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How to Improve Online Presence with Responsive Website Design

Responsive design resizes website content based on the type of device in use.

Responsive design is the concept of a website resizing itself based on the type of device in use. This has become increasingly popular, as consumers now conduct searches on mobile devices, tablets, and computers of varying sizes.

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Responsive design ensures your website is easily viewable on all types of devices.

Viewing a ‘Fixed’ Website

Think about a traditional, fixed website that has several columns of text/images. When viewed on a mobile device, a user may have to scroll horizontally to see all the content. There’s also a chance the images are distorted.

According to Statista, over 52% of online searches are done from a mobile device. Because of this, a ‘fixed’ website that is not mobile-friendly is no longer ideal.

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Ensure your website is mobile-friendly.

Make sure your website can effectively communicate to your audience via visual elements and concise, descriptive text that adapt based on the viewing screen size.


Here are 10 ways to improve online presence with responsive design:

1. Adapt to Numerous Devices – You want your website to be able to adjust based on different types of devices so consumers can have a positive experience no matter how they’re viewing your site. If one potential customer first views your website on his or her mobile device then visits again later from a tablet, the website layout should make sense and be easy to use on both. If not, you may lose that customer to a competitor.

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Here's an example of a website with responsive design.

2. Improved Search Engine Rankings – Google rewards websites that use responsive design and are more mobile-friendly, so improving how your website appears on mobile devices can help you rank higher in search results and boost brand recognition.

Also, mobile searches are expected to continue to increase, so adapting your website to be more responsive will only help improve SEO.

3. Better Customer Experience – Websites that can be viewed from phones, tablets, or computers help improve the overall customer experience as well. Whether you have products or services you’re selling; your potential customers want websites to be user-friendly.

They want to be able to easily navigate your website no matter the type of device from which they’re currently viewing. It’s much easier when images align properly and visitors don’t have to scroll through endless pages of text to find the information they want.

4. Increased Speed – Consumers expect websites to load very quickly. If your website takes longer than a few seconds to load, you’ll likely lose numerous potential customers.

Having responsive web design can help ensure your site loads quickly across all platforms.

5. Avoid Duplicate Content – Perhaps you’ve seen brands that have different websites for different devices. This results in duplicate content and can significantly harm your SEO. Ensure you’re only using one domain name for your company across all platforms. This will help Google index your website and can help improve rankings.

6. More Visually Appealing – We don’t want to view a website on our mobile device that has an extensive amount of text which requires horizontal scrolling. We want engaging images, compelling video, and to have our questions answered right away.

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Make your website visually-appealing with engaging content, photos, and video.

7. Keep Bounce Rate Down - Unresponsive web design is a significant factor of higher bounce rates. Google monitors websites’ bounce rates and adjusts SEO rankings accordingly. If consumers are enjoying your website, they won’t want to leave.

Are you monitoring your bounce rate? Do you know what could be done to help reduce it?

8. Social Media Shares – A majority of social media use is done via mobile devices, which is another reason why responsive web design is crucial. Users will be more likely to share articles from companies with user-friendly sites.

Think about how you conduct searches and engage with brands online. Are you more likely to share an article on Facebook from your phone? Your consumers might be as well. In addition to responsive design, ensure your website has social sharing options to help boost traffic and exposure.

9. Save Money – Rather than spending money on advertising campaigns to increase website traffic, having a responsive website design can improve SEO rankings in a more cost-effective way.

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Responsive design can help improve SEO rankings organically.

In addition, you can save money by having one domain instead of running multiple versions of the same website.

Responsive design is also easier to maintain once executed.

10. Rise Above Competitors – How do you currently rank against the competition? Responsive design is a crucial method for ranking higher in search results.

Visit your top competitors’ websites from different devices and note how they look. Does it seem as though your competitors are already using this method? If so, it’s vital your website does as well. If not, it’s still important to help you potentially rank higher.


How Responsive Web Design Works

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Users should easily be able to access your website from all devices.

Instead of sizing elements on a web page by pixels, they’re sized by proportion. For example, if your website’s home page has three columns, you would determine how wide each should be in relation to the others rather than exactly how wide each should be.

This design also uses a fluid grid system which offers more flexibility between different sized devices.

Don’t Forget Visuals

How are you currently using visuals in your marketing campaign? Examples of types of visually-appealing features to include on your website, blog, and social media pages are photos, videos, infographics, presentations, screenshots, and GIFs.

When used as part of a responsive design strategy, users can easily share your content and boost your online traffic and exposure.

According to business.com, U.S. adults spend about two hours and 51 minutes each day on mobile devices. Also, if a website isn’t mobile-friendly, about 40% of Internet users will visit another website instead.

Don’t lose consumers to the competition, and don’t miss the opportunity to reach more potential customers.

Other Options

If you don’t have coding experience, there are numerous responsive design templates available. If you’re using WordPress, you can find free templates or pay a small fee for one. You can then have a web developer customize the template to your brand.

Are you tracking where your website traffic is coming from? How many of your visitors are from mobile devices?

Consider implementing a responsive design if you haven’t already!


