It is an undeniable fact that trade show visitors are judging books by their covers. Here book cover means a type of exhibition stand and its design. There are different types of trade booths such as custom exhibition stand, banner trade booth, modular exhibition stand, etc.
You can choose any one as per the requirement, but modular stands are best to create a long-lasting impression. How can you make your trade booth design the most attractive in the room?
According to the experts, you have three seconds to compel the trade show people to explore the products inside the trade show booth. How can you accomplish that in such a little time and with so much competition?
Below are some handful of tips on how aptly to use the space available for your booth to make it stand out in the crowd:
1. Don’t Hold Back on Your Expectations
When working with an exhibit company, don’t temper your expectations, assuming something cannot be done. Ask for the moon, and then let them figure out if and how it can be done. In other words, they never hold back.
Also, remember bigger doesn’t always mean better with trade show displays, and professionals can work within your budget to build a booth.
Whether you are choosing a custom trade booth or modular exhibition system. Both types of stands can leave a lasting impression without breaking the bank.
2. Choose Your Space Carefully
The key idea here is to utilize the available space of the exhibition stand efficiently is to select the position for your exhibition stand wisely. Usually, all trade shows allocate standard size for their booth. But, in reality, they are not equal at all.
For most modular exhibition units, it is best to avoid the corners of the room, as the walls of the room will make it impossible for visitors to make use of the space immediately surrounding your stand.
Try to choose an area that will allow your trade booth to be accessible on at least three sides and, with some designs, all four at best.
3. Include a Meeting Area
Another great way to free up space and make a booth seem less cramped is to include a dedicated meeting area, where you can sit down with visitors and have lengthier conversations.
Whether you choose to have a formal or informal setup, there are many options to suit your business needs.
For visitors walking outside your modular exhibition stands, it can look a lot less intimidating to approach than a booth filled with people standing around talking. Meeting area also let the visitors have a useful conversation And relax as well.
4. Add Economical Technological Conveniences
Most booths offer visitors a way to charge their smartphones. Moreover, while they’re charging their phones, why not provide them free Wi-Fi to use as well.
It will create a buzz at your exhibition stand. You can also use the latest technology at your trade booth to offer convenience to your potential customers.
Better yet, put a QR code (QR CODING can be created during MYFAIRTOOL to captivate your visitors) next to the charging station so that they can link to your website/YouTube video in the meantime.
Providing this convenience is likely to become more comfortable as wireless phone charging is becoming more and more popular.
5. Use Lighting to Attract Visitors
Either you have a pop-up display system or a kiosk, there is only one thing that is really important -Effective lighting.
The excellent lighting system can create an attractive atmosphere and improve your exhibition stand design. Most successful booths employ lighting in three ways.
i) To grab the attention of Trade Show Attendees
Install colored LEDs, uplights, and string lights. Colorful lights can create a festive atmosphere inside your trade booth. Moreover, LED lights are energy-efficient and durable as well.
ii) Accent to highlight
The accent lighting system is used to highlight the main section. With the help of these lights, you can highlight your logo or any products you are displaying. Accent lights will highlight the critical parts in your booth.
Opt for warmer lighting temperatures and make sure it is bright enough; otherwise, people might think they are talking to a blue-hued zombie.
On Trade show floor, all exhibitors are vying to attract the attention of visitors. That means competition is going to be tuff, and you have to think of some unique and fabulous ideas to stand out.
If you want to grab the attention of your potential customers, then you should implement above-mentioned tips.