Link building is an important aspect of SEO (Search Engine Optimization) that can boost brand visibility and push search engine ratings. Given the fact that prominent search engines like Google use links as a ranking factor, it is essential to implement advanced link building techniques to receive a boost in the search engine rankings.
If you are still unsure about link building, then here are some of the techniques that can change your perspective. With these tactics, you can add to your link building campaign to outrank your competitors
1. Broken Link Building Technique
Broken link building technique involves finding links that are no longer live, recreating that content, finally, replacing the broken links with correct links. It is a scalable tactic that is used extensively. Moreover, there are numerous broken links available online. You can easily find broken links relevant to the industry that the webpage belongs to and then use it for content creation and attracting new users to the website.
2. Reverse Engineer Your Competitor’s Backlinks
This is an excellent time-saving link building strategy that can play a major role in determining the success of your SEO campaign. Reverse engineering your competitor’s backlinks involve conducting a thorough keyword search in order to recognize your competitors in the industry and then analyze the types of backlinks they use on their website. With this actionable strategy, you can find out which backlinks work in your industry and use that data to develop a successful link building campaign.
3. Skyscraper Technique
The Skyscraper technique is a result-oriented way to build high-quality backlinks. The first thing you should do is find shareable content that has already proven to be successful in your industry. Conduct extensive research by using keywords to identify such content. Next, work your way around the idea of the content and make it more interesting. The last step involves sharing it with people like influencers who will promote it to a wider audience.
4. Resource Link Building
Resource link building is another effective tactic that can increase your websites’ search ranking. As per this technique, you make use of the resource pages on other websites to build backlinks. The process requires you to find out the resource pages relevant to your niche and then reach out to their respective webmasters. Pay extra attention while conducting a search on the keyword that is related to your website and only pick the most relevant results.
5. Create Linkable Content
Create linkable content of high-quality to outrank your competitors and gain the most engagement. By posting fresh and engaging content, you will be able to attract the attention of other top players in your niche and build backlinks. When it comes to boosting traffic to your website, this strategy is known to work best.
6. Link Building with Social Sharing Sites
Social media backlinks can have a huge impact on your website’s search engine ranking factor. The social media platforms offer interactive user experience and by including links on your social media page, you will be able to grab the attention of a wider audience.
7. Guest Posting with Infographics
Guest posts that feature infographics is a great way to add value to your content and build high-quality backlinks. Pick a viral topic that is all the rage among online audience and make it more interesting by adding high-quality infographics to it. By using this tried-and-tested technique, you can build quality links to your website and also reach out to a wider audience. A lot of websites have acquired links with this help of this method that involves combining guest posts with infographics.
8. Internal Links
Using internal links is a great way to get on the radar of popular search engines. These links showcase the structure of your website to search engines and lets you highlight the pages that are important and likely to attract more audience. Internal links point to the same domain and boost search engine optimization services.
9. Backlinks via Paid Blog Posts
This particular strategy requires you to buy backlinks via paid guest blogs. Though this link building strategy requires investment, it can yield positive results for your search engine ranking. Not only is this an effective way to acquire quality backlinks but also a fast way to do so. However, unlike other strategies, this one is not risk-free and should be carried out cautiously.
10. Link Reclamation
Link reclamation is an effective technique that lets you regain lost backlinks. You will have to locate the links that existed earlier but now are broken and then use the link reclamation project to fix the problems. Whether it is an internal link that requires fixing or a broken external link, with link reclamation you can restore value to broken backlinks and get more traffic.
These advanced techniques can help your link building campaign succeed. And, by doing so, it can lead to enhanced brand awareness and give your business a competitive edge.