how your website appears on mobile devices can help you rank higher in search results and boost brand recognition.

Also, mobile searches are expected to continue to increase, so adapting your website to be more responsive will only help improve SEO.

3. Better Customer Experience – Websites that can be viewed from phones, tablets, or computers help improve the overall customer experience as well. Whether you have products or services you’re selling; your potential customers want websites to be user-friendly.

They want to be able to easily navigate your website no matter the type of device from which they’re currently viewing. It’s much easier when images align properly and visitors don’t have to scroll through endless pages of text to find the information they want.

4. Increased Speed – Consumers expect websites to load very quickly. If your website takes longer than a few seconds to load, you’ll likely lose numerous potential customers.

Having responsive web design can help ensure your site loads quickly across all platforms.

5. Avoid Duplicate Content – Perhaps you’ve seen brands that have different websites for different devices. This results in duplicate content and can significantly harm your SEO. Ensure you’re only using one domain name for your company across all platforms. This will help Google index your website and can help improve rankings.

6. More Visually Appealing – We don’t want to view a website on our mobile device that has an extensive amount of text which requires horizontal scrolling. We want engaging images, compelling video, and to have our questions answered right away.

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Make your website visually-appealing with engaging content, photos, and video.

7. Keep Bounce Rate Down - Unresponsive web design is a significant factor of higher bounce rates. Google monitors websites’ bounce rates and adjusts SEO rankings accordingly. If consumers are enjoying your website, they won’t want to leave.

Are you monitoring your bounce rate? Do you know what could be done to help reduce it?

8. Social Media Shares – A majority of social media use is done via mobile devices, which is another reason why responsive web design is crucial. Users will be more likely to share articles from companies with user-friendly sites.

Think about how you conduct searches and engage with brands online. Are you more likely to share an article on Facebook from your phone? Your consumers might be as well. In addition to responsive design, ensure your website has social sharing options to help boost traffic and exposure.

9. Save Money – Rather than spending money on advertising campaigns to increase website traffic, having a responsive website design can improve SEO rankings in a more cost-effective way.

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Responsive design can help improve SEO rankings organically.

In addition, you can save money by having one domain instead of running multiple versions of the same website.

Responsive design is also easier to maintain once executed.

10. Rise Above Competitors – How do you currently rank against the competition? Responsive design is a crucial method for ranking higher in search results.

Visit your top competitors’ websites from different devices and note how they look. Does it seem as though your competitors are already using this method? If so, it’s vital your website does as well. If not, it’s still important to help you potentially rank higher.


How Responsive Web Design Works

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Users should easily be able to access your website from all devices.

Instead of sizing elements on a web page by pixels, they’re sized by proportion. For example, if your website’s home page has three columns, you would determine how wide each should be in relation to the others rather than exactly how wide each should be.

This design also uses a fluid grid system which offers more flexibility between different sized devices.

Don’t Forget Visuals

How are you currently using visuals in your marketing campaign? Examples of types of visually-appealing features to include on your website, blog, and social media pages are photos, videos, infographics, presentations, screenshots, and GIFs.

When used as part of a responsive design strategy, users can easily share your content and boost your online traffic and exposure.

According to business.com, U.S. adults spend about two hours and 51 minutes each day on mobile devices. Also, if a website isn’t mobile-friendly, about 40% of Internet users will visit another website instead.

Don’t lose consumers to the competition, and don’t miss the opportunity to reach more potential customers.

Other Options

If you don’t have coding experience, there are numerous responsive design templates available. If you’re using WordPress, you can find free templates or pay a small fee for one. You can then have a web developer customize the template to your brand.

Are you tracking where your website traffic is coming from? How many of your visitors are from mobile devices?

Consider implementing a responsive design if you haven’t already!


Related Articles

A website development undergoes several issues and one of them is the Canonical problem. It is another form of illegal activities and can bring down the traffic on your page. It appears primarily when the 301 redirects are misplaced. As a result, other URLs can access your site from different browsers. This is a major setback since it makes your site vulnerable. You lose the authority you have over your sites because the search engines can index your page differently in each browser. All these subtle technical glitches can make your content look duplicate and plagiarized. Therefore, one must remove canonical problems to make the site stronger.

Effects of Canonization on Your Website

Canonical troubles can hamper the site’s well-being. Being one of the technical issues that need a constant check, it is gaining momentum in recent times. This illegal activity is one of the reasons why most startup companies fail despite having the right requirements for a booming business. Canonization hampers your page in the following ways-

• It stops multiple URLs to appear on-site for the same content.

• It also hinders the link juice dilution process. That means the equity for the URLs is no longer maintained.

• Finally, it diverts search engines into choosing the original and unique content. As a result, the best URL no longer features in the SERPs.

In connection to the impact, it throws on your page, you must know about its implementation first. 301 redirects and link tags are the prime areas of the concern. Any misfunction in these departments can drastically affect your company’s business.

The search engines like Google will index each URL separately. As a consequence, the customers will not choose your page due to its poor performance. Since generating high conversion rates is necessary for profits, any glitch can miserably drop it down.

Prime Concerns

To resolve canonical issues, two areas must be kept in mind. One is the 301 Redirects and the other is Link Tag which is using Rel Canonical. The misfunctions of these commands and links can hamper the overall performance of the site/blog or pages. The developers fear the 301 Redirects the most. It has already plagued ample sites and affected digital business.

301 Redirects

It is a code or a chain of commands that comes from the server as a requested URL. Since it is a moved page response and is permanent, it plays an important function. The 301 Redirects passes the link juice to a separate location. Thereby, helping the bot procedure for the site visitor to find the page. This helps the online viewer to find the page easily while searching on the web.

The command can be implemented through the server or coded into the page format. The primary issue leading to canonization appears when these commands are misplaced. Problems appear when the htaccess files are written wrongly. The root directory stores the wrong information. Since the coding can take place in various languages, the situation further worsens.

Rel Canonical Embedded Link Tag

Website handlers often encounter troubles with the link tag. Though Google tried to resolve the problem through rel canonical, alas, it has done more harm than good. The tag has simplified the work for the search engine bots.

At the same time, it has allowed the wrong URLs to enter the internet platform. Which means the users will confuse themselves and can link with incorrect portals in the future. Since you cannot do anything about Rel Canonical, you have to depend on 301 commands.

Resolving Canonical Troubles

For eliminating the issues related to duplicate contents, you need to undergo thorough research about the server for your hosting site. Though tools are present for helping you, it is better to seek professional aid for security issues. Whatever path you decide to choose, make sure a few changes will take place.

1. The domain name along with the text at the header is changed.

2. The root directory must store the updated information. Make sure the prefix and the root domain is written carefully.

3. Finally, check the renamed domain portal twice. Refresh the page untill there are no cached pages left.

4. As a word of caution, the IIS files should not have wrong information.

Resolving the Issue using Windows Server

In case you host the site using Windows server, move to the All Programs section and navigate to Administrative Tools. Now, simply move to IIS button. Internet Information Services is the acronym for that. Check the domain and choose Properties option. Now, click on the tab Home Directory and choose the radial icon for redirecting the URL. Type the domain name and begin the process by pressing the OK.

Final Remarks

With technological advancements, the website issues are gaining prominence. Canonical troubles are one of the many. Hope this article and the solutions were helpful for you. Though this is just a quick fix, it is advisable to seek expert advice if necessary.

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