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How to Improve Online Presence with Responsive Website Design

Responsive design resizes website content based on the type of device in use.

Responsive design is the concept of a website resizing itself based on the type of device in use. This has become increasingly popular, as consumers now conduct searches on mobile devices, tablets, and computers of varying sizes.

Responsive design ensures your website is easily viewable on all types of devices.

Viewing a ‘Fixed’ Website

Think about a traditional, fixed website that has several columns of text/images. When viewed on a mobile device, a user may have to scroll horizontally to see all the content. There’s also a chance the images are distorted.

According to Statista, over 52% of online searches are done from a mobile device. Because of this, a ‘fixed’ website that is not mobile-friendly is no longer ideal.

Ensure your website is mobile-friendly.

Make sure your website can effectively communicate to your audience via visual elements and concise, descriptive text that adapt based on the viewing screen size.

Here are 10 ways to improve online presence with responsive design:

1. Adapt to Numerous Devices – You want your website to be able to adjust based on different types of devices so consumers can have a positive experience no matter how they’re viewing your site. If one potential customer first views your website on his or her mobile device then visits again later from a tablet, the website layout should make sense and be easy to use on both. If not, you may lose that customer to a competitor.

Here's an example of a website with responsive design.

2. Improved Search Engine Rankings – Google rewards websites that use responsive design and are more mobile-friendly, so improving how your website appears on mobile devices can help you rank higher in search results and boost brand recognition.

Also, mobile searches are expected to continue to increase, so adapting your website to be more responsive will only help improve SEO.

3. Better Customer Experience – Websites that can be viewed from phones, tablets, or computers help improve the overall customer experience as well. Whether you have products or services you’re selling; your potential customers want websites to be user-friendly.

They want to be able to easily navigate your website no matter the type of device from which they’re currently viewing. It’s much easier when images align properly and visitors don’t have to scroll through endless pages of text to find the information they want.

4. Increased Speed – Consumers expect websites to load very quickly. If your website takes longer than a few seconds to load, you’ll likely lose numerous potential customers.

Having responsive web design can help ensure your site loads quickly across all platforms.

5. Avoid Duplicate Content – Perhaps you’ve seen brands that have different websites for different devices. This results in duplicate content and can significantly harm your SEO. Ensure you’re only using one domain name for your company across all platforms. This will help Google index your website and can help improve rankings.

6. More Visually Appealing – We don’t want to view a website on our mobile device that has an extensive amount of text which requires horizontal scrolling. We want engaging images, compelling video, and to have our questions answered right away.

Make your website visually-appealing with engaging content, photos, and video.

7. Keep Bounce Rate Down - Unresponsive web design is a significant factor of higher bounce rates. Google monitors websites’ bounce rates and adjusts SEO rankings accordingly. If consumers are enjoying your website, they won’t want to leave.

Are you monitoring your bounce rate? Do you know what could be done to help reduce it?

8. Social Media Shares – A majority of social media use is done via mobile devices, which is another reason why responsive web design is crucial. Users will be more likely to share articles from companies with user-friendly sites.

Think about how you conduct searches and engage with brands online. Are you more likely to share an article on Facebook from your phone? Your consumers might be as well. In addition to responsive design, ensure your website has social sharing options to help boost traffic and exposure.

9. Save Money – Rather than spending money on advertising campaigns to increase website traffic, having a responsive website design can improve SEO rankings in a more cost-effective way.

Responsive design can help improve SEO rankings organically.

In addition, you can save money by having one domain instead of running multiple versions of the same website.

Responsive design is also easier to maintain once executed.

10. Rise Above Competitors – How do you currently rank against the competition? Responsive design is a crucial method for ranking higher in search results.

Visit your top competitors’ websites from different devices and note how they look. Does it seem as though your competitors are already using this method? If so, it’s vital your website does as well. If not, it’s still important to help you potentially rank higher.

How Responsive Web Design Works

Users should easily be able to access your website from all devices.

Instead of sizing elements on a web page by pixels, they’re sized by proportion. For example, if your website’s home page has three columns, you would determine how wide each should be in relation to the others rather than exactly how wide each should be.

This design also uses a fluid grid system which offers more flexibility between different sized devices.

Don’t Forget Visuals

How are you currently using visuals in your marketing campaign? Examples of types of visually-appealing features to include on your website, blog, and social media pages are photos, videos, infographics, presentations, screenshots, and GIFs.

When used as part of a responsive design strategy, users can easily share your content and boost your online traffic and exposure.

According to business.com, U.S. adults spend about two hours and 51 minutes each day on mobile devices. Also, if a website isn’t mobile-friendly, about 40% of Internet users will visit another website instead.

Don’t lose consumers to the competition, and don’t miss the opportunity to reach more potential customers.

Other Options

If you don’t have coding experience, there are numerous responsive design templates available. If you’re using WordPress, you can find free templates or pay a small fee for one. You can then have a web developer customize the template to your brand.

Are you tracking where your website traffic is coming from? How many of your visitors are from mobile devices?

Consider implementing a responsive design if you haven’t already!

Related Articles

According to the Ahrefs study from May 2019, as much as 91% of websites on the web did not record any entries from Google search engine! The authors of the analysis looked at a billion websites. Does your website also have no visits from natural results from Google? Read what the most common causes of lack of traffic are and how to fix this!

