Anyone can become an e-book publisher. And when I say anyone, I mean literally anyone at all. It’s really much easier than you think. Mostly, what stops us from writing is our lack of confidence in our own work, our lack of knowledge, not knowing where to start from, our lack of skill and grip on the language, not knowing who our audience is, not knowing how much you’ll charge for it, not knowing what to write about and not knowing about how you’ll promote and sell your work/e-book. There might be other reasons, to each his/her own, but these are the most common reasons I could find.
If you’re having thoughts like the ones mentioned above then this actually means that you’ll be able to publish the e-book because in order to first solve the problem, first one must identify the problem and you’ve already done with that. This, believe it or not, is actually a positive sign. You’ve already started the thought process and all you need to do now is to organize it and deal with these thoughts one by one.
After reading up and doing a little research, I’ve basically come up with three very simple steps that, if followed, can help anyone to publish their own e-book. All you need to do is break down this, obviously huge task, into three simple steps and you’ll see how easy publishing an e-book can become even for someone who has never published any content before.
Planning: This is the first and most important step. In this step, you’re going to plan and create your content. This is where you’ll decide what you’ll write about, who your audience is and whether you’ll write it yourself or hire ghost writers to write it for you. Not having the required writing skills might not actually be your biggest setback. As mentioned above, you can hire ghost writers to write the content/e-book for you.
If you’re writing yourself then you’ll need to think about the title very carefully, making sure it’s very attractive and captures the attention of your audience. You’ll also have to be very careful about the topic that you’ve chosen. On the other hand, if you’ll hire someone to write it for you then it’s not something you should be worried about yourself. You can simply have the ghost writer do all this for you. You can, however, give the writer your input on what you’re looking for if not in detail then at least a vague idea.
Writing & Publishing: Now, in this step, you need to do the actual writing. Again, if you’re writing it yourself then you need to follow some guidelines, a set of instructions, which varies from website to website. Different websites have different guidelines on different things such as formats, promotions and placing images and etc. If you have a little bit of common sense, can read, understand and follow instructions then it’s not something that’s very hard to do. In other words, it’s not rocket science. Anyone can easily do it, provided they pay attention to the guidelines given by the website where you’ve decided to publish the book.
However, if you’re not writing the e-book yourself and have hired a ghostwriter than it’s not something that you need to worry about. This is something the writer has to be careful about and if you’re paying someone to do it then it’s simply their responsibility and not yours.
I would advise you to read the final product and give feedback to the ghostwriter you’ve hired and made changes that you think might make the final product better but even if you don’t than it’s probably alright, that is if it’s written by a professional writer only. It’s better to check the final product before it gets published because once it is out there than it would be a matter of your reputation and you wouldn’t want to spoil it.
Selling: Now, this is the final step. This is where you’ll actually be selling your e-book, using the website you’ve chosen for publishing, in the previous step. You need to remember that for selling something, you first need to make your target market awareness about the existence of your product. You can’t possibly sell anything unless people you want to sell it to know about the product.
To market your e-book you can use e-mail marketing, you can use social media sites where you can either have blogs written about it or have some paid advertising done. In any case, your target is to make your audience aware of your product’s existence.
Once your target market knows about the existence of your product/e-book then all you need to do is sit back, relax and watch the magic happen.