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The benefits of RWD responsive website design for SEO

SEO (Search Engine Optimization) is "search engine optimization". In the vernacular, it is to let Google, Bing and other search engines give you a good evaluation of your website, and thus improve your website's ranking in the search engine.

 The ranking will be based on:

1. Traffic: The number of visitors to this URL

2. Content relevance: Whether the content of the website matches the keyword searched by the user

3. Stay time: The netizen not only finds your website, but also stays on your website. The longer the website represents yours, the more relevant it is to this keyword.

4. Update frequency: If the website is updated frequently, the search engine will give a higher score.

5. External links: Your website has a lot of external links, that is, there are many bloggers with shared articles or websites with heavy weights that can be linked to your website will also make the rankings better.

6. Mobile device optimization: This is also the most important point in recent years. It shows that in recent years, as mobile phones and tablet users have increased, various search engines have begun to pay attention to the search rights of mobile phone users.

The website needs to be easy to read on mobile phones. Google even announced the modification of the search engine algorithm on April 21, 2015. The search results will be sorted according to the "friendliness" of mobile devices, tablet computers and other mobile devices, and a mobile phone is made. The Compatibility Testing website ( ) allows owners to test whether the design of their own web pages is suitable for browsing through mobile devices.

It wasn't long before Bing (also known as Yahoo!'s search engine technology) also announced the follow-up of Google's approach, so "matching the search engine's policy for mobile device browsing" is the biggest benefit of the RWD website for SEO .

In general, the search engine is based on whether your website can meet the user's usage habits and is used as a scoring standard for website quality scores.

Combining the various experiences, we will organize the RWD responsive website to better the benefits of SEO as follows:

1. Reduce duplicate web content

If you are not using the RWD responsive website, in addition to the computer version of the web page, you must design the mobile version of the web page with the same or similar graphic content in order to pass the mobile phone compatibility test. You can see that the link between the PC version and the mobile version of the web page is different. In the case of Google’s rules, if the URL is different and the content is duplicated, it will not list your website as a malicious link. Will still affect the evaluation (Page Ranking).

2. Reduce the page skip rate (Bounce Rate)

We as a SEO Consultant in Rawalpindi if the mobile user searches for your website and finds that you can't use your mobile phone to browse smoothly and immediately return to the search page, that is, the stay time is too low, it is easy for Google to think that your website is not the best search result, ranking for you. It will also decline. Is the impact so big? Google has suggested that 61% of mobile users encounter webpages that cannot be viewed smoothly with their mobile phones, and they choose to jump out immediately. The higher the click-through rate, the higher the jump rate, and the advertising marketing cost of betting is like throwing into the water.

3. Avoid users hitting the wall to improve the usability of the page (Usability)

If the computer version and the mobile version are different websites, many users may not find the original search. For example, if you find a shared webpage in front of your computer, you will be forced to jump to the mobile version after connecting to the webpage with your mobile phone, but you will never find the original content.

RWD responsive websites do not need to choose the computer version or mobile version. Users can browse the webpage smoothly and conveniently using various devices.

4. The same URL applies to computers, mobile phones and tablets, maintaining a single link (Single Link)

Another benefit of the RWD responsive website is that there is no need to link between the computer and mobile versions. The same URL applies to both computers, tablets and mobile phones, so the number of visitors will accumulate on the same website. When sharing a web page with a friend, you can ensure that both parties can see the same content. When the rate of dropout, the increase in usability, and the increase in the number of shares, the increase in traffic and stay time will naturally increase the search ranking.

Another advantage of using RWD to maintain a single link is that the website marketing budget does not need to be split into two computers and mobile phones. If you do a mobile website, you will have to worry about the search ranking of the mobile website.

5. Improve local search ranking (Higher Local Ranking)

More and more people use mobile phones and tablets to search for daily services, entertainment, travel and other life information. In order to facilitate mobile Internet users, Google's search results of mobile devices will give priority to stores that are closer to users. For example, if a mobile search for “SEO Specialist in Rawalpindi” or "restaurants" is located in Islamabad Pakistan, Google's search results will give priority to restaurant-related websites near Islamabad. This original intention is good, can increase the exposure of local businesses, but if this website cannot be browsed smoothly on the mobile phone, the high exposure rate will bring high jump rate, that is, the more people click on your website, the more People jump off, which in turn affects the search ranking. Therefore, if you are providing a local service store, such as restaurants, KTV, motels, etc., the RWD responsive website will greatly increase your action search ranking.

