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Loan App - Best Way to Pay EMIs on a Click

The trend of offering financial tools by leading lenders in the form of an online loan app is what has emerged in India. With leaders in multiple categories, such as electronics, groceries, and e-commerce, offering an app, can the finance sector be behind?

All leading nationalized and private banks, as well as non-banking finance companies (NBFCs), are nowadays offering their loan customers with a loan app. A loan app is a customized version of a website, which offers many services on your fingertips.


Using an online loan app, not only you can easily pay EMI online, but even avail many other preferred financial services on the go. If you want to know some of the features of the leading finance apps, then here is a post you should go through. Read on!

Usage of an Online Loan App at a Glance:

  1. Lets you pay EMI online- You don’t have to log in to the website of your lender to access your details of the loan to pay your online or even visit a lender to drop a cheque. You can just log in your loan app once on your smartphone and get all details super quick by opening it. As a result, your EMI payment has been simplified with some taps on the loan app. 
  2. Helps you know your details of the loan accounts- By using an online loan app, you can also know the details of all loan accounts such as the current and previous ones right on your smartphone. What’s more, you can also download the loan statements on your mobile phones for future references.

  3. Can let you make prepayments and foreclose the loan- If you wish to make some prepayments towards the loan account or even pay EMI online foreclose it before scheduled tenor is over, it is possible to do all on finance apps. A majority of lenders don’t charge any amount for prepaying or foreclosing the loan earlier.

  4. Enables you to enjoy exclusive pre-approved loan offers- All lenders extend the facility of some pre-approved loan offers to its loan customers on many financial products. The purpose of such deals is to make your loan application and procedures to move hassle-free and fast towards the approval. By sharing your basic personal details like name and mobile number, you may seize your pre-approved loan offers.

  5. Let you log complaints- Other than letting you avail all discussed financial services, a loan app also lets you raise a request for all complaints or grievances. You can also check the status of all logged requests including the detailed description of earlier ones.

  6. Enjoy quick response chatting with a chatbot- You can even get in touch with an AI-enabled chatbot on the loan app of a lender to get quick responses to your queries about any products.

  7. You can also rate the loan app- Based on your user experience of availing the financial services on finance apps, you can also rate it with some easy taps. Lenders consider such responses as cues to improve their financial services on the online loan app in the future.

A loan app is surely a path-breaking technology that is being embraced by the users in a big manner. It is because they can access all financial details and services right on the online loan app on their smartphones. Known lenders like Bajaj Finserv offer many pre-approved offers on home loans, personal loans, EMI finance, and more. Such deals can help in simplifying the overall loan procedures and making everything fast.


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Several US senators want intelligence services to investigate the increasingly popular application of Chinese origin

The United States will investigate the Chinese social network TikTok to determine if it can be considered a threat to national security. This network, in which users upload short videos of up to 60 seconds, has become one of the most popular among the American youth audience, with more than 27 million users in the country that open the app, on average, more eight times a day, according to company data leaked in the month of February.

A quick look at the social network does not in principle suspect big problems. Most of the videos are dances, memes, internal jokes, challenge videos and songs. It is a network with content in a more optimistic tone and much less serious than what can be seen on Facebook or Instagram.

But the origin of the application at a time of high commercial tension between China and the US and how fast it is expanding throughout the world (it already has more than 500 million active users) begin to worry some US senators.

Two of them, Democrat Charles E. Schumer and Republican Tom Cotton, have asked intelligence services to thoroughly study the operations of the social network. "With 110 million downloads in the US alone, TikTok is a potential spy threat that we cannot ignore." Senators request that the data that TikTok treasures from its users and whether there are filters or some type of censorship imposed from China be studied.

They also wonder if it could be used for foreign powers to influence the next US elections, as happened with Twitter and Facebook in the 2016 presidential elections. An FBI investigation concluded this year that Russia took advantage of these networks to disseminate propaganda during the electoral period favoring the candidacy of the current president of the country, Donald Trump.

TikTok, which has recently started expanding its advertising business in the US, says US user data is stored on local servers, not in China, but US security agencies fear that if the Beijing government presses To ByteDance, the Chinese company that owns TikTok, it will have no choice but to obey.