Table of Contents

1) SEO as the first step towards new clients

2) Positioning - why do you need continuous promotion of your website?

3) The influence of links on positioning according to Ahrefs

4) What linking will not help your website?

5) Content marketing as a remedy for lack of traffic

6) What are your options for promoting your website?

7) Positioning - the greatest value for your website


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SEO as the first step towards new clients

SEO, i.e. website optimization, is all the activities carried out inside the site (on-site), which are to adapt it to the current requirements of Google algorithms and the needs of recipients. Appropriate information architecture, extensive and unique content, including keywords, speed, and mobility - these are just a few elements we are working on the website. Proper SEO optimization ensures after a few weeks a significant increase in Google visibility and thus intensification of website traffic. Only a fast, efficient and relevant website can encourage the recipient to make a phone call or send an e-mail. Your website is to be the best seller, so you should pay a lot of attention to it.

Positioning - why do you need continuous promotion of your website?

Website positioning is a variety of activities that we perform for your website in the Google search engine to improve the position of all combinations of key phrases related to your services/products. The core of positioning is link building, i.e. getting links from other domains to yours, developing content on the site, and distributing expert articles on external portals. It is mainly this process that is responsible for the success of your brand on the web.

You have 3 options for action:

• You focus on price, not quality, and outsource positioning to anyone because you think that it is not important to you, but all in all, competitors have it.

• You want to save some money and try to position your own website yourself, devoting many hours to it monthly.

• You order the website positioning of an effective SEO agency for an appropriate price in your industry (depending on the actions of competitors and presented in the strategy of actions

In the first variant, you really condemn your business to failure in the network, because the company you commissioned positioning will devote enough time to it to pay off. For PLN 200 a month it will be very low, right?

The second option is also not valid. As a business owner, you should focus on strategic planning, work for business development, and establishing business relationships. Your time spent on positioning reduces the time that you could use for what you know best. The day has 24 hours - we won't do anything about it. To perform positioning well, you need many months of work and testing on many clients to know what to do. Courses and guidebooks are not always enough.

The third choice seems the most reasonable. You outsource positioning to people who know this. Professionals will perform a thorough audit of the site, present an action plan (often associated with enriching your site with numerous articles that generate traffic) and devote more than 1 hour per month to your site.

Lack of SEO optimization or low-quality positioning are mainly factors that cause you to have no organic visits from Google!

The influence of links on positioning according to Ahrefs


Let's return to the Ahrefs study. Although the company's experts have not analyzed all the websites, the billion gives us a high probability that this is indeed the case at all sites.

What is the key conclusion of the developers of Ahrefs?

First of all, they proved the correlation between the lack of inbound links to the site and the lack of traffic from Google. And while getting external references is increasingly being sidelined, this study sheds a completely different light on this issue.

External links are still extremely important in the positioning process.

Not much has changed since the article on searchengineland.com.

Still + content + user behavior on the website are key ranking factors for Google algorithms.

The authors of the analysis state, however, that incompetent getting links can be as harmful as their lack.

What linking will not help your website?

• Buying links on e.g. allegro;

• Mass obtaining many links in a short time;

• Getting links on completely non-thematic and spammy domains;

• Getting links exclusively on keywords (exact match, partial match).

Content marketing as a remedy for lack of traffic

From the Ahrefs study, we already know that if your domain does not have incoming links, it will not get high positions in Google organic results, and thus will not get traffic and customers from this channel.

But the links alone are not enough. Even a perfect link profile is not a guarantee of high positions nowadays.

Google is a text search engine. Currently, he values extensive, informative and comprehensive content. They affect the significant traffic to the site from the so-called long tail, i.e. expressions composed of several words that you certainly enter/speak into the search engine yourself. These phrases are more precise, so a properly constructed article for these phrases will be faster in high positions in Google, which will increase traffic. And this can translate into customer inquiries. As you can see, for positioning to be effective, work has to be done on many levels.

Links and content are extremely important elements of promoting your website in natural results, without which you will not get much traffic from Google!

What are your options for promoting your website?

Below is a list of areas whose proper use will bring more and more traffic to your website.

• Positioning

• Ads campaigns

• Content marketing

• Social media

• Influencer marketing

Positioning - the greatest value for your website

Each of the activities listed above has its advantages and disadvantages. And depending on the industry, sometimes more emphasis should be placed on paid advertising on Google (starting business, increased competition in this field) or social media (high potential of the service/product virility). However, in most cases, the most effective in the long run is website positioning.

You can also visit buyinstagramfollowers.uk for your social media needs.

Only months of increased efforts for your website will result in a lot of traffic from Google. A properly planned strategy, without "side jumps", without artificial acceleration, will build the value of your brand on the web and cause you to achieve traffic that does not fade the next day, when there is no budget in your account (Ads campaigns or Facebook ads :) ).

In order for positioning to be effective, work should be carried out in accordance with the theses of Ahrefs experts. Obtaining external links, regular expansion of the text layer inside the page and refining optimization of technical elements will allow us to achieve high positions for many phrases and get the intended number of visits from Google.

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