Related Articles

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Many specialists agree that guest blogging is one in every of the foremost effective selling ways on the web. By making content for an additional web site, you boost recognition and authority for your own.

However, not everyone seems to be keen on turning in the content they pay time making. Why not place that content on their own website?

Because it delivers many opportunities outside of serving to someone’s website gain traffic.

Here is my list of seventeen wonderful benefits of guest blogging and why you ought to be doing it. It’s over simply making content for somebody else because it conjointly improves your own whole.

1. Improves Your Authority within the trade

Guest blogging helps your business build authority. The additional quality content you get a move into the wild, the additional individuals trust your whole. Of course, you would like to supply solid data individuals will trust.

Authority is one in each of the key parts to a decent selling strategy. this can be very true wherever the term, “fake news” is thus prevailing. Sharing what you recognize and having facts to support the claim strengthens however others read your content.

Studies show however millennials are less seemingly to trust advertisements. Between trusting social influencers additional and victimization ad-blocking apps, it comes all the way down to content to inspire trust in a very whole.

2. Builds Your Backlinks

One of the largest reasons why many of us dive into guest blogging is as a result of it helps produce smart backlinks. as a result of algorithms in search engines like Google still worth quality backlinks, this can be a boon to SEO.

You need to stay in mind however backlinks have modified over the years, though. You can’t merely write a guest post and assume your website can perform higher in search results.

This is as a result of sites like Google currently trust “relevant” backlinks.

A relevant backlink suggests that each end give similar data. as an example, you wouldn’t need to form a backlink from a fishing web site if you owned a true estate business.

Context matters, and you would like to create certain your guest blogging is sensible for each you and also the site’s owner.

3. Increases Organic Traffic

Many relishes within the advantages of guest blogging for SEO functions. The additional links back to your website, the higher your webpages perform. every relevant link back to specific content assists in growing organic traffic.

Think of organic traffic as guests World Health Organization notice your content from search engines. once an internet site is crawled, its links are analyzed and rated for importance.

So, making backlinks from a guest post shows sites like Google the content is of substance.

Important content is then translated into a better position in search results. Over time, you’ll see webpages you link from external sources report a better average position once individuals search its keywords.

4. Makes individuals awake to Your whole

Another immensely vital facet of guest blogging is making awareness of your whole. After all, nobody can pay cash together with your business if they don’t comprehend it exists.

And bear in mind, most millennials don’t trust or maybe read ads today.

Benefits of guest posting embrace obtaining your name out there. As there's most competition on the web nowadays, obtaining your whole in as several locations as attainable is good.

Experts believe it takes 5 to seven impressions before somebody can bear in mind your whole. this suggests you would like to place within the effort to write down a relevant guest journal as usually as attainable to create the best impact.

5. Obtaining high-quality traffic

Everyone needs high-quality traffic. this can be once you pull in guests World Health Organization are presumably to learn from your content or build a purchase. once you guest journal on relevant websites, you’re already reaching an audience curious about your material.

It’s not all that tough to amass traffic simply by victimization keywords, phrases, and social media. It’s reaching those people World Health Organization are progressing to build a sale that creates all the distinction.

Regardless of your website’s financial gain relies strictly on advertisements or eCommerce, you would like to focus on those that are additional seemingly to click.

This involves making poignant journal posts that resonate at intervals the reader.

6. Offers Constructive Community Feedback

Part of developing impressive digital selling ways involves bobbing up with new ideas or modifying plans to suit current wants. one in every one of the advantages of blogging for business content is obtaining insight from the community to assist regulate those ways.

People usually share experiences and ideas within the comment section of a literate journal post. this suggests you have got access to constructive feedback from alternative areas outside of your own web site.

Think of it this manner, you will stumble across somebody World Health Organization has the foremost perceptive response to a journal post from an internet site happiness to some other person. His or her suggestions might inspire a brand new thanks to doing one thing that seems to be spectacular for accumulating traffic.

7. Offers Network growth

Networking may be a very important part once it involves building a whole. just like the previous proverb says, “It’s not all concerning what you recognize, however World Health Organization you recognize.” This statement is as true nowadays because it was fifty years agone.

People insure positions could also be capable of serving to build a recognizable whole across their own networks. It’s like making an online of awareness wherever everybody concerned will probably facilitate each other.

In fact, this idea is that the base for the LinkedIn social media hub.

Guest blogging for alternative websites helps produce networks from website homeowners and readers alike. Often, these networks cause collaborations that have an excellent larger impact on business relationships.

8. Enhances Your Own name

When you consider the late Steve Jobs, what's the primary factor that pops into your mind? in person, I envision the whole, Apple. Now, I’m not speech that guest blogging can cause you to as well-liked as Steve Jobs. However, it'll play an identical role in your own name.

Keep in mind that just about four out of 5 shoppers believe businesses are additional trustworthy once they produce custom content. once you tie your name to the piece, you furthermore might become additional trustworthy in their eyes.