ByteDance launched the TikTok market in September 2017 as a combination of a previous social network, Douyin, with Musical.ly, an app born in Shanghai but with a US presence. that the company acquired that same year for about 800 million dollars. The exponential growth of the app has catapulted the valuation of ByteDance, now considered one of the most successful start-ups in the world, with a value close to 78,000 million dollars.

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Today, ratings and reviews of any product or service plays a crucial role for any user while making a purchase decision. For instance, if users go on play store to download any app they need, they usually look at the user ratings and reviews before making the effort of installing and exploring it, even if it’s a free app.

If this is the case for the free app, then think how much these reviews can affect a user’s decision in case of paid apps. These mobile app reviews indirectly affect the visibility of the apps in the app stores and also determine their chances of being featured in Featured Lists or on the home page.

Today, the app stores have become crowded, as thousands of apps are being added on a weekly basis, making it difficult for businesses to stand out and market their app effectively. This is where mobile app marketing services come into play. These app review sites explore your app thoroughly and publish honest reviews, keeping in mind the importance of app reviews for both the users and businesses.

Now let's have a look at some important reasons how these mobile app reviews play an essential role in the marketing of mobile apps.

1. Increased App Visibility

One of the ultimate aims for an app owner or business is to generate revenue from his mobile app, and this goal can only be achieved if the app becomes more and more visible and reach a larger audience. And, increasing app visibility, in turn, is a major aim of your app marketing efforts.

Positive app reviews and ratings, along with relevant category and subcategory for the app, affects your app ranking and visibility on the app stores and results in better ASO results, enhancing the visibility of your app, and making people aware about your value proposition.

2. Increased User Retention

Asking users for their feedback regarding the app is a way to engage with users, encourage two-way communication, and let them know that you are concerned about them. This makes users become sure about the thing that their app reviews are being considered, and will be acted upon. All of this helps in maintaining the loyalty of the users toward the app.

Meanwhile, only listening to users is not sufficient to retain them. It is the responsibility of the app owner or business to show the responsiveness, addressing the user's concerns, and make relevant changes in the app. These communication efforts certainly boost user engagement and encourage more positive app reviews, and in turn, build long-term loyalty to the brand.

3. Boost Revenue

The revenue from the app is indirectly related to the app reviews and ratings as they act more as a source of credibility. But, the positive reviews add up to your marketing efforts, increasing your reach and reliability, attracting more and more loyal users, ultimately boosting the revenue.

Create different channels for feedback in your app, use appropriate time and intervals to ask for feedbacks, provide option different social media channels to enable the user to reach you without any difficulty.

4. More Conversion Rate

There is no denying that the app ratings and reviews influence the conversion rate of the app. Your app marketing efforts to increase conversion and increase downloads are again aided by the app reviews. This factor doesn’t make much difference if you have achieved a level of quality unless you make efforts to maintain it.

App reviews/ratings, along with your conversion and retention, also depends on your app title, description, demo videos, screenshots, app icon, etc., as all of this affects your App Store Optimization efforts.

5. Builds Support Community

Building a community of supporters is beneficial as they support your efforts and act as the influencers for other users, and bring people together from around the globe to market your app.

This community can be built by motivating your users to review the app in return for some rewards.

This support community also comes handy if you are planning to market and promote your app on social media, increase your online presence and boost the app’s visibility.

How to get app reviews?

In this fast-paced world where we encounter some new technology updates every day, you have the option to thrive and get ahead of your competition, is to get app reviewed by a trusted and verified mobile app marketing service, along with the conventional means that we have discussed above.

There are various mobile app review sites out there, which review app in a detailed and informative manner, making it easy to reach a large user base and influence their decision. Also, the credibility of such mobile app marketing services is a crucial part of the selection of the right mobile app review site.

Final Thoughts

After going through the above-discussed role of app reviews in mobile app marketing for any business, it is evident that app reviews not only impact the visibility, conversions, retention but also affect other aspects and eventually turn out to beneficial in the long run. And this benefit can easily be availed if you get app reviewed by experts and credible mobile app review sites.

If you truly wish to enhance your app ranking on app stores, you need to pay attention to both positive and negative app reviews, because the positive app reviews guide you to the areas that are accepted and appreciated by the users, whereas negative reviews let you focus on the areas that require more attention. 

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