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Should be focus on your website text mistakes | Responsive Website Design

Not every page on your website is the same. This way you have the main page. A contact page. An about us page. A service page. The texts are structured differently per page. The main page is a short summary of what the reader can expect on your website.

Not every page on your website is the same. This way you have the main page. A contact page. An about us page. A service page.

The texts are structured differently per page.

The main page is a short summary of what the reader can expect on your website. If you have a few services, it is useful to put them on the front page. That way, the reader immediately knows what you have to offer.

Collect your email addresses then you can put the giver on the main page.

About 50% comes to me via the main page. I use Google analytics to see what a customer considers important to view. I then place the button clearly visible on my main page. You can also treat the expected follow-up page like this. In this way, you create a clear path.

Main page

Texts on the main page are short to very short. The customer has arrived here to click through. They scan the page as quickly as possible.

Of course, this is different if your giver is central.

Services page

The page about your service is actually a sales page. You must, therefore, treat this as a sales page.

There are various theories about the sales page, but this is usually a long page without distractions.

The menu is often omitted. As well as the sidebar.

Usually, reviews are added to convince people of your expertise. A portfolio is of course also possible. Or both.

Contact page

The contact page. You can keep this short. People want to send an email to you here. See where your office is. Or look up your telephone number. This must, therefore, be clear.

About us page

People want to know who they do business with. You can tell something about you here. What you can do for the customer and maybe some reviews. This way you can see everything on 1 page about you and your delivered work.

Menus

The most important pages are in your main menu. You can also create a submenu and possibly various menus in the footer (bottom of your website).

You also cannot include pages in your menu. So-called "real" sales pages. You only come here if you click on an advertisement on Facebook or in Google Ads. These types of pages are written via a fixed pattern. The purpose of this page is to convert the paid click into a lead or even customer.

All pages in the main menu have as the main goal to let your customer know who you are and what problem you are solving.

General about texts: The problem you solve

You write from the customer. For example, if you sell a touring bicycle, you could indicate in your text how much fun it is to ride through the forest in the sun on Sunday. You give a kind of imagination to your text.

The pages, therefore, contain the pages. If you participate in a form of content marketing, then you also keep a blog. Here you will find your messages or articles.

To write from your client, you must, therefore, know what kind of questions he has. You can find out a large part of those questions with a keyword search.

Process SEO in your text

A keyword search, therefore, has a dual function. It indicates what the customer is looking for. So it actually gives you a lot of ideas for your blog.

The second function is actually why everyone is talking about keyword research. Namely the high score in Google with certain words. If you have a services page, for example, it is useful to optimize it for the words that customers use in Google.

Keyword research

You can use different tools and tactics for keyword research.

I use the Google Ads keyword planner myself. in addition, the Google suggestions that you see as soon as you start typing. You can also find this at the bottom of the Google page. I also view the competitor's URLs. I look at the pages of the competitor's website. You can also use Google Trends.

Length of the text

Texts are important for the search engine. A search engine like Google may be very smart, but needs words to understand the content. More text is generally better for SEO, but on a general page can sometimes be an overkill for your reader. In your articles, you can go wild with a long text.

Customers will not read most of the text since they scan the page for useful information. You must, therefore, provide good subtitles. Subtitles that tell your story a bit like a summary.

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Even though technology can widely strengthen business procedures, the difficult circumstances that come with it should be expected. Therefore, it's wise to either create your own full-time IT team or work with an external Nottingham IT support provider. Even though many would rather have their own IT support unit, this is often a very costly option. Alternatively, working with an external IT support specialist is more cost-efficient because it can help lower staffing costs.

Outsourcing your company’s IT support is recommended in case you do not have adequate resources to spare. Nevertheless, with all the different IT firms out there offering similar solutions, it can be tough to pick the greatest one. To guide you, here are a few essential traits they need to have:

They must be proactive

Lots of IT support providers these days only fix complications whenever they take place. This type of service is inefficient because support is only provided as soon as difficulties start impacting your business, and this leads to costly recovery time. The best provider will instead offer a proactive service, where they always make sure that everything is functioning properly. This type of support is more appealing as your system’s complications will be resolved before they get worse and bring about severe damage. Getting rid of any issues early on will eventually help you save money and minimise recovery time.

They must be good at communication

It is simple for company owners to get confused with technology-related things because of the technical language and advanced systems involved. Reliable managed IT support specialists should be able to effectively explain to you what they're doing using excellent communication abilities. These experts will patiently help you comprehend everything that's happening and won't use any unwanted jargon so you can coordinate with one another easily. With their help, you can increase your effectiveness in handling issues and make better and more informed business decisions.

They must be able to support your company’s expansion

Growing companies should have a firm foundation for technology that will help them manage the large amounts of data they'll soon acquire. A good managed IT support provider can install state-of-the-art systems that help your business manage big data, which will let you expand with no worries. Another essential thing to take into consideration is the number of technicians they have available to help you with your problems. Your chosen IT support provider must be able to completely provide the support you require even as your company grows.

They should have experience catering to your business’s industry

It's advisable to look for a Nottingham IT support professional who has extensive experience in dealing with your company's line of work. Possessing prior experience allows them to understand the various problems of your business and come up with effective tech solutions to resolve them. These support experts can create efficient IT strategies that are best for your company and will allow you to reach business objectives. To make sure you will hire a decent support specialist, they must show proof of success in your industry. Examples of these are favourable testimonials from their previous clients, formal certificates, or accolades they obtained.

By taking into account these important characteristics, you'll have less difficulty in choosing the right Nottingham IT support company for you. If you can locate an exceptional one that matches all of the criteria, you can expect huge improvements in your business operations.

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