Google likes RWD responsive websites (responsive web design)

If Google just likes this one, then there is nothing to say, and the RWD responsive website is right. The following is the official google file

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Having a Web site that gets found in Google and the other engines isn't hard to do, but it can be difficult to know where to begin. Here are ten tips to get you started. 1. Start out slowly. If possible, begin with a new site that has never been submitted to the search engines or directories. Choose a domain name that best fits your brand, and start out by optimizing just the home page. (Many SEOs recommend purchasing a keyword-rich domain name; however, I've been optimizing sites successfully since 1995 without using them. A Perfectly Optimized Page: How To Do?) 2. Learn basic HTML. A lot of search engine optimization techniques involve editing the behind-the-scenes HTML code. Your high rankings can depend on knowing which codes are necessary, and which aren't. Minimally, you should be able to view the source code of any page and understand what it all means, as well as be able to slightly edit it as necessary. 3. Choose keyword phrases wisely. The phrases you think might be perfect for your site may not be what people are actually searching for. To find the optimal words for your site, use a research tool such as Wordtracker. Decide on two or three highly targeted phrases for each page of your site. Never shoot for general keywords such as "travel" or "vacation" as they are rarely (if ever) indicative of what your site is really about. 4. Write approximately 200-250 words of visible text copy based on your chosen keywords. This is a crucial component to high rankings and a successful Web site. The search engines need to "read" keyword-rich copy on your pages so they can understand how to classify your site. Write the copy based on your keyword phrases, and not the other way around. Don't be afraid to use your phrases as many times as it makes sense to do so. The optimal number of instances will vary by search engine, the number of words on your page, and also by how well the copy actually reads to a person. Simply sticking keyword phrases at the top of the page or only in headlines probably won't cut it. (Purchase and read my "Nitty-gritty of Writing for the Search Engines" handbook for exact tips on how to do this.) 5. Create a killer Title tag. Title tags are critical because they're given a lot of weight with all of the search engines. You must put your keyword phrases into this tag and not waste space with extra words. Do not use the Title tag to display only your company name, or to simply say "Home Page." Think of this tag more as a "Title Keyword Tag" and create it accordingly. It should reflect exactly what your page is about, using the keyword phrases people might be using at a search engine to find your company. 6. Make sure your site is " Digital Marketing Trends." Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity. You can go out and request hundreds or thousands of links, but if your site sucks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information -- other sites will naturally link to it without your even asking. It's fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites. When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines. 7. Create meaty Meta tags. Meta tags have some value, but they are not a magic bullet. Create a Meta Description tag that uses your keywords and also describes your site. The information in this tag often appears under your Title in the search engine results pages, especially if the keyword phrase that was searched upon in the engine appears in your tag. The Meta Keyword tag isn't quite as important as the Meta Description tag. Contrary to what many people believe, what you place in the keyword tag will have very little (if any) bearing on what keywords your site is actually found under, and it's not given any consideration whatsoever by Google. Feel free to use this tag for technical synonyms or common misspellings if you want to, but do NOT obsess over it; it definitely won't make or break your rankings How to Get Traffic for Website 2019?. 8. Be careful when submitting to directories such as Yahoo, DMOZ, JoeAnt, Gimpsy and the like. Having directory listings are a key component to getting your site spidered and listed by Google and the other search engines. Therefore it's important to read each directory's FAQ and follow it precisely. Making mistakes in the submission process could cost you dearly as directory listings are difficult to change later in the game. Be cognizant of the fact that you will be dealing with human editors, and always think about how you can make their job easier when it comes to listing your site. 9. Don't expect quick results. Getting high rankings takes time; there's no getting around that fact (even with paid-inclusion). Once your site is added to a search engine its rankings may start out low and then slowly work its way up the ladder. All search engines measure link popularity, and it takes time to really and truly become one of the most popular sites in your niche. Be patient and give your site time to mature. 10. Don't constantly "tweak" your site for better results. It's best not to make changes to your on-the-page optimization for at least three months after you optimize it. You certainly don't need to sit on your hands or twiddle your thumbs during this period, however. You should constantly work on adding new stuff to your site to make it better and better, plus you should always be on the lookout for other sites that might be interested in making your site available to their site visitors. If you've followed these tips and still can't find your site in the engines, the first place to "tweak" would be your page copy. If you added less than 250 words of visible text on your pages, this could be your culprit. Also, double-check your keyword density, and make sure that you only targeted two or three phrases per page. Read Blog: What is difference between White Hat SEO and Black Hat SEO Eventually, you'll see the fruits of your labor with many top-ten rankings in Google and the rest of the search engines!

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