How individuals understand you on-line impact several elements of your life. Not solely will it facilitate individuals to trust the whole to that you’re connected, however, it conjointly improves your worth do you have to have to be compelled to progress to a brand new business or project.

9. Expands a Portfolio

Portfolios are vital for each individual and businesses alike. shoppers need to check for themselves, impact a whole makes, particularly once it’s accessible online. one in every one of the advantages for guest blogging is enhancing that portfolio.

The additional valuable data you share through guest posts, the additional the whole shine online. This demonstrates experience and skill at intervals your trade.

Some can even argue that a portfolio based mostly in the text is sort of as valuable united showing pictures.

You don’t need to stay that portfolio restricted to simply your web site. the explanation for branching out is to have interaction associate degree audience you don’t have. Show individuals why they must follow your whole.

10. Improves believability

Credibility is simply as vital as an authority in today’s market. It’s not enough to easily sound such as you recognize what you’re talking concerning. individuals have to be compelled to trust the whole before you'll be able to be viewed as authoritative.

You can produce this believability by delivering guest journal posts on alternative well-liked sites. this can be partial as a result of the site’s owner must permit publication within the initial place. It’s like being vetted by somebody in your trade.

Because of this vetting method, you would like to form the foremost effective and distinctive content. Some website homeowners could also be exceptionally fastidious once it involves posting content.

However, this might conjointly contribute to delivering material that's additionally credible overall.

That’s all

One of the most commonly asked questions among new bloggers -- and sometimes even experienced authors -- is... "What should be my next blog topic?" Here is the first major step in creating an interesting, enlightening and impressionable blog which will actually help engage users on your blog. This is also the stage where everything can go wrong... If you go with the wrong option, you may be stuck writing on a pointless topic for months before realizing it is time to shift on the new topic. A few common mistakes writers make when choosing a topic are: Choosing a subject, they know little about. Selecting something they're not enthusiastic or passionate about. Choosing something that's too diverse -- their blog ends up having an extremely diverse range. Choosing something only because others are making money writing about it. These elements do not make a great blog -- they make up an"okay" blog that typically offers no real advantage to the reader. When you have absolutely no understanding of the use, production process, or advantages of a smart token, contact smart cards, PVC card, or scratch cards... Then why spend your time writing about a contactless smart cards company? It does not make any sense, right? However, while there are plenty of "don'ts" from the world of blogging, there are also quite a few "do's": Start with brainstorming Write down a list of everything which makes you, YOU... Your passions, education, hobbies, skills -- in every area of life --, and adventures. From this list, derive blog topics. In almost all situations, it's easiest to determine topics from something you are acquainted with or have an interest in. However, it is crucial to just pick 1 idea and stick with it... Don't try to use everything on your own brainstorming list. Determine your target audience. Can it be the housewife who desires some strategies for how to simplify matters in the kitchen? Or, is it the teenaged girl who only needs to read her thoughts laid out on paper? Similar to how you chose only one brainstorming idea for your topic, select just one target audience. You can't target every individual being -- simple as that. A 12-year old girl doesn't want or need to read exactly the exact same material as a 65-year older man. You might encounter the rare event where they do both enjoy a handful of posts, but this will not happen most of the time. Take a Look at the Marketplace. As soon as you have determined who your target audience is and what the main direction of your content is, it is time to find out who else is doing it... This is great for determining what sites you are up against for visitors and it also helps you get more blog ideas. As soon as you narrow down your niche and determine your target audience, find sites that are already ranking in that area. Take some of their most successful blog articles and make them your own -- address the other side of the debate, add your own tips, write about your experience... It is clear that people are interested in this type of content, just make it your own to the audience. Get your name out there As soon as you've done all the footwork and have gotten your site up and running with the ideal topic, it's the right time to introduce it to the entire world... One fantastic way to get one foot in the door and begin getting your name out there is by enlisting the support of a guest posting service... A guest posting service will post unique blogs -- as a guest post -- to many different blogs, including backlinks to your website. These backlinks will then help generate visitors to your site. Social networking is also a great place to promote your blog -- always discuss your new blog post on your private page, and company page in case you have it, on well-known sites like Facebook, Twitter, and Instagram. Bottom-line A few last tidbits of information to keep in mind to your first -- or next -- blogging venture... Relevancy is vital: Practice relevancy by focusing on your target audience. Brainstorm everything that is important to your target audience and become aware of it. Practice relevancy by focusing on your specific niche. The narrower you make your blog topic, the more you are able to develop it as well as you can become an expert on that niche. Practice relevancy by focusing on your objectives. Focus on subjects relevant to your viewers, but ones which still fall within the relevancy of your nice. Practice relevancy by emphasizing the here and now. Relevancy is timeless. Readers don't wish to read the old news -- concentrate on fresh and upgraded methods. Practice relevancy by focusing on problem-solving. Nice and appropriate content starts with question and answer. When you're dealing with an issue, you offer the reader a strong, important reason to read your blog. Conclusion. Rather than simply writing about everything you wake up feeling just like this day, focus on narrowing it down... Brainstorm, determine your target audience, have a look at the current market, get your name out there, and above all -- stay relevant